ogj 2013 media kit.pdf

2 0 1 3 m e d i a k i t

table of contents

2 0 1 3 M e D I a K I t2

03 Editorial Team

04 Subscriber Demographics

05 Marketing Opportunities

06 Monthly Print Issues

07 Weekly Digital Issues

08 Editorial Calendar and Bonus Distribution

11 Magazine Rates

12 Magazine Specifications

13 Maps & Posters

14 Online Ads

16 eNewsletters

17 Digital Marketing Options

19 Video & Mobile

Oil & Gas Journal understands that strategic customer engagement is the

foundation for any profitable marketing plan. In an effort to help marketers

develop and maintain a cornerstone in the oil and gas industry, OGJ offers a

diverse portfolio of media solutions to meet any integrated marketing objectives

and to help you leave a lasting impression.

Strategic investments appreciate over time to deliver a return on that investment.

OGJ invests in offering diverse marketing channels with which to reach influential

readers and help increase your ROI. Extend your reach with strategic and tactical

marketing tools offered by OGJ, designed specifically to meet market and brand

objectives.

eDItoRIal teaM

eDItoRIal aDvIsoRy boaRDOGJ’s editorial team also includes the OGJ editorial advisory board, a group of highly respected and experienced industry professionals who assure OGJ remains the voice of the industry by providing insights and perspectives crucial to our editorial content.

W.P. “Pat” Dennler Engineering Manager – Shell Puget Sound Refinery

Doug Elliot Advisor - Bechtel Hydrocarbon Technology Solutions/IPSI

Andy Flower Independent Consultant

Michael C. Lynch President of Strategic Energy & Economic Research

Tom Miesner Former President of Conoco Pipe Line Company

Ralph W. Neumann Gas Processing Expert – Formerly with Fluor Corporation

Kent Perry RPSEA

Michelle Michot Foss Bureau of Economics Geology’s Center for Energy Economics

Oil & Gas Journal’s century-long reputation for editorial excellence can be directly attributed to the quality and expertise of our editorial team.

oGJ staffOur editors offer deep experience across the spectrum of oil and gas disciplines and viewpoints. That breadth makes our team uniquely qualified to analyze and report on technology, news, and the business of our industry.

Bob Tippee, Editor

Warren R. True, Chief Technology Editor

Alan Petzet, Chief Exploration Editor

Steven Poruban, Senior Editor

Conglin Xu, Senior Economics Editor

Christopher E. Smith, Technology Editor

Paula Dittrick, Senior Writer

Sam Fletcher, Senior Writer

Leena Koottungal, Survey Editor/News Writer

Nick Snow, Washington Editor

Laura Bell, Statistics Editor

Donna Barnett, Editorial Assistant

Ignacio Quintero III Pipeline Capital Maintenance – Chevron Pipe Line Company

W.G. Schlesing Executive Advisor – Booz & Company

John A. Sheffield John M. Campbell & Co.

Andrew Slaughter IHS Energy

J.L. Thorogood Independent Technical Advisor – BP

Steve Tobias Hess Corp.

Colin Woodward Founder – Woodward International Limited

3www.oGJ.coM

From the caliber of OGJ’s editorial content to the diversity of accessible formats, Oil & Gas Journal provides more reach, more frequency, and better results than any other B2B industry source.

OGJ’s larger readership means more response to your marketing messages*

103,230 SUBSCRIBERS*

ReacH

OGJ’s greater frequency means more opportunity for your message to be seen

52 ISSUES PUBLISHED ANNUALLY

fReQUency

ResUlts

OGJ’s readers take action on advertisements by visiting websites, requesting additional information, or buying products or services

73% TAKE ACTION**

56% Production 45% exploration 44% Gas Processing 36% Pipeline/transportation 35% Financial/ Business issues 35% drilling 22% Refining20% Petrochem 6% Other

33% equipment/Services 26% exploration products or services 26% Production products or services 24% Processing products or services 20% Pipeline/transportation products or services 17% drilling products or services 8% Other

InDUstRy ReacH* bUyInG InflUence**

76%READERS SAY Ogj HELPS ENHANCE THEIR jOB PERfORMANCE***

78%Ogj READERS SAY TECHNOLOgY fOCUSED ADS ARE Of INTEREST ***

* June 30, 2012 ABC Audit Statement ** July 2012 Signet Ad Study*** OGJ Internal Readership Study – 2012 June

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I n a pUsH MaRKetInG campaign strategy, we create end-user demand by delivering your information directly to key industry professionals who have previously indicated an interest in a topic related to your products and services.

In a pUll MaRKetInG strategy, your campaign is seen by industry professionals as they actively seek out information via search or browse vehicles.

Build a bRanD awaReness campaign to strengthen your company’s image and define how your company and products are perceived by professionals in the oil and gas community.

Print AdvertisingDigital Magazine AdsMaps & Posters

Banner AdsTopic Center Sponsorships

eNewsletter AdsExecutive BriefsEmail List Rental

Webcast Sponsorships Custom Video ChannelsWhite Paper

Create a leaD GeneRatIon campaign to gain targeted sales leads by actively creating interest from decision makers and prospects in the oil and gas industry.

Executive BriefsEmail List Rental

Webcast SponsorshipFace-to-Face Events

White PaperCustom Video Channel (optional)

Use a tRaffIc DRIvInG campaign to lead oil and gas professionals to your website, landing page, or other online offerings.

