Case StudiesOlympus - Dairy products

Launching OLYMPUS

CHALLENGE

Launch in Romania, on one of the developed markets (dairy products), a foreigner brand whose main values are interrelated to its tradition - not a country-transferable feature.

CONTEXT

Olympus, the main player on the greek dairy products market, launches in Romania its traditional specialities (along with the classic diary products range).

Campaign Objectives

TO DO

naming

packaging

classic communication

___________________

for milk, yoghurt and cheese

make olympus visible fast

differentiate...

...ensuring the same basic things (quality, expertise, natural ingredients)

Target

rest of them... crave for it - therefore look for “tradition” and “natural” in dairy brands

most of them have access to

milk&co directly from the sour

ce

Romanians and dairy products go along for long time...

MODERN MILK LOVERS

natural base - good milk

nicely processed - good balance between hygiene and natural

And there’s the others:

*don’t have direct access to cows, but wouldn’t like it either

Launched Olympus

NAMINGOLY

OLYDerived from Olympus; links

to the brand; easily

recognizable

friendly, resonant and warm

NOTE:

All liquid

produ

cts, m

ilk or

derived fr

om

milk, f

ollow t

he over

all Oly

mpus a

pproach

under

the ‘Oly’ b

rand na

me rang

e, with

specific

elements

in ord

er to

be easil

y

differen

tiated

by the

consumer

.

PackagingMilk, milk products, yoghurt

nice looking, modern packaging

CLEAN

CLEAR

milky-like

BONUS: they liked it so much, they exported it to Bulgaria as well

*we resemble Bulgaria, so the market context was pretty much similar

Milk products

Yoghurts

TO BE CONTINUED

? ?