The Client: Our client is one of the largest publishers of Video Games in the world. The client has several

websites in many languages that provide inform on on new and soon-to-be-launched games, documents,

news, updates, patches, FAQs, fans forums, and so on. The client con nuously develops game previews,

pictures, screenshots, and videos to generate buzz before and the launch.

The Need: In-depth visitor analysis using Omniture SiteCatalyst for all the brands, games, franchise, and

geographically distributed websites.

The Solution: We conducted a study to clearly understand the clients requirements and prepared a plan for

eec ve analysis and repo ng. izing the inherent features of Omniture Site Catalyst, we drilled down to

the inform on required to support strategic business decisions. We also used Omniture Data Warehouse tools

to segment data, and prepare reports on a site-to-site basis, by deriving data from a single repo ng suite. The

client received the following insigh l reports on a scheduled basis:

Utilizing advanced Omniture features to track video gaming websites for one of the largest digital entertainment companies in the world

Basic Sta s cs Visits, clicks, unique

visits, repeat visits, etc.

Engagement Level Time spent, most

liked features, whats fading in, whats fading out, etc.

Path Analysis Top entry and exit

pages, top visited pages, most popular games and downloads, top keywords used, etc.

Geographic Analysis To cover the en

range of web prop es within dierent geographies

The Bene ts:

The client received vital insights about user inte on on its websites, which helped the client in taking

informed business decisions.

We generated ad-hoc reports for any new game updates and resultant trac p ns and trends.

We provided p insights for ques ons across mu ple territories and languages.

Our quick turnaround, repo ng accuracy, and high commitment levels ensured that all the analy cs and

repo ng needs were met eec vely.