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Omni channel Marketing Success with Product Information Management

Today's customer is not satisfied by the mere product name and price attached to it. They

want to be informed about the product through a variety of images in multiple formats,

angles, resolutions, packaging attributes of weight and dimensions, elements like

ingredients, nutrition values, directions to use, warnings etc. Today's shopper explores

various channels simultaneously to get the best deals. This calls for complex management of

all related data under one system called product information management.

QUESTUDIO’s PIM Software offers detailed data to provide seamless customer

experience and keep the competition at bay. Product information is centralized cleansed

and enriched. With flexible and scalable content distribution, brand control can be put into

action. This results in faster time-to-market, increased order accuracy and enhanced

customer experience. PIM allows one to exercise a plethora of options for Omnichannel

Marketing Success including eCommerce Websites. QUESTUDIO’s PIM Software maintains

content in a central repository and delivers rich content to its proprietary Print Catalog

Software – InStudio a plug-in for Adobe InDesign and Web Catalog Software – WebStudio.

Synchronization - Retail information is usually maintained in spreadsheets giving rise to

multiple spreadsheet instances of the same information. This results in poor data quality

and unsynchronized information travelling through the information supply chain.

PIM enables synchronizing product information across multiple enterprise systems.

A centralized repository is created so the product information is consistent regardless of the

channel. Thus allowing customers to shop anytime, anywhere and any place.

Optimized Routing - Product information management helps manage cross channel

customer routing of products throughout all channels effectively. At each stage of the order

process, a consolidated overview of stock can be looked at to optimize its course. Full

process visibility can be achieved with product characteristics like size, weight, color etc.

being maintained. Multiple brands and channels within a single system can thus be

sustained.

Quality Purchasing Experience - A major function for selecting, preparing and shipping of

products is offered by PIM. It aims at speeding up operational processes in stores while

reducing operating costs. Increased conversions and high customer satisfaction can be

achieved by improving the critical information. Top quality omnichannel purchasing

experience for customers can thus be guaranteed by businesses.

Quick Turnaround - Product launches, product updates and workflow management become

a reality when marketing with PIM. Brand owners are allowed to create an omnichannel

presence with consistent and updated product information database with the help of a print

catalog software and a web catalog software connected to a central repository.

QUESTUDIO’s CatalogStudio a proprietary Product Information Management Software can

help introduce new products as well as maintain existing ones.

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Upselling and Cross selling - The entire product information lifecycle is continuously fed

with updated data from integrated catalogs, web content and data sheets. The data

management and workflow requirements from the vendors or the supply party to the

customers or the sell party are handled with PIM. This helps maintain digital assets and

reference associated products. It gives rise to relationships for upselling and cross selling. It

also helps manage these relationships. The related customer purchasing patterns and

accompanying product suggestions go a long way in building brand loyalty.

One can ensure omnichannel marketing success with the achievement of more than

one of the above objectives with PIM.