Print AdvertisingBanner Ads

Topic Center BundleseNewsletters Ads

Digital Magazine AdsCustom Video Channel

Executive BriefsEmail List Rental

Develop a tHoUGHt leaDeRsHIp/eDUcatIon campaign to authenticate your sales and marketing message by comprehensively communicating innovation and a sustainable competitive advantage - building business over the long term. Executive Briefs Email List Rental Webcast Sponsorship Custom Video Channel Printing Advertising Face-to-Face Events White Paper

Establish a seaRcH enGIne optIMIZatIon (SEO) campaign to improve your site’s visibility with search engines, which is enhanced by an effective linking strategy on high-ranking websites with relevant content. Email List Rental Custom Video Channel Content Rotator Ad White Paper

cHoose yoUR stRateGy?

MatcH yoUR caMpaIGn obJectIves to oGJ solUtIons.

MaRKetInG oppoRtUnItIes

To build an effective marketing strategy with OGJ, use push and pull strategies to drive optimal results.

5www.oGJ.coM

International Petroleum News and Technology | www.ogj.com

MAY 7, 2012 | USD 10

worlDwiDe GAS

PROCESSING

worlDwiDe CoNSTrUCTioN

UPDATE

wATer’S role iN SHAle oil reCoVerY

FrACiNG: eXPeCTATioNS VS. reAliTY

irAQ oil eXPorT SYSTeM SeCUriTY


JunE 4, 2012 | uSD 10

LITIGATIOn, HYDRAuLIC FRACTuRInGBEARISH PROPAnE OuTLOOKLInER DRILLInG TECHnOLOGYCOILED TuBInG RIG POSTER

ExPLORATIOn AnD DEvELOPmEnT frontiersPIPELInE report


july 2, 2012 | uSD 10

MIDyEARFORECAST

ETHylENEREPORT

TRADE GROuPS BlAST EPACO2-EOR PROjECT uPDATESGRANE FIElD CRuDE ASSAyPIPElINE BlACK POWDERPOSTER: BAKKEN SHAlE MAP

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wHen asKeD wHIcH of tHe followInG tRaDe pUblIcatIons Do yoU ReaD ReGUlaRly, tHat Is 3 oUt of 4 IssUes, ReaDeRs ResponDeD:

oIl & Gas JoURnal 77%

woRlD oIl 26%

offsHoRe 26%

JoURnal of petRoleUM tecHnoloGy 22%

HaRt’s e&p 16%

HyDRocaRbon pRocessInG 15%

pIpelIne & Gas JoURnal 11%

UpstReaM 9%

oIl Gas & petRocHeM eQUIpMent 6%

“ Informative on a daily basis on what is going on and developing in the business.” Company Management (CEO, Pres, VP, Partner, Director, Manager, etc.)Source: Signet Readership Study - July 2012

Serial Features are year-round planning tools. Our monthly Nelson-Farrar Cost indexes provide data trends that refinery builders and operators rely on. Itemized refinery costs and indexes for key cost items are covered in Nelson-Farrar Quarterly Costimating, as supplements to the cost index while the Forecast Reviews and Capital Spending Outlooks provide glimpses into demand and economic activity.

Every month, OGJ covers the latest in technology, policy, and more with analysis and comprehensive statistical information. Our periodic columns and technical articles provide timely coverage and content is selected quarterly to ensure relevancy to our readership, across all industry disciplines.

59MInUtesAverage time readers said they spend reading or looking at an issue of Ogj

exploRatIon & DevelopMent

DRIllInG & pRoDUctIon

pRocessInG

tRanspoRtatIon

In each issue, you’ll find news about the following:

sHale/UnconventIonal RepoRt

GeneRal InteRest/InDUstRy news

Source: Signet Readership Study - July 2012

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DIGItal weeKly IssUes

No other publication in B2B has adopted or adapted to the future of publishing like OGJ has! Published 3-4 times monthly, OGJ digital issues

are interactive, online magazines delivered to your target audience via email. Each

issue offers effective, measurable digital advertising opportunities such as cover

sponsorships, announcement sponsorships, bellybands, blow-in cards, gatefolds,

starbursts, and embedded video as well as traditional advertising units. Both

readers and advertisers benefit from the speed and flexibility of electronic delivery,

getting needed information on a timely basis.

Weekly Digital eDition ScheDule

MoRe tHan 98,000 aveRaGe UnIQUe sUbscRIbeRs

JanUaRy7, 14, 21, 28

febRUaRy11, 18, 25

MaRcH11, 18, 25

JUly8, 15, 22, 29

aUGUst12, 19, 26

septeMbeR9, 16, 23, 30

Readers say they prefer receiving information about the oil & gas industry via digital magazines.Source: MAE Audience Survey Feb 2012

64% PREfER DIgITAL MAgAZINES

InclUDe RIcH-MeDIa In yoUR DIGItal IssUe aDs to IncRease Dwell anD clIcK-tHRoUGH Rates!

