omnichannel in ecommerce
TRANSCRIPT
How to implement OMNICHANNEL in ecommerce?
WHAT IT IS
OMNICHANNELsales model?
SHOULD IT
INTERESTS US?
WHY SHOULD IT
INTERESTS US?
It should! :-D
Will there BE PROBLEMS with implementation?
WHY SHOULD IT
INTERESTS US?
It should! :-D
SHOULD IT
INTERESTS US?
It should! :-D
Will there BE PROBLEMS with implementation?
but you can
DEAL with it!
SHOULD IT
INTERESTS US?
It should! :-D
Will there BE PROBLEMS with implementation?
once there was MULTICHANNEL
once there was MULTICHANNEL
now there is OMNICHANNEL
WEBROOMING / ROPO
WEBROOMING / ROPO
SHOWROOMING / !ROPO
any problem?
1.BIG DATA
any problem?
1.BIG DATA - BIG CHAOS!
any problem?
1.BIG DATA - BIG CHAOS!
name, surname, shirt size?likes on Facebook?preffered colour of handbag?frequency of buying?amount of spending?weather conditions?
DATA SOURCES?
1.big data - SYNERISE CRM
1.big data - SYNERISE CRM
1.big data - SYNERISE CRM
1.big data - SYNERISE CRM
1.big data - SYNERISE CRM
any problem?
2.TOUCH POINTS!
any problem?
2.TOUCH POINTS!
which one to choose?for whom?how to prepare them?where?how to plan it?
any problem?
2.TOUCH POINTS!
which one to choose?for whom?how to prepare them?where?how to plan it?
how BIG should be my marketing team?
2.touch points - SYNERISE Campaign
2.touch points - SYNERISE Campaign
2.touch points - SYNERISE Campaign
2.touch points - SYNERISE Campaign
any problem?
3.HOW TO TAKE CARE OF EVERYONE?
any problem?
how not to IRRITATE CUSTOMER?
3.HOW TO TAKE CARE OF EVERYONE?
any problem?
how not to IRRITATE CUSTOMER?
what to do?when?where?
3.HOW TO TAKE CARE OF EVERYONE?
3.what, where, when SYNERISE Automation
any problem? 4.HOW TO MANAGE THAT?
any problem?
how to coordinate work of the whole team?
how to manage projects?
4.HOW TO MANAGE THAT?
4.management - SYNERISE Task
any problem?
5.WILL IT BRING SUCCESS?
any problem?
can I measure effects of my work?what to look for?how often can it check my data?how to draw conclusions?
5.WILL IT BRING SUCCESS?
5.monitoring - SYNERISE Insights
5.monitoring - SYNERISE Insights
5.monitoring - SYNERISE Insights
5.monitoring - SYNERISE Insights
OMNICHANNEL - omniproblems OMNI TOOL
OMNICHANNEL - omniproblems OMNI TOOL
