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OMNICHANNEL MARKETING

Contents• About AOPEN• Success Stories• Omnichannel Marketing + OpenSign™ Products + Screener™ + Publisher + OpenSign 10S + OpenSign 15S + OpenSign 19M + OpenSign 22M + OpenSign 42L• + OpenSign Mini + OpenSign MiniPro

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AOPEN Inc., founded in 1996, is headquartered in Taiwan with offices in America, Europe, Asia and the Pacific. AOPEN has more than 17 years of IT hardware manufacturing experience along with keen insights into IT industry trends that help drive the growth of AOPEN. As the leading manufacturer of digital signage hardware solutions worldwide, AOPEN continues to expand its products and services for digital signage and other vertical application markets. With in-depth market knowledge, AOPEN can offer advice for complete digital signage platform solutions. AOPEN has cultivated a sophisticated ecosystem of premium solution providers to offer its solutions via its value added channel network to the market.

We now use our expertise and technology to transform highly technical products into easy-to-use, accessible digital communications solutions to support integrators, partners and end customers.

Whether your business operates in healthcare, hospitality, transportation, security or education; AOPEN solutions will enable you to turn concepts into reality.

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Bunnings

Making choices easier

GWA Group is Australia’s foremost designer, manufacturer, importer and distributor of domestic and commercial bathroom and kitchen products.

GWA’s objective was to be able to communicate their range of toilets across big-box retailer stores in an innovative, interactive and measurable way. Informative displayGWA approached AOPEN to design and develop an interactive and informative digital solution for their stores customers. They were looking for a platform that would provide inspiration and advice on their extensive range of toilets.

Making the right decisionIn such a large retail space, with staff constantly moving about the store, GWA wanted to provide that further level of assistance to its customers who were unsure of what product they required.

Content updates on demandUtilising the OpenSign™ platform and AOPEN hardware, the toilet selectors are always current, constantly cheaper, and more adaptable than any brochure, and have the ability to evolve and integrate with other systems over time.

Measuring consumer behaviorThe interactive units are equipped with the latest product offerings of GWA’s top selling toilets, a toilet inspiration gallery, and instructional videos. The monitors are also fitted with sensor recognition to monitor vital engagement levels and conversion rates. The sensors are able to recognize passers-by and adjust content depending on their viewing situation.

GWA is now able to present its range of toilets, across big-box retailer Bunnings’ stores, to customers in an innovative, interactive and measurable way.

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Bedshed

Creating a new retail dimension

Bedshed, a bedding and bedroom furniture specialist in Australia, is one retailer keen to ride the new technology wave of digital in-store communications.

Digital retail revolutionBedshed wanted to deliver an even greater in-store experience, driving sales as well as learning more about its customers. Therefore the company started to look for a technology driven solution to reinforce their multichannel marketing communications strategy online and offline in-store. The solutionAfter extensive consultation, a solution was designed to run on internet-enabled touch screen kiosk provided by AOPEN using the OpenSign platform. The project took just six months from sign off to implementation, with all parties collaborating closely on the set up and design.

A wishlistThe resulting kiosk provides shoppers with everything from product catalogues to a virtual wishlist, enabling them to develop customised PDF brochures of their desired products.

One interesting challenge Bedshed had encountered was that many customers were delaying purchase decisions because their partner wasn’t in the store with them. Again, technology stepped in to fix the issue.

Bright futureGavin Culmsee, COO Bedshed, explains: “The touchscreen kiosks enable customers to create a personalized brochure of their preferred products and email it to their partner for an immediate and collaborative purchasing decision. What we’re seeing now is a faster conversion to sales in the two stores that offer the digital kiosks.”

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Endota Day Spa

Customer Engagement and Product Upsell

Designed for the captive salon customer, Endota day spas can promote treatments and products while connecting with customers in-store.

A completely client-managed web-based solution includes:

+ Social media integration+ SMS to m-site functionality+ Video on screen+ Measures advertising+ Local area marketing+ Loyalty sign-up

Puckles Bakery Easy-to-update Menu Boards with Mobile Integration

2x 42” above-counter screens were installed to enhance customer engagement in-store. The screens push just-in-time promotions and specials scheduled to the time of day — breakfast, lunch and dinner — and the easily-managed menu allows Puckles’ staff to update prices from essentially anywhere in the world.