Of readers are more like to click on a digital ad if they have seen your ad in an industry magazine Source: LFW Audience Survey Jan 2012

93% CLICK THROUgH

apRIl8, 15, 22, 29

May13, 20, 27

JUne10, 17, 24

octobeR14, 21, 28

noveMbeR11, 18, 25

DeceMbeR9, 16, 23, 30

Source: ABC Statement - June 2012

7www.oGJ.coM

MontHly colUMns anD tecHnIcal aRtIcle coveRaGe ExPLORATION & DEVELOPMENT | DRILLINg & PRODUCTION | PROCESSINg | TRANSPORTATION UNCONVENTIONAL / SHALE REPORT | gENERAL INTEREST / INDUSTRY NEWS

2013 eDItoRIal calenDaR

specIal RepoRts anD featURes

InDUstRy events foR cIRcUlatIon

4 FEBRUARYAd Sales Close 17-Jan

Ad Material Due 22-Jan

WORLDWIDE PIPELINE CONSTRuCTIONMileage totals and key projectsfor pipeline contractors, pipeline operators, producers seeking transport routes and refiners seeking feedstock, our annual pipeline construction projection offers exclusive information based on Ogj survey data.

uS POLITICAL OuTLOOkThe power to change the industryfrom regulatory to legislative developments, this report delivers an overview of the political landscape relevant to exploration, drilling, production, refining and transportation.

NELSON-FARRAR COST INDExES

SIGNET AD READERShIP STuDy

7 JANUARYAd Sales Close 20-Dec

Ad Material Due 26-Dec

FORECAST & REVIEWPrices, markets and moreThis annual analysis provides a preview of the year ahead in oil and natural gas, including Ogj’s US drilling forecast.


NELSON-FARRAR QuARTERLy COSTIMATING

4 MARCHAd Sales Close 14-Feb

Ad Material Due 19-Feb

CAPITAL SPENDING OuTLOOkThe industry’s capital budgetThis annual preview of the year’s capital spending plans provides exclusive data related to US exploration and production, refining, petrochemicals, pipelines and other industry operations. global E&P projections are also covered.

uS PROCESSING uPDATE - OLEFINS


1 APRILAd Sales Close 14-Mar

Ad Material Due 19-Mar

LNG uPDATELeveraging the growth of global natural gasAs the world’s LNg industry enters a new phase of growth at both ends of its supply chain, Oil & gas journal reviews developments in the past year and prospects for the next few years.



Offshore Middle East jAN 21 - 23, Doha, QA

SPE Hydraulic fracturing fEB 4 - 6, The Woodlands, Tx

Topsides, Platforms, & Hulls fEB 5 - 7, galveston, Tx

NAPE Expo fEB 6 - 8, Houston, Tx

PLCA Annual Convention fEB 12 - 16, Scottsdale, AZ

Subsea Tieback forum MAR 5 - 7, San Antonio, Tx

SPE/IADC Drilling Conference MAR 5 - 7, Amsterdam, NL

Offshore Asia MAR 6 - 8, Kuala Lumpur, MY

CIPPE 2013 MAR 19 - 21, Beijing, CN

Middle East Oil and gas Show MAR 10 - 13, Manama, BH

gPAE Technical Conference MAR 13 - 15, Paris, fR

IADC/SPE Managed Pressure Drilling MAR 17 - 18, San Antonio, Tx

AfPM Annual Meeting MAR 17 - 19, San Antonio, Tx

IHS Purvin & gertz Intl. LPg Seminar MAR 18 - 20, Houston, Tx

EITEP Pipeline Conference MAR 18 - 20, Hannover, DE

Offshore West Africa MAR 19 - 21, Accra, gH

OMC 2013 MAR 20 - 22, Ravenna, IT

AfPM International MAR 24 - 26, San Antonio, Tx

SPE/ICoTA MAR 26 - 27, Houston, Tx

PESA Annual Meeting APR 3 - 6, San Diego, CA

gPA Annual Convention APR 7 - 10, San Antonio, Tx

LNg 17 APR 16 - 19, Houston, Tx

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3 JUNEAd Sales Close 16-May

Ad Material Due 21-May

WORLDWIDE GAS PROCESSINGPlants, projects and trendsWith producers, pipeliners, refiners and petrochemical manufacturers all affected by gas processing trends, this annual survey and analysis of gas processing plants and developments is a must-have planning tool.

REFINING REPORTDownstream focusAn annual, in-depth look at the business and technology of petroleum refining.

uS PROCESSING uPDATE - PROPANE


6 MAYAd Sales Close 18-Apr

Ad Material Due 23-Apr

OFFShORE PETROLEuM OPERATIONSConquering marine frontiersWhat are the latest technological developments in offshore drilling, production and pipeline methods? This annual survey provides a technical look at the offshore industry.

WORLDWIDE CONSTRuCTION uPDATEProject details and trend analysisTwice each year we publish this comprehensive global survey covering construction across the industry, including refining, gas processing, petrochemicals and pipelines, LNg, gas-to-liquids and other gas.


1 JULYAd Sales Close 13-Jun

Ad Material Due 18-Jun

MIDyEAR FORECASTA mid-course look at the yearWith coverage of oil and gas markets important to producers, drillers, pipeliners and gas processors, our midyear update offers a preview of 3Q and 4Q with adjustments based on the preceding six months.

EThyLENE REPORTGlobal capacity overviewAs a crucial downstream market, ethylene production capacity influences oil and gas markets and players. This annual report is based on Ogj’s exclusive survey of ethylene plants worldwide.




5 AUGUSTAd Sales Close 18-Jul

Ad Material Due 23-Jul

OFFShORE EuROPEActivity updateThis offshore update provides a regionally focused annual review of drilling and production activity in Europe.

MAJOR uPSTREAM PROJECTSA global reviewThe biggest plays. The largest players. This annual update focuses on the world’s top oil and gas production projects.


