on why we should not focus on ux (ia summit 2011, denver + euroia 2010, paris)

Download On why we should NOT focus on UX (IA Summit 2011, Denver + EuroIA 2010, Paris)

Post on 17-Aug-2014

22.904 views

Category:

Technology

9 download

Embed Size (px)

DESCRIPTION

Its striking how Nobel prize winning research seems to indicate how UX design is kind of missing the point. Particularly interesting, is how it illustrates the profound distinction between experience and memory. They act almost as complete opposites... 

TRANSCRIPT

  • http://www.koenatclaes.com
  • http://www.linkedin.com/in/koenclaes
  • http://www.koenatclaes.com
  • http://www.koenatclaes.com
  • http://www.linkedin.com/in/koenclaes
  • http://www.koenatclaes.comBinder1.pdfPRESENTATION_PORTFOLIO.001PRESENTATION_PORTFOLIO.002PRESENTATION_PORTFOLIO.002aPRESENTATION_PORTFOLIO.003PRESENTATION_PORTFOLIO.004PRESENTATION_PORTFOLIO.005PRESENTATION_PORTFOLIO.006PRESENTATION_PORTFOLIO.007PRESENTATION_PORTFOLIO.008PRESENTATION_PORTFOLIO.009PRESENTATION_PORTFOLIO.010PRESENTATION_PORTFOLIO.010aPRESENTATION_PORTFOLIO.011PRESENTATION_PORTFOLIO.012PRESENTATION_PORTFOLIO.013PRESENTATION_PORTFOLIO.014PRESENTATION_PORTFOLIO.015PRESENTATION_PORTFOLIO.016PRESENTATION_PORTFOLIO.017PRESENTATION_PORTFOLIO.018PRESENTATION_PORTFOLIO.018aPRESENTATION_PORTFOLIO.019PRESENTATION_PORTFOLIO.020PRESENTATION_PORTFOLIO.021PRESENTATION_PORTFOLIO.022PRESENTATION_PORTFOLIO.023PRESENTATION_PORTFOLIO.024PRESENTATION_PORTFOLIO.025PRESENTATION_PORTFOLIO.026PRESENTATION_PORTFOLIO.027PRESENTATION_PORTFOLIO.028PRESENTATION_PORTFOLIO.029PRESENTATION_PORTFOLIO.030PRESENTATION_PORTFOLIO.031PRESENTATION_PORTFOLIO.032PRESENTATION_PORTFOLIO.033PRESENTATION_PORTFOLIO.034PRESENTATION_PORTFOLIO.035PRESENTATION_PORTFOLIO.036PRESENTATION_PORTFOLIO.037PRESENTATION_PORTFOLIO.038PRESENTATION_PORTFOLIO.039PRESENTATION_PORTFOLIO.040PRESENTATION_PORTFOLIO.041PRESENTATION_PORTFOLIO.042PRESENTATION_PORTFOLIO.043PRESENTATION_PORTFOLIO.044PRESENTATION_PORTFOLIO.045PRESENTATION_PORTFOLIO.046PRESENTATION_PORTFOLIO.047PRESENTATION_PORTFOLIO.048PRESENTATION_PORTFOLIO.049PRESENTATION_PORTFOLIO.050PRESENTATION_PORTFOLIO.051PRESENTATION_PORTFOLIO.052PRESENTATION_PORTFOLIO.053PRESENTATION_PORTFOLIO.054PRESENTATION_PORTFOLIO.055PRESENTATION_PORTFOLIO.056PRESENTATION_PORTFOLIO.057PRESENTATION_PORTFOLIO.058PRESENTATION_PORTFOLIO.059PRESENTATION_PORTFOLIO.060PRESENTATION_PORTFOLIO.061PRESENTATION_PORTFOLIO.062PRESENTATION_PORTFOLIO.063PRESENTATION_PORTFOLIO.064PRESENTATION_PORTFOLIO.065PRESENTATION_PORTFOLIO.066PRESENTATION_PORTFOLIO.067PRESENTATION_PORTFOLIO.068PRESENTATION_PORTFOLIO.069PRESENTATION_PORTFOLIO.070PRESENTATION_PORTFOLIO.071PRESENTATION_PORTFOLIO.072PRESENTATION_PORTFOLIO.073PRESENTATION_PORTFOLIO.074PRESENTATION_PORTFOLIO.075PRESENTATION_PORTFOLIO.076PRESENTATION_PORTFOLIO.077PRESENTATION_PORTFOLIO.078PRESENTATION_PORTFOLIO.079PRESENTATION_PORTFOLIO.080PRESENTATION_PORTFOLIO.081PRESENTATION_PORTFOLIO.082PRESENTATION_PORTFOLIO.083PRESENTATION_PORTFOLIO.084PRESENTATION_PORTFOLIO.085PRESENTATION_PORTFOLIO.086PRESENTATION_PORTFOLIO.087PRESENTATION_PORTFOLIO.088PRESENTATION_PORTFOLIO.089PRESENTATION_PORTFOLIO.090PRESENTATION_PORTFOLIO.091PRESENTATION_PORTFOLIO.092PRESENTATION_PORTFOLIO.093PRESENTATION_PORTFOLIO.094PRESENTATION_PORTFOLIO.095PRESENTATION_PORTFOLIO.096PRESENTATION_PORTFOLIO.097PRESENTATION_PORTFOLIO.098PRESENTATION_PORTFOLIO.099PRESENTATION_PORTFOLIO.100PRESENTATION_PORTFOLIO.100aPRESENTATION_PORTFOLIO.002a