old business development vs new business development

31
Same Party, New Venue Old BD Vs New BD

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Post on 22-Apr-2015

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A look at what at 'Old BD v's New BD' specifically looking at the Recruitment sector. This presentation is for Recruiters, Consultants, HR and Employment Agencies, to see how the landscape for recruiting has changed, and what needs to be done today, to recruit successfully.

TRANSCRIPT

Page 1: Old Business Development Vs New Business Development

Same Party, New Venue

Old BD Vs New BD

Page 2: Old Business Development Vs New Business Development

• Old School Recruiter V’s New School Recruiter

• Compound BD & Christopher Columbus

• Online/Offline Networking

• Contact Points to Build Rapport

• Monetizing on Conversations Online/Offline

• Take Away Tips

Today’s TalkToday’s Talk

Page 3: Old Business Development Vs New Business Development

Old School Vs New SchoolOld School Vs New School

Page 4: Old Business Development Vs New Business Development

Old SchoolOld School New SchoolNew School

Page 5: Old Business Development Vs New Business Development

Sophisticated RecruiterSophisticated Recruiter

Page 6: Old Business Development Vs New Business Development

Sophisticated New-School Sophisticated New-School RecruiterRecruiter

Page 7: Old Business Development Vs New Business Development

Christopher Columbus Christopher Columbus

Page 8: Old Business Development Vs New Business Development

Compound InterestCompound Interest

Page 9: Old Business Development Vs New Business Development

++

Page 10: Old Business Development Vs New Business Development

Compound BDCompound BD

DepartmentsDepartments

ProjectsProjects

SectorsSectorsContactsContacts

Page 11: Old Business Development Vs New Business Development

How to network OnlineOnline

Page 12: Old Business Development Vs New Business Development

70 million members in over 200 countries 70 million members in over 200 countries A new member joins LinkedIn approximately every A new member joins LinkedIn approximately every

secondsecondExecutives from all Fortune 500 companies are Executives from all Fortune 500 companies are

membersmembers

Quick SearchQuick Search

Savills- 24 SingaporeSavills- 24 Singapore Leightons- 898 Australia/ 127 Hong KongLeightons- 898 Australia/ 127 Hong Kong

Page 13: Old Business Development Vs New Business Development

Conversations OnlineConversations Online

Look for Look for connectionsconnections

Join groupsJoin groups

Meaningful Meaningful conversationsconversations

Be activeBe active

Give adviceGive advice Garner expert Garner expert statusstatus

Page 14: Old Business Development Vs New Business Development

MeetingsMeetings

SeminarsSeminars

ConventionsConventions

ConferencesConferences

Charity/GolfCharity/Golf

Social eventsSocial events

Training coursesTraining courses Site visitsSite visits

Conversations OfflineConversations Offline

Page 15: Old Business Development Vs New Business Development

VISIBLEVISIBLE

Page 16: Old Business Development Vs New Business Development

• Old School Recruiter V’s New School Recruiter

• Compound BD & Christopher Columbus

• Online/Offline Networking

• Contact Points to Build Rapport

• Monetizing on Conversations Online/Offline

• Take Away Tips

Today’s TalkToday’s Talk

Page 17: Old Business Development Vs New Business Development

Contact PointsContact PointsDo your Consultants know what they are?Do your Consultants know what they are?

Are your Consultants maximising on Contact Are your Consultants maximising on Contact Points?Points?

Page 18: Old Business Development Vs New Business Development

Convert a Name Into a ContactConvert a Name Into a Contact

CONTACT POINTSCONTACT POINTS

QualityQuality

QuantityQuantity

Page 19: Old Business Development Vs New Business Development

Ultimate GoalUltimate Goal

Advisor StatusAdvisor Status

Page 20: Old Business Development Vs New Business Development

Monetizing on Conversations

Page 21: Old Business Development Vs New Business Development

NLP- Effective Communication

55%55%38%38%

7%7%PhysioloPhysiologygy

ToneToneWordsWords

Page 22: Old Business Development Vs New Business Development

NLP- Build Rapport

Helps us appreciate how others make decisionsHelps us appreciate how others make decisions

Page 23: Old Business Development Vs New Business Development

Auditory

SoundSoundListenListenHearHearTellTell

DiscussDiscuss

Learn by listeningLearn by listeningDistracted by noiseDistracted by noise““I hear what you are I hear what you are

saying”saying”““How does that sound”How does that sound”““That rings a bell”That rings a bell”““Listen to me”Listen to me”

- Use tone of voice & words carefully- Use tone of voice & words carefully- Allow them to express themselves- Allow them to express themselves

- Cutting them short will break rapport- Cutting them short will break rapport

Page 24: Old Business Development Vs New Business Development

Visual

LookLookSeeSee

ShowShowIllustrateIllustrateImagineImagine

Memorise by seeing Memorise by seeing picturespictures

Trouble with verbal Trouble with verbal instructionsinstructions

“ “ What are your views”What are your views” “ “ I can’t imagine that I can’t imagine that

working”working” “ “ I will look into this “I will look into this “ “ “ See what i mean?”See what i mean?”

- Show them pictures, diagrams and brochures- Show them pictures, diagrams and brochures- Use visual words to assist with mental images- Use visual words to assist with mental images- Avoid long instructions, their mind will wander- Avoid long instructions, their mind will wander

Page 25: Old Business Development Vs New Business Development

KinestheticTouchingTouchingPhysicalPhysicalFeelingFeeling

Memorise by doingMemorise by doing Walking through Walking through

scenariosscenarios““Stay in touch”Stay in touch”“ “ I have a gut feel”I have a gut feel”“ “ I will touch on that later”I will touch on that later”“ “ That feels right to me”That feels right to me” “ “ I have a grasp on the I have a grasp on the

idea”idea”-They need to ‘feel’ right about your offering-They need to ‘feel’ right about your offering- Make time to create a good feeling for them- Make time to create a good feeling for them

- Sit/stand close to them so they feel connected- Sit/stand close to them so they feel connected

Page 26: Old Business Development Vs New Business Development

Warming Up a Cold CallIt’s easy ...

Common Common groundground

Leverage Leverage existing existing

relationshipsrelationships

Join Join common common groupsgroups

Cite PRCite PR

ReferralsReferralsElevator Elevator

pitchpitch

Page 27: Old Business Development Vs New Business Development

SettingSetting(Attend Events)(Attend Events)

If you know If you know the personthe person(Connect (Connect online)online)

What you know What you know about the about the

personperson(Check (Check

Linkedin/Google)Linkedin/Google)

Face to Face Still Face to Face Still RulesRules

but how do you do it.....but how do you do it.....Depth of that Depth of that relationship relationship (Use contact (Use contact

points)points)

Page 28: Old Business Development Vs New Business Development

Conversations old and new go on.........Conversations old and new go on.........

ContinuousContinuous ProcessProcess

Page 29: Old Business Development Vs New Business Development

SummarySummary

Page 30: Old Business Development Vs New Business Development

Take Away Tips

Recognise different mediumsRecognise different mediums Be aware of contact pointsBe aware of contact points Develop hybrid approachDevelop hybrid approach Look for connectionsLook for connections Work on rapportWork on rapport Be prepared to giveBe prepared to give Get creativeGet creative Maximise EACH Consultant’s Maximise EACH Consultant’s

outputoutput

Page 31: Old Business Development Vs New Business Development

Thanks For Your Time

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