+ Running ‘just-in-time’ or time limited-time promotions+ Modifying specials to suit the time of day+ Integrated mobile means customers can order ahead to avoid the queue+ SMS notifications ensures customers know when their order is ready+ Customers can order directly from their table via a wall-mounted device or their smart-phone

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Coles

Coles’ Supermarkets use Tablets to Inform Customers at the Pharmacy Aisle

A key way to deliver pharmacy-style advice in-store by searching via pain symptom while allowing customers to share information via SMS and email or subscribe for more information.

Capture opt-in customers, measure and track user behavior. Gain insights into user concerns and preferences.

+ Allow customers to explore information by ailment or brand + Allow direct information sharing through SMS or email functionalities

First Choice Liquor

Increased Customer Interactivity through Self-Service Tablet

Part of a synchronized omni-channel consumer campaign this self-service tool assists customer with selection of the most appropriate wines.

Web-based content delivered to touch-screens instore. Operates in online or offline modes.

+ Improve customer satisfaction by using the handy wine selector + Enable advertising revenue through offering commercial advertising space for video clips+ Add extra entertaining information to enhance the shopping experience

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Interactive content delivered to touch screens in-store.

AOPEN offers a range of interactive touch displays with Android based players including a web based CMS to manage the signage displays in-store. Ranging from 10” to 65” displays, designed for retail purposes thanks to it’s appealing characteristics.

• Works in online and offline mode• Connect to existing CMS systems to use familiar setup for

content creation• Remote device monitoring & management• Google Analytics to gain insight in consumer behavior• Application is locked down:

+ Only runs the content you wish to show + System is safe and secure: customers cannot enter device menu or change settings

Omnichannel Marketing

OpenSign™ is an interactive digital marketing and signage platform built for retailers to tackle the challenges and costs of operating and maintaining a digital signage network. Extend your online conversations to in-store by unifying the web, mobile assets and the retail floor to create new highly targeted experiences for shoppers.

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OpenSign™ Products+ Based on AOPEN hardware+ Displays range from 10” to 65”+ Custom Android OS+ Pre-installed with Screener™+ Optional content management system: + OpenSign Publisher + Or connection to own existing web CMS

OpenSign™ is a fully-featured and globally supported web content management system (CMS); delivering websites, email marketing, e-commerce and digital signage networks from one easy-to-use product.

Ideal for retailers or agencies

Ideal for customers with existing web CMSScreener™ is a world-first in turning cost effective Android® touch-screen displays into an easily-managed digital signage network using your content management system.

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Screener™ Using Screener, marketing departments can easily deliver content from their existing CMS or through OpenSign Publisher, transforming in-store displays into an engaging signage system for in-store. Screener provides a management tool to schedule content at a certain time of day; remote device monitoring to see whether the displays are turned on or off; access to e-commerce and social media; integrated real-time analytics and offline playback capabilities.

A transparent web layer provides the enhanced display of web content. Benefits include: + Web-friendly; re-purpose existing web assets+ Leverage the benefits of HTML5+ Enhanced functionality to connect with real-world / physical devices+ Flexible and customizable+ API integration

HTML Layer Application LayerA suite of custom applications installed on the hardware to drive content and devices. Benefits include: + OTA (over-the-air) updates+ Peripherals management+ Device health & diagnostics+ Power management (Slumber)+ Store & Forward+ Offline-play mode+ Watchdog app

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OpenSign provides access to world class, advanced and affordable Android based devices. Besides a range of touchscreen solutions, a range of media players is available:

OpenSign Mini OpenSign Mini Pro

Customers looking to connect to social media, a backend webshop database, email functionality or other online applications can integrate this into the system via an API using their own existing CMS with Screener or this can be built into the OpenSign CMS on demand.

OpenSign™ Players

PublisherThis system gives marketeers or creative agencies a HTML template editor to very easily create and edit OpenSign™ Templates to publish your signage content. Publisher includes five HTML templates when you purchase the complete OpenSign package.

The templates provide users with the necessary tools to create interactive, engaging touch content, which may be published to any connected screen from a single interface.