Offshore Technology Conference MAY 6 - 9, Houston, Tx

AAPg Annual Convention, MAY 19 - 22, Pittsburgh, PA

AfPM 2013 Reliability & Maintenance MAY 21 - 24, Orlando, fL

75th EAgE Annual Conference jUN 10 - 13, London, UK

Brasil Offshore jUN 11 - 14, Macae, BR

gO ExPO jUN 11 - 13, Calgary, CA

European gas Processing jUN 19 - 20, Düsseldorf, DE

Oil Sands & Heavy Oil Technology jUL 23 - 25, Calgary, CA

Unconventional Resources Technology AUg 12 - 14, Denver, CO

PetroWorld India AUg 22 - 24, Mumbai, IN

Offshore Europe SEP 3 - 6, Aberdeen, UK

“ Keeps me up to date on news, current issues, international overview, reserves trends, production trends and general interest. I pay for my own subscription so it is of value or I wouldn’t be doing it. I get so busy, the digital editions and email updates help a lot.” Company Management (CEO, Pres, VP, Partner, Director, Manager, etc.) Source: Signet Readership Study - July 2012

9www.oGJ.coM

7 OCTOBERAd Sales Close 19-Sep

Ad Material Due 24-Sep

GEOPhySICS uPDATESeismic methods and moreWith new technologies emerging all the time in seismic, this update offers a look at seismic and related techniques for data acquisition and production monitoring.

DRILLING REPORTActivity, technology, analysisOgj’s annual look at onshore and offshore drilling activity, technologies and applications, and analysis.



2 SEPTEMBERAd Sales Close 15-Aug

Ad Material Due 20-Aug

OGJ 150/100Profiling the producersHere we take a financial and operational look at the bellwethers of our industry, the 150 largest publicly traded oil and gas producers in the US and the 100 largest elsewhere.

PIPELINE ECONOMICSFinancial data and construction costsNowhere else will you find a more complete analysis of pipeline revenue and income and US pipeline and compressor construction costs. This trusted report is used for planning throughout the pipeline industry.

uS PROCESSING uPDATE - OLEFINS


4 NOVEMBERAd Sales Close 17-Oct

Ad Material Due 22-Oct

WORLDWIDE CONSTRuCTION uPDATEProject details and trend analysisOgj’s second survey-based look of the year at construction planned and under way in refining, gas processing, petrochemicals, sulfur, pipelines, plus LNg, gas-to-liquids and other gas.

uS PROCESSING uPDATE - PROPANE



2 DECEMBERAd Sales Close 14-Nov

Ad Material Due 18-Nov

WORLDWIDE REPORTGlobal reserves, production and refining capacitiesOne of our most authoritative and frequently quoted reports, this update offers a country-by-country analysis of oil and gas reserves, production data by country and field, and refinery capacity around the world.


AAPg International SEP 8 - 11, Cartagena, CO

SEg International SEP 22 - 27, Houston, Tx

IPLOCA Annual Convention SEP 23 - 27, Washington D.C.

SPE ATCE SEP 30 - OCT 2, New Orleans, LA

AfPM 2013 Q&A and Technology forum OCT 7 - 9, San Antonio, Tx

SPE / IADC Middle East Drilling OCT 7 - 9, Dubai, UAE

OTC Brasil OCT 8 - 10, Rio de janero, BR

LAgCOE OCT 22 - 24, Lafayette, LA

DOT International OCT 22 - 24, The Woodlands, Tx

Deepwater Operations NOV 5 - 7. galveston, Tx

IADC Annual Meeting NOV 6 - 8, San Antonio, Tx

IPAA Annual Meeting NOV 7 - 9. San Antonio, Tx Nov. 7-9 ADIPEC NOV 11 - 14, Abu Dhabi, UAE

Powergen International NOV 12 - 14, Orlando, fL

COAL-gEN Europe & Unconventional Oil & gas Europe DEC 3 - 5, Krakow, PL

SPE LACPEC DEC 4 - 6, Maracaibo, VZ

InDUstRy events foR cIRcUlatIon

MontHly colUMns anD tecHnIcal aRtIcle coveRaGe ExPLORATION & DEVELOPMENT | DRILLINg & PRODUCTION | PROCESSINg | TRANSPORTATION UNCONVENTIONAL / SHALE REPORT gENERAL INTEREST / INDUSTRY NEWS

“ I have read Oil & Gas Journal for 35 years. It is a habit and I enjoy getting the news delivered by Oil & Gas Journal. I call advertisers and read articles that interest me.” Technical Sales and Marketing Source: Signet Readership Study - July 2012

specIal RepoRts anD featURes


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4-coloR 1x 3x 6x 12x 18x 24x 36x 48xfull Page 13850 13775 13325 12950 12430 12010 11650 11445

2/3 Page 10745 10695 10320 10000 9680 9360 9210 9035

1/2 Page 9065 9015 8690 8555 8265 8075 7935 7585

1/3 Page 7075 7040 6880 6745 6540 6415 6135 6095

1/4 Page 6190 6155 6030 5915 5765 5665 5445 5375

1/6 Page 5090 5055 5035 4920 4815 4745 4545 4525

full Page Spread 20350 20195 19955 19580 19060 18640 18285 18075

1/2 Page Spread 15565 15495 15320 15190 14900 14705 14565 14215

Inside front Cover 1325

Inside Back Cover 605

Back Cover 1395

Island 605

full Page 4410

1/2 Page 3535

1/3 Page 2650

Digital Bellyand 9105

Digital Ad Cover 5735

Printed on 70 lb. stock, at 5.5” high x 17.75” wide,

16500

Black & White 2690

2 color 1310

pRInt MontHly eDItIon

coveR pReMIUM DIGItal weeKly

bellybanD

DIscoUnts

AD CLOSING DATE IS TWO WEEKS PRIOR TO THE

DIGITAL WEEKLY ISSUE.

