oembed wordcamp 2009 montreal
DESCRIPTION
Presentation of the NFB oEmbed plugin for wordpress and why oEmbed is important for content bloggers.TRANSCRIPT
An Easier Way to Embed Video in Your
Blogor how oEmbed can help you keep your
sanity by Stephane Jolicoeur and Audrey Savard
ONF-NFB
Who are we?
The NFB
NFB.ca : film streaming
http://www.nfb.ca/film/runaway_teaser_3/
The Problem
the insanity of embedding
content
you have a design to keep
deformed webpage or blog post because of an embedded film, picture or link is not acceptable
Let’s face it, embed code is strange!
CASE in POINT : EMBED CODE
<embed src="http://media1.nfb.ca/medias/flash/ONFflvplayer-gama.swf" width="516" height="337" allowfullscreen="true" allowscriptaccess="always" autostart="false" autoplay="false" flashvars="mID=IDOBJ3521&bufferTime=10&width=516&height=337&image=http://media1.nfb.ca/medias/nfb_tube/thumbs_large/2009/70ans-tvbig.jpg&autostart=false&autoplay=false&showWarningMessages=false&streamNotFoundDelay=15&lang=en&getPlaylistOnEnd=true&playlist_id=REL3521&embeddedMode=true"></embed>
Error prone
The result :
• ugly embed code in your blog posts when you edit posts.
• changes are error prone for HTML novices.
• the HTML code can be parsed by the wp tag filters and be crippled or not even shown!
One needs to do a lot of leg work - get the title, author, etc when one wants to quote properly.
There is a solution
the ideal would be :
http://www.nfb.ca/film/strange_invaders/
Let the machines do the hard work
• it was created by pownce -- it's magic, almost...
• it is an exchange format for media, links and more...
less hacking gives you more time to
create content
•help your seo with easy linking to the original site
•prevent typos when quoting the source
IT IS ...
oEmbed
an oEmbed link
http://www.nfb.ca/film/strange_invaders/
And because we maintain many blogs ... we cooked up a plugin.
Your embeding on oEmbed
• copy the url of the content page : http://www.nfb.ca/film/runaway_teaser_3/
• paste it in your blog post
• et voilà! -- after you’ve installed our plugin, of course ...
No more embed madness
Make this easy :
What is oEmbed
• it’s an exchange format ( meaning machines do the hard work )
• with providers and consumers
• made for media, links or rich content.
• Magical when implemented fully : discovery aspect
An automated exchange between :
• Providers :• a streaming site (ie : nfb.ca )• photo site (ie flickr.com)• ...
and• Consumers :
• a blog site• a mashup • ...
What do the machines speak ?
JSON
or
XML
What is exchanged ?
• Author information
• provider information
• thumbnail link
• content type
• dimension information
• html code to do the embedding
What is this “discovery”
• information is in the headers
• no prior knowledge required
Discovery links :
<head> (...)
<link rel="alternate" type="application/json+oembed" href="http://www.nfb.ca/remote/services/oembed/?url=http%3A//www.nfb.ca/film/runaway_teaser_3/&format=json" title="Runaway (Teaser 3) " />
<link rel="alternate" type="text/xml+oembed" href="http://www.nfb.ca/remote/services/oembed/?url=http%3A//www.nfb.ca/film/runaway_teaser_3/&format=xml" title="Runaway (Teaser 3) " />
(...) </head>
what the machine sees : (JSON ){"provider_url": "http:\/\/www.nfb.ca\/", "title": "Runaway (Teaser 3) ", "url": "http:\/\/www.nfb.ca\/film\/runaway_teaser_3\/", "html": "<object type=\"application\/x-shockwave-flash\" classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" id=\"ONFflvplayer-gama\" height=\"337\" width=\"518\"><param name=movie value=\"http:\/\/media1.nfb.ca\/medias\/flash\/ONFflvplayer-gama.swf\"><param name=quality value=high><param name=allowfullscreen value=\"true\"><param name=allowscriptaccess value=\"always\"><param name=autostart value=\"false\"><param name=flashvars value=\"mID=IDOBJ5811&image=http:\/\/media1.nfb.ca\/medias\/nfb_tube\/thumbs_large\/2009\/Runaway_TeaserAV5_BIG.jpg&width=516&height=337&autostart=false&showWarningMessages=false&streamNotFoundDelay=15&lang=en&getPlaylistOnEnd=true&embeddedMode=true\"><embed src=\"http:\/\/media1.nfb.ca\/medias\/flash\/ONFflvplayer-gama.swf\" height=\"337\" width=\"518\" allowscriptaccess=\"always\" allowfullscreen=\"true\" autostart=\"false\" flashvars=\"mID=IDOBJ5811&image=http:\/\/media1.nfb.ca\/medias\/nfb_tube\/thumbs_large\/2009\/Runaway_TeaserAV5_BIG.jpg&width=516&height=337&autostart=false&showWarningMessages=false&streamNotFoundDelay=15&lang=en&getPlaylistOnEnd=true&embeddedMode=true\" name=\"ONFflvplayer-gama\"><\/embed><\/object>", "author_name": "Cordell Barker", "height": 337, "width": 518, "version": "1.0", "thumbnail_width": 204, "provider_name": "National Film Board of Canada \/ Office Nationale du Film du Canada", "thumbnail_url": "http:\/\/media1.nfb.ca\/medias\/nfb_tube\/thumbs_small\/2009\/Runaway_TeaserAV5_small.jpg", "type": "video", "thumbnail_height": 115}
Who uses it?
Some Providers
Some consumers
• the NFB (http://www.nfb.ca/)
• Buckybase (http://buckybase.appspot.com/)
• 280 Slides (http://280slides.com/)
• Dumble (http://oohembed.com/dumble/)
• YOU !
What can it do for blogging
• makes your life easier
• clean posts - no ugly html lurking into your pristine text
• better SEO
What you need to know about our plugin
• it's beta ... but in production
• partial support for the fullspecs
live demo
Where to get it
• http://wordpress.org/extend/plugins/nfb-video-plugin/
• https://launchpad.net/oembed-wp
The end
• we're open for suggestions for the next release
Ressources
• oEmbed google group : http://groups.google.com/group/oembed
• oEmbed site : http://www.oembed.com/
• Tutorial : http://www.webmonkey.com/tutorial/Get_Started_With_OEmbed
Contact info
• Stephane Jolicoeur : @sjolicoeur | [email protected]
• Audrey Savard : @arvanhalleorg | [email protected]
• @thenfb | @onf
Any WordPress theme builders ?
We are looking for wordpress themes
gurus wanting some freelance work.