Application Integration

* For detailed specifications see page 18 & 19

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OpenSign 10SWith its sleek design and rugged features this 10” buttonless tablet is purposely built for a retail environment. It has a custom designed Android OS making it the utmost safe and secure solution to be operated by an end-user.

+ Intuitive and recognizable design+ Ideal for deployment at the product shelf+ The small screen makes it ideal for personal 1-on-1 interaction+ Safe and secure solution+ Tablet holder and mounting solutions available

Technical Information

Panel Size (inch) 9,7” with PCT Touch

Aspect Ratio 4:3

Resolution 1024x768

Brightness (nits) 270

CPU Cortex A9 DualCore 1.5 GHZ

OS Android 4.0

Memory DDRIII 1GB

Flash 4GB

Storage Micro SD

Hardware Keys Power, Vol+, Vol-

Sensor Gravity, Light, Gyro

Battery 6000mAh (3.7V)

WLAN 802,11 b/g/n

Power Adapter 10W, 5VDC/2A Adapter

General Information

3G Yes (Optional)

Wi-Fi 802,11 b/g/n

Bluetooth V4.0 of 1,2,3 Mbps

Camera (front) 0,3 Mega Pixel

Camera (back) 2,0 Mega Pixel

USB USB 2.0 x1

HDMI Mini HDMI

Speaker x2 (1W)

Microphone x1

Dimension (mm) 244.3x195.7x10mm

Weight 650g

Enclosure Material Plastic

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OpenSign 15SIdeal for use as a customer-facing interactive display. This 15 inch all-in-one system has no need for an enclosure and is perfect at the point of sale. Its rugged design provides a secure and tamper-proof solution, fitting into any public space.

+ Ideal for POS due to its small size+ Sleek and fashionable design with edge-to-edge glass + Enclosure or kiosk is not necessary+ Low operating and installation costs+ Robust PCT panel: dust and water proof (IP65)

General Information

Front Panel

+ Supports 10 point touch (PCT Multitouch) + Surface Pencil Hardness = 7H per ASTM D 3363 + IP54 Liquid & Dust Proof + Durability: Pen Hitting -> more than 20,000,000 times (loading 180g)

Wi-Fi 802,11 b/g/n


RS232 Port x1 (option Power 12V/5V/1A, default disable)

USB 2.0 x2 (private support 5V/2A/Port)


HDMI Output Connector x1

Line Out x1

Mic In x1

Dimension (mm) 380.5x230x35mm

Weight 3.5kg

Enclosure Material Steel


Panel Size (inch) 15.6” with PCT Touch

Aspect Ratio 16:9

Resolution 1920x1080


CPU Intel® 2nd and 3rd generation Intel® Core™ i3, i5, i7 mobile processor TDP≤35W

Chipset Intel® QM77

Memory Supports SO-DIMM DDRIII x2 (Max 8G) Default 4G x1

Graphics Integrated Intel® CPU (GMA HD Graphics series)

LAN Intel® LAN W82579LM

Audio Realtek ALC886

Mini-Card slot x2 (Optinal: Wi-FI, Digital TV tuner card, 3G Module)

Storage Default 2.5” SATA HDD Optional SSD 2.5” SATA

WLAN 802,11 b/g/n

Power Adapter 120W, 19,5VDC Adapter

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OpenSign 19MDesigned with beauty and retail in mind, this interactive solution is the thinnest 19” touch solution in the market. With a depth of only 30mm this solution can be placed anywhere within the store without taking much space. The capacitive touch allows for the ultimate interactive experience. + Sleek and fashionable design with edge-to-edge glass + High quality capacitive touch functionality+ Fast and powerful system + Multiple mounting options available (includes bracket for easy deployment)

General Information

Front Panel


Wi-Fi 802,11 b/g/n






Line Out x1

Mic In x1

Dimension (mm) 454x290x30mm

Weight 4,7kg




Aspect Ratio 16:9

Resolution 1366x768


CPU Intel® B980 socket 988







Storage Default 320G 2.5” SATA HDD Optional SSD 64G 2.5” SATA

WLAN 802,11 b/g/n


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OpenSign 22MThis 22” all-in-one touch display is specifically designed for immediate customer interaction. Use this powerful Full HD device, to reach out and get in touch with your audience. With a depth of only 30mm this solution can be placed anywhere within the store without taking much space. + Plug & Play + Wide viewing angle & Full HD resolution+ Expand your product portfolio without increasing the space of your shopfloor+ Run interactive promotions