MATERIALS DUE 10 DAYS PRIOR TO ISSUE.

2013 MaGaZIne Rates

oGJ MaRKet connectIon aDs$390 per column inch includes all weekly issues for the month. additional charge for color

Place your classified ad in the Market Connection

Grace Jordan, pennwell713.963.6291 : [email protected]

to ReQUest RepRInts of oIl & Gas JoURnal aRtIcles, contact

Rhonda brown, foster printing company866.879.9144 ext. 194 : [email protected]

1 1www.oGJ.coM

MaGaZIne specIfIcatIons

AD SIZE

Full Page SPread HalF Page SPread Full Page 2/3 Page 1/2 Page ISland 1/2 Page VertIcal

TRIM

(W × H)16˝ x 10.5˝

406mm x 267mm16˝ x 5.25˝

406mm x 133mm8˝ x 10.5˝

203mm x 267mm— — —

BLEED 16.25˝ x 10.75˝ 413mm x 274mm

16.25”x 5.5” 413mm x 140mm

8.25˝ x 10.75˝210mm x 274mm

5.25˝ x 10.75˝133mm x 274mm

5.25˝ x 8.25˝ 133mm x 210mm

4.125˝ x 10.75˝ 105mm x 274mm

LIVE AREA

15˝ × 9.5˝ 381mm x 241mm

15˝ x 5”381mm x 127mm

7˝ x 9.5˝178mm x 241mm

4.5˝ x 9.5˝114mm x 241mm

4.5˝ x 7.375˝ 114mm x 187mm

3.375˝ x 9.5˝86mm x 241mm

AD SIZE

1/2 Page HorIzontal 1/3 Page VertIcal 1/3 Page Square 1/3 Page HorIzontal 1/4 Page 1/6 Page

TRIM

(W × H)— — — — — —

BLEED 8.25˝ x 5.5˝ 210mm x 140mm

— — — — —

LIVE AREA

7˝ x 4.875˝ 178mm x 124mm

2.25˝ x 9.5˝ 57mm x 241mm

4.5˝ x 4.875˝ 114mm x 124mm

7˝ x 3.3125˝ 178mm x 84mm

3.375˝ x 4.875˝ 86mm x 124mm

2.25˝ x 4.875˝ 57mm x 124mm

All text, logos, borders and boxes that do not bleed should stay within the live area. No charge for bleed.

MetHoD of pRIntInG, bInDInG, anD papeRWeb OffsetPerfect Binding: .125” off backboneCover: 80-lb. text weight coatedBody Pages: 34 –lb. text weight coated

InseRtsThe maximum stock weight accepted for inserts is 80-llb. Book. Standard size bound-in inserts must be furnished at 8.25” x 10.75” allowing for a .125” trim on all sides. Special printing on inserts, such as embossing, where it is impossible to use or sell the other side of the insert, is sold as a complete two-page insert. Consult your Sales Rep for further information.

stoRInG of aDveRtIsInG MateRIalAdvertising material will be stored for 12 months and then destroyed unless otherwise advised.

sUbMIttInG MateRIalsUploaD sIte InstRUctIons: Log on to http://digitalads.pennwell.com. Click either “Online Material” or “Print Material” and select Oil & gas journal from the scroll-down menu. fill the required information and then select upload ad. Our fTP site will accept up to 250 MB. Please stuff or zip your files before sending and wait for your confirmation.

• Files under 10 MB, please email your ad to [email protected]. Include advertiser name, publication name, and issue date.

MaIl pHysIcal MateRIal to: PennWell Corporation, Ad Services, 1421 South Sheridan Road, Tulsa, OK, USA 74112. +918.831.9484

• PennWell prefers ad material to be supplied as PDFs with PDF/X-1a format option. We also except ads built in Adobe InDesign, PageMaker, Illustrator, freehand, Photoshop, and Quarkxpress.

• Please supply all fonts, images, and artwork with ads supplied in these applications. All supplied material should be in CMYK color and have fonts embedded in all graphics.

• PennWell does not accept ads built in Microsoft Word, Publisher, PowerPoint, or CorelDRAW.

• PennWell requires a high-resolution color proof of supplied ads to guarantee ad reproduction. This applies even on uploaded materials. If you do not supply this proof, we cannot guarantee ad reproduction.

fOR COMPLETE PENNWELL SPECIfICATIONS, gO TO HTTP://DIgITAL ADS.PENNWELL.COM AND CHOOSE YOUR AD TYPE.

2 0 1 3 M e D I a K I t1 2

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Maximize your brand exposure by placing your name on targeted, highly visible OGJ maps and posters. Displayed in control rooms, boardrooms, and general high-traffic areas, your brand will have timeless exposure in front of decision makers worldwide.

