IBM Institute for Business Value

New ecosystems - How to make bright ideas scalable

@IBMGE | ibmsmartcamp.com | ibm.com/is/startup

Angela Bates@angelajbates

IBM Institute for Business Value

Understanding the dynamics of your ecosystem is

essential to all businesses

Is your bright idea fit to scale?

IBM Institute for Business Value

So what is an ecosystem?and why now?

IBM Institute for Business Value

Technology is enabling ecosystems to thrive

Social, Mobile, Analytics and Cloud technology creating an

environment that is:

• Connected and open• Simple and intelligent• Fast and scalable

IBM Institute for Business Value

Consumer technology experiences are increasing expectations and empowerment

Source: 2011 IBM Digital Transformation Study, IBV Analysis

Consumers have an insatiable desire for

sophistication in all areas of life

Organisations pressured to provide something beyond what they do today

IBM Institute for Business Value

Ecosystems are a type of economic network

ec•o•sys•tem /ˈekōˌsistəm, ˈēkō- / NounOrigin: 1935A community of organisms together with their physical environment, viewed as a system of interacting and interdependent relationships

Complex web of interdependent enterprises and relationships orchestrated to create and deliver business value

IBM Institute for Business Value

What types of organisations embrace startups?

IBM Institute for Business Value

Pacesetters are Crowdsourcing the Future

2 x as likely to engage citizen developers for training

2 x as likely to use academia to help develop products

1.7 x as likely to use start-ups for help with project execution

IBM Institute for Business Value

So, what does this mean for startupsand pacesetters?

IBM Institute for Business Value

The best bright ideas deliver mutual value in the ecosystem

• Identify opportunities– Look for the gaps and be

prepared to pivot

• Develop your competencies– Be honest, brave and become

essential

• Formalise synergies– How can you connect with new

partners?– Get close to the ecosystem

orchestrator

IBM Institute for Business Value

Investing in startups IBM Global Entrepreneur

Helping startups flourishproviding the support and resources they need to build enterprise solutions and scale their business

IBM Institute for Business Value

No single organisation can hope to do everything alone

IBM Institute for Business Value

Look toward new ecosystemsto help your bright ideas scale beyond your imagination

IBM Institute for Business Value

http://ibm.biz/CloudStartup

Angela Bates@angelajbates