General Information

Front Panel


Wi-Fi 802,11 b/g/n






Line Out x1

Mic In x1


Weight 6kg




Aspect Ratio 16:9



CPU Intel® 2nd and 3rd generation Intel® Core™ i3, i5, i7 mobile processor TDP≤35W







Storage Default 2.5” SATA HDD Optional 64G 2.5” SATA

WLAN 802,11 b/g/n


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OpenSign 42LThis 42“ touch system is ideal for making a big impact in your retail environment. Allow multiple users to engage in the interactive experience at once. Communicate your message and show multiple products and applications at the same time. + Easy integration into shop furniture or totems + Peak consumer interest from across large distances thanks to the impressive size+ Engage multiple users at once + Provide a variety of information and choices on a single screen


Panel Size (inch) 42”

Aspect Ratio 16:9



View Angle 178/178

Contrast Ratio 3500:1

Response Time 8ms

IR Touch (by USB) 4mm tempered glass

AC Input 100~240AC; 200W Max (AC output 150W not included)

AC Output 100~240AC \ 1,5A (Max); 150W Max

Operating Temperature 0-40º

Storage Temperature -20-60º

Humidity 80% R.H. Max

General Information

Zoom and shrink scaling (all resolution from VGA to SXGA)

Auto Detection/Auto calibration, Scaling

OSD Support

Keypad Control/IR Remote Control

Thermal alarm and auto protection

D-sub (VGA) in x2

HDMI x2

Speaker x2 (8W)

RS232 in/out x1/x1


Weight 39,1kg

Mounting Wall Mount (VESA FDMI): 400x300/400x200

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GFX CPU

Model name OpenSign MiniProFeature Supports 2nd and 3rd generation

Intel® Core™Housing Material SECC t=0.8 mm

Dimen-sion

W x H x D (mm) 166 x 48 x 157 mm

Weight(Kg/Pound) 1.03 kg/2.27 pound (N.W.)

CPU Socket RPGA988B

Type DE67-HAI: Supports 2nd and 3rd generation Intel® Core™ i3, i5, i7 mobile processor TDP≤35W

Chipset Intel® QM67 Chipset

Memory Channels Dual Channel

Type DDRIII SO-DIMM x 2

DDR 1066/1333

Max Memory 16G (depending on OS)

Graphics Chip HD3000/4000

Audio Type Realtek HD Audio Codec ALC662

Channels Stereo/5.1 CH with HDMI

LAN 10/100/1000Mbps WOL/PXE

Storage 2.5” SATA III HDD x1 Slim ODD x1 mSATA x1

Expansion Mini Card Slot Full size x 1, half size x 1

CPU Thermal

Noise (idle mode) 27dB

WatchDog Timer 1 ~ 255 SEC./min

Adapter 90W (20V, 4.5A) AC Adapter

Input Voltage AC 100 ~ 240V/DC 12V/20V

EnvironmentMTBF 40,000hrs

Operating Temperature 0 ~ 50ºC (32 ~ 122ºF)

Storage Temperature -30 ~ 60ºC (-22 ~ 140ºF)

Relative Humidity 95% RH (50ºC non-Condensing)

Operating Vibration 0.5Gms, Random, 10 ~ 500Hz,X,Y,Z 3Axes, 0.5hr/Axis

Non-Operating Vibration 2Gms, Random, 10 ~ 300Hz,X,Y,Z 3Axes, 1hr/Axis

Operating Shock 8G, Half sine, 11ms duration

Non-Operating Shock 50G, Half sine, 11ms duration

USB2.0 x2 COM port Antenna Holes

USB 3.0 x2LANDisplayportDC 12/20V

Speaker Out

Microphone In

Kensington Lock Hole

Power Button

DVI-I/VGA (+ Converter)

OpenSign MiniProStunning PerformanceWith the growing demand for dynamic interactive apps such as video conferencing, social media, interactive menuboards, kiosks, HD movies and many more powerful, content heavy applications, the OpenSign MiniPro allows you to stay ahead of the curve. Aimed at those with the most demanding multimedia and computational workloads, the OpenSign MiniPro provides stunning performance and razor sharp graphics to intensify the computing experience.