Maps • Rocky Mountain Shale

• Mississippi Lime – NEW

• Central US NGL & Shale

• Gulf of Mexico

• Bakken Shale

posteRs• LNG World Trade

• Modern Refinery: Crude Distillation

RatesLogo Ad Unit ........................................... $1,650

Single Unit ............................................. $4,900

Double Unit ............................................ $8,700

½ Top or Bottom ................................... $14,000

Contact Stan Terry to reserve space on Ogj maps and posters:[email protected] : + 1.713.963.6208

Maps & posteRs

• Eagle Ford Shale

• North American Shale

• Marcellus & Utica Shale

• Permian Basin

• Global Shale

• Hydraulic Fracturing

• LNG Regasification

cUstoM pUblIsHInGCustom publications offer you the opportunity to reach and influence a select audience. PennWell Petroleum Group’s Custom Publishing produce publications designed to showcase topics such as emerging technologies, development ventures, research projects, and innovative equipment and techniques.

ReseaRcH centeROGJ is an efficient, convenient resource for industry surveys, statistics, research reports, and directories related to energy, petroleum, and natural gas.

Contact Roy Markum: [email protected]: +1.713.963.6220

1 3www.oGJ.coM

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PuShDoWn aDCollapsed: 970 x 66, 40kb expanded: 970 x 418, 100kb 160 x 600

Site SPonSor180 x 150

toP leaDerboarD 728 x 90

onlIne banneR aDs

homePage PluSHomepage-Plus online sponsorships generate broad visibility for your brand and product messaging among industry professionals worldwide. Prominent banner positions align your company with the most respected content serving the information needs of thousands of industry professionals worldwide.

leaDeRboaRD – $4,000/RotatIon oR $7,500 exclUsIve Leaderboard and Anchor – 2 rotations | Dimensions: 728 x 90

sKyscRapeR - $3,500/RotatIon oR $6,500 exclUsIve2 Rotations | Dimensions: 160 x 600

RotatInG sIte sponsoR -$3,250/MontHDimensions: 180 x 150 | Available rotations: 3

sIDeKIcK banneR - neWThis rich media ad unit provides an impactful branding and direct response experience. The premium ad unit extends from the side of the webpage and provides ongoing visibility even when collapsed. When using clear calls to action, the Sidekick ad offers an exclusive opportunity with higher than average click-through rates, resulting in targeted lead generation and traffic to your online content and offerings.

welcoMe aD - neW The Welcome Page is a high impact ad unit offering ultimate brand visibility for a major announcement or introduction. One of the largest rich media ad units available, the Welcome Page is seen by site visitors once every 24 hours and is exclusive to one advertiser per week.

paGe peelThe Page Peel ad is an extended rich media ad unit, and is one of the largest online advertising opportunities available. The peel begins as a “dog ear” in the upper right-hand corner of the page and, on mouse-over, extends down and to the left. The Page Peel ad offers an exclusive topic center opportunity with a potential of higher than average click-through rates, resulting in targeted lead generation and traffic to your online content and offerings.

pUsH Down The Pushdown Banner is a highly interactive, rich media ad unit providing an impactful branding and direct response experience. This premium position ad unit auto-expands beneath site navigation once every 24 hours and provides ongoing visibility even when collapsed. As one of the largest ad units available, the Pushdown Banner can support a more detailed message through the use of streaming video and multiple targeted links to your offerings.

content RotatoR The Content Rotator position offers the opportunity to have your brand associated with premium content in a prime location on our website. The text link remains stationary as content rotates. Your keyword-rich text link enhances SEO strategy by providing link juice benefits from well-respected sites.

Source: OGJ March 2012 Audience Survey

54%Ogj subscribers rely on industry websites to research, evaluate, and make purchasing decisions

68%Ogj subscribers prefer receiving information about the oil & gas industry from industry websites

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Push

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300 x 250

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onlIne aD posItIons

Search reSultS aD PoSitionSPositions appear on all Ogj website search pages

seaRcH ResUlts leaDeRboaRD – $2,500Dimensions: 300 x 250

seaRcH ResUlts sponsoR - $2,000 Dimensions: 300 x 250

toPic center SPonSorShiPS Target your message online by sponsoring Ogj Topic Centers. Topic centers align your message with relevant content providing more meaningful impressions and higher click through rates when using clear calls to action.

leaDeRboaRD - 728 x 90

sIte sponsoR 1, 2, 3 - 300 x 250

CALL fOR 300 x 600 OPTIONS

GeneRal InteRest - $3,500Economics/Markets | government | Companies | People | HSE

exploRatIon & DevelopMent - $3,500 Discoveries | Reserves | Area Drilling

DRIllInG/pRoDUctIon - $2,500 Drilling Operations | Production Operations Drilling Technology | Production Technology

pRocessInG - $2,500 Refining | gas Processing | Petrochemicals

tRanspoRtatIon - $2,500 Pipelines| Tankers | LNg

UnconventIonal oIl & Gas - $3,500 Basins | Shales | Developments | gas | Liquids

paGe peel - $4,000 peR topIc centeRDog ear: Animated logo displayed in upper right corner 75 x 75, 40kpage peel: Expands to reveal sponsor’s site content 900 x 650, 100k.

log-in aD PoSitionSRun on the log-in page for all Ogj content accessed by paid subscribers and site-license customers.

leaDeRboaRD - $3,250 Dimension: 728 x 90

loG-In sKyscRapeR - $3,000 Dimension: 300 x 600

loG-In sponsoR - $3,250 Dimension: 300 x 250Note: There are two rotations available for log-in ads

AD FILES FOR DIGITAL AD SUBMISSIONS CAN BE UP TO 40K IN SIzE.

