old dog, new tricks. is music on the high street really dead?
TRANSCRIPT
Old dog, new tricks Is music on the high street really dead?
Mark Ralphs, 2 July 2014
Brand / organisation
Audience Technology
Me
Digital album sales and streaming boosted total digital revenue in 2013 to £365m, up from £326m in 2012. Total revenue from sales of physical CD albums and singles and music videos was down 6.4% at £365.4m. Streaming revenue increased by 41%, bringing total UK revenue to £730.4m. This was the first growth in overall revenue since 2009. BPI, UK 2013 music sales
iTunes is the dominant force in digital music, and HMV will need to challenge this supremacy if it wants to succeed in the long-‐term. Laurie Krohn, Kantar Worldpanel
62%
38%
Yes No
Is the tradiVonal record store finished?
Online clearly has to be part of the ‘new’ HMV, but the store experience is also likely to be near the top of the to do list. The stores have lacked the level of fizz and excitement needed to enVce entertainment lovers through the doors. Retail Week
The world’s best music store
Events. Experience. Gigs by young and emerging arVsts and musicians of all genres. Louie Chow
Put in some comfy seats and coffee making faciliVes. Lauren Dye
Create an experience with regular events. Brick and mortar stores will eventually die out if they don’t invest in creaVng an experience for their customers. Vicky Lyashenko
Create a visually connected by separate space for people to hang out. Widen the aisles to make it easier for people to stand together and talk music without blocking the passage or feeling crushed. Mark Mitchell
By hiring kind, knowledgeable, open-‐minded and enthusiasVc employees. Human in Training
Free weed. Daniel Hoffman
Create an experience
It is hugely important that HMV widens its perspecVve and creates a shopping experience that Vcks all the right boxes in terms of interacVvity and personalised service. Dan Wagner, mPowa
Brand Audience Technology