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GFX CPU

Storage 2.5" SATA II HDD x1 mSATA x1

CPU Thermal Module AOPEN Thermal Module

Noise (idle mode) 27dB

WatchDog Timer 1 ~ 255 SEC./ min

Adapter 65W (19V, 3.42A) AC Adapter

Input Voltage AC 100 ~ 240V/DC 12/19V

EnvironmentMTBF 40,000hrs

Operating Temperature 0 ~50ºC (32 ~ 122ºF)

Storage Temperature -30 ~ 60ºC (-22 ~ 140ºF)

Relative Humidity 90% RH (40ºC non-Condensing)

Operating Vibration 0.5Grms, Random, 10 ~ 500Hz, X,Y,Z 3Axes, 0.5hr/Axis

Non-Operating Vibration 2Grms, Random, 10 ~ 300Hz, X,Y,Z 3Axes, 1hr/Axis

Operating Shock 8G, Half sine, 11ms duration

Non-Operating Shock 50G, Half sine, 11ms duration

Model name OpenSign MiniFeature DX11 / AMD Radeon HD 6320

Housing Material SECC t=0.8mm

Dimension W x H x D (mm) 166 x 48 x 157mm

Weight (Kg/Pound) 1.1 kgs / 2.42 lbs (N.W.)

CPU Socket BGA

Type AMD Embedded G-series CPU T56N (1.65GHz), Dual Core, TDP 18W (C0 version)

Chipset Hudson E1 (A55E)

Memory Channels Single Channel

Type DDRIII SO-DIMM x 2

Speed Grade 1066Mbps (B0 version)1333Mbps (C0 version)

Max Memory 8G

Graphics Chip AMD Radeon HD 6310 (B0 version)

Audio Type Realtek HD Audio Codec ALC662

Channels Stereo / 5.1 CH with HDMI

LAN 10/100/1000Mbps WOL/PXE

Power Button COM LANTV Tuner or Wireless Antenna Holes

Speaker Out

Mic InUSB 3.0 x2

DVI/VGA (+ Converter)

DC 12/19V

Kensington lock hole

USB 2.0 x2

USB 2.0 x2

OpenSign MiniPremier AMD based systemSpecially designed for the Digital Signage industry as a cost effective and graphically strong media player. As the first AMD based media player in the Digital Engine range, this player offers high performance Full HD 1080 content playback and multi display capabilities.

Display Port

AOPEN North & South America

2890 Zanker Road, Suite 101 San Jose, CA 95134 USA

Tel: (+1) 408-586-1201

AOPEN Asia & Pacific

No.68, Ruiguang Rd. Neihu DistrictTaipei, 114, Taiwan

Tel: (+886) 2 7710 1195

AOPEN Europe

Stadionlaan 151-153 5246 JT RosmalenThe Netherlands

Tel: (+31) 73 646 6400

AOPEN China

NO. 1698, Yishan Road, 301 Room, Xing Di Building, Shanghai, China

Tel: (+86) 216 225 8622

AOPEN Australia & New Zealand

Level 2, 6 Palmer Parade Cremorne, Victoria 3121, Australia

Tel: +(61) 1300 366 971

AOPEN Japan

3F, Imai-Building 3-2-14, Sotokanda Chiyoda-ku, Tokyo 101-0021 Japan

Tel: (+81 352 981 668

Contact Us:[email protected]

www.aopen.com

AOPEN Europe

Stadionlaan 151-153 5246 JT Rosmalen

The Netherlands

Tel: (+31) 73 646 6400

The specifications depicted in this document may be subject to change without prior notice. Product images displayed are representative of use and for illustration purposes only.Ability to display content has many contributing factors including the software used. All trademarks are copyright of their respective owners. © AOPEN Inc. 2014. All rights reserved.

omnichannel marketing - verybox · omnichannel marketing. opensign™ is an interactive digital...

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