1 5www.oGJ.coM

Push

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enewsletteRs

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miDDle 1 : 468 x 60

miDDle 2300 x 250

miDDle 3300 x 250

enewsletteR banneR aDsProviding broad reach at a low cost, OGJ eNewsletters deliver the latest industry news and technology information to thousands of subscribers worldwide. Every issue contains links to some of the latest news, most interesting blogs, informative videos, or technical white papers on our website. Daily, weekly, or monthly - choose your frequency and your target market.

oGJ DaIly UpDate (Monday – friday)Build brand awareness daily with the Ogj Daily Update – timely news analysis and reports on rapidly changing industry conditions and events.Top - $3,500 | Skyscraper - $3,250 | Middle 1 - $3,000 | Middle 2 & 3 - $2,500

UnconventIonal oIl & Gas RepoRt (Every Tuesday)Target audiences interested in US and international shale plays and basins, well activity, and industry deals for dry and liquid-rich plays. Top - $3,000 | Skyscraper - $2,750 | Middle 1 - $2,500 | Middle 2 & 3 - $2,000 Exclusive Sponsor - $4,200*

weeKly oGJ e&D RepoRt (Every Thursday)Be a part of the weekly report on exploration and development activity and the changing temperament of Washington. The E&D Report features the global development of hydrocarbons and includes global area drilling reports.Top - $2,000 | Skyscraper - $1,750 | Middle 1 - $1,500 | Middle 2 & 3 - $1,250Exclusive Sponsor - $4,250*

MontHly specIal-focUs RepoRtsDRIllInG & pRoDUctIon RepoRt (Second Monday)Strategically place your message among reports of production starts, rig construction and activity, and key developments in drilling and production technology.Top - $3,000 | Skyscraper - $2,950 | Middle 1 - $2,500 | Middle 2 & 3 - $2,000Exclusive Sponsor - $5,500*

RefInInG RepoRt (Third Monday)Align your messaging with content covering refinery operations and construction worldwide.Top - $1,750 | Skyscraper - $1,500 | Middle 1, 2 & 3 - $1,250 Exclusive Sponsor - $4,250*

pIpelIne RepoRt (Third Monday)Display your banner among content about oil, gas, ad oil-production pipelines including pipeline construction and operations.Top - $1,750 | Skyscraper - $1,500 | Middle 1, 2 & 3 - $1,250 Exclusive Sponsor - $4,250*

*Includes two leaderboards and one skyscraper positions

“ The Journal is very helpful in keeping up with what is going on in the industry outside of my area. Our company works with many worldwide customers and it is good to know what ventures and ideas they are exploring.” Engineering/Technical/Geoscience Source: Signet Readership Study - July 2012

2 0 1 3 M e D I a K I t1 6

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DIGItal MaRKetInG optIons

webcast sponsoRsHIpWebcasts generate highly qualified, active leads while presenting your technology or expertise to targeted industry professionals. Sponsors can participate in brand-selected topics or sponsor a custom topic. After the one-hour live event, the webcast is promoted as on-demand and hosted on the OGJ website for six months. Sponsors receive detailed registration information from a captive global audience of industry professionals, providing your sales staff with a database of quality prospects. $18,500 exclusive/ $10,000 Multi-sponsor

• Customize your registration page with data collection fields specific to your needs

• Receive full reporting on all registrants including a breakdown of live and on-demand attendees

• 24/7 protected access to the registration database• Unlimited audience size• Advertising in e-Newsletters and website prior to the event• Sponsorship includes an email invitation to a targeted

e-list as well as a “reminder” email prior to the live event• On-demand archive is available within 24 hours of the live event

eMaIl lIst RentalOffering quick response at a low cost, email list rentals allow you to reach a targeted audience with your custom email deployment. your message will be sent to industry professionals you’ve specified from our database list selects and can be used for a nearly unlimited variety of promotional programs. advertiser rate $450

• Target segments of our subscribers with a custom message• Quick turnaround for urgent campaigns• Ideal for promoting tradeshow participation,

product information, seminars, or company news• Target key market segments for blind or branded surveys

– gaining both market intelligence and leads

RepoRts Upon ReQUest: nUMbeR of eMaIls DelIveReD, open Rate, anD clIcK-tHRoUGH Rate

“ OGJ continuously updates me on technologies and best practices in this industry.” Engineering/Technical/Geoscience Source: Signet Readership Study - July 2012

1 7www.oGJ.coM


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execUtIve bRIefsTechnical Briefs are compilations of 2 - 4 OGJ magazine articles that provide readers with in-depth, valuable content on a key industry topic in a downloadable PDf format. garnered from the pages of our highly respected magazines and websites, Executive Briefs are posted to our website to generate leads not only from our audience but from online search as well. $4,650

InclUDes: • Logo on cover • Logo on each page of the guide• Two full-page ads• Resource page with links to your website or landing page• Targeted email promotion editorial guides• Leads for your database• follow-up marketing

onlIne wHIte papeR postInGs generate sales leads and raise brand awareness with Ogj white paper postings. You will receive registration contact reports showing who downloaded your white paper. White papers are returned in search results as well, broadening your online reach and exposure. Basic sponsorship - $750/monthPremium White paper sponsorship provides the maximum recognition on Ogj.com through search prioritization, logo placement, and includes your company information (email address and website links) - $1,250/month

“ News, articles, and updates. Technical papers I found useful.” Engineering/Technical/Geoscience Source: Signet Readership Study - July 2012

DIGItal MaRKetInG optIons

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vIDeo & MobIle

cUstoM vIDeo cHannelThe Custom Video Channel extends the reach of video you have created (or we custom produce) with an exclusive landing page on our relevant website providing exposure to your target audience. Included banner advertising on the landing page provides a branding opportunity for your company and/or products. A targeted email and email promotions to our audience drive viewers to your content. Direct links to your site from the Channel page provides a boost to your site’s search ranking which will drive incremental traffic.

vIDeo wHIte papeRAlso known as Video Case Studies, Video White Papers offer the ability to establish your company as a thought leader by educating industry professionals on solutions to their most challenging problems. These 5-12 minute, professionally produced videos are shot at your location of choice by our experienced video team. The final video may be hosted on our website with an optional registration form allowing you to align your brand with trusted content, generate high quality leads, and drive traffic to your website.

lIve vIDeocastLive Videocasts are exclusive full-scale custom video productions often produced at conferences and exhibitions featuring in-depth information from a subject matter expert, which can be your corporate expert or panel or otherwise. This live, one-hour, broadcast helps you establish yourself as a thought leader to an audience of thousands of industry professionals worldwide while generating highly qualified leads.

MobIle applIcatIonsOgj’s iPad app pushes the latest and most pertinent news to mobile devices of industry professionals worldwide. Hand picked by our editorial team, the content is selected to serve the immediate informational needs of our audience with convenient, timesaving, and business-critical information. Limited ad positions within the apps means an extremely high share of voice for marketers looking to reach a deeply engaged, highly targeted audience.

1 9www.oGJ.coM

contacts

pennwell petRoleUM GRoUp HeaDQUaRteRs1455 West Loop SouthSuite 400Houston, Tx 77027 USATel +1.713.621.9720fax +1.713.963.6228

Paul Westervelt Vice-President and group Publishing Director +1.713.499.6305 [email protected]

Jim Klingele [email protected]

noRtH aMeRIcan salesMike [email protected]

Mark Gates +1.713.963.6237 [email protected]

Stan Terry +1.713.963.6208 [email protected]

Marlene [email protected]

MaRKetplace classIfIeD aD salesGrace [email protected]

cUstoM pUblIsHInGRoy [email protected]

InteRnatIonal sales aUstRalIa/new ZealanDMichael TwissUnit 15, 3 Benjamin WayWA 6178Tel +61.8.9529.4466fax [email protected]

cHIna, sInGapoRe, KoRea, soUtHeast asIa Michael Yee 19 Tanglin Road #05-20 Tanglin Shopping Center Republic of Singapore 247909 Tel +65.9616.8080 fax +65.6734.0655 [email protected]

fRance, belGIUM, spaIn, poRtUGal, soUtHeRn swItZeRlanD, Monaco, noRtH afRIca Daniel Bernard 8 allée des Hérons 78400 Chatou, france Tel & fax +33 (0) 1.30.71.11.19 [email protected]

GeRMany, aUstRIa, eURasIa, noRtHeRn swItZeRlanD, easteRn eURope, RUssIa, baltIc Andreas and Wilhelm Sicking Sicking Industrial Marketing Kurt-Schumacher - Str. 16 59872 freienohl, germany Tel +49 (0) 290.333.8570 fax +49 (0) 290.333.8582 [email protected]

Japan Masaki Mori e.x. press Co., Ltd. Aihara Bldg., 2-13-1 Hirakawa-cho Chiyoda-ku Tokyo 102-0093, japan Tel +81.3.3556.1575 fax +81.3.3556.1576 [email protected]

Italy Ferruccio Silvera Filippo Silvera Viale Monza 24, 20127 Milano, Italy Tel +39.02.28.46716 fax +39.02.28.93849 Mobile +39.335.64.43984 [email protected]

west afRIca Dele Olaoye flat 8, 3rd floor Oluwatobi House Ikeja Lagos, Nigeria Tel +234.805.687.2630 Tel +234.802.223.2864 [email protected]

soUtH aMeRIca Daniella Britto grupo Expetro / Smartpetro Avenida Erasmo Braga 227 - 110 andar Rio de janeiro Rj 20024-900 Brazil Tel +55.21.2533.5703 fax +55.21.2533.4593 [email protected] www.pennwell.com.br

UnIteD KInGDoM, scanDInavIa, tHe netHeRlanDs Roger Kingswell P.O. Box 437 Maidstone, Kent ME14 4RB United Kingdom Tel +44 (0) 1622.721222 fax +44 (0) 1622.721333 [email protected]

event salesJane Bailey Tel +44.1992.656.651 [email protected]

Peter Cantu Tel +1.713.963.6213 [email protected]

Desiree Reyes Tel +1.713.963.6283 [email protected]

Sara Lowery NgTel [email protected]

eDitorialIn HoUston Bob Tippee [email protected]

Alan [email protected]

Warren True [email protected]

Steven Poruban [email protected]

Christopher E. Smith [email protected]

Paula Dittrick [email protected]

Sam Fletcher [email protected]

Leena Koottungal [email protected]

Conglin Xu [email protected]

In wasHInGton Nick Snow [email protected]

In tUlsa Laura Bell [email protected]

Donna Barnett [email protected]

ogj 2013 media kit.pdf

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