October 3-6, 2013The Barker Hangar Santa Monica, California

Photo courtesy of Kenneth Cobonpue.

WestEdge: WHERE DESIGN INTERSECTS MODERN LIFESTYLE

The premium West Coast design fair and interactive experience showcasing the best in contemporary design

brands/

products across multiple categories

Adding to the experience, WestEdge offers a robust and varied programming slate featuring design seminars with

industry icons and culinary demonstrations from celebrated chefs

Distinctive exhibitions and significant programming will cater to both the architecture/ design community as well as

the affluent, design savvy consumer audiences in an environment designed to engage and inspire

EVENT DATES

Thursday, October 3rd – Sunday, October 6th, 2013

THE VENUE

The Barker Hangar

Santa Monica, California

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OVERVIEW

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Photo courtesy of Phase Design

EXHIBITS

Exhibits from over 150 premium design brands, including special exhibitions featuring West Coast Design,

kitchen & bath and the latest outdoor fabrics

PROGRAMMING: DESIGN & CULINARY

Robust, interactive daily programming and varied demonstrations for both design trade and consumer audiences

integrating renowned design celebrities and culinary icons. Industry support from ASID, AIA, IIDA, SDSA, ASLA

and others.

SPECIAL EVENTS

Various special events and VIP hospitality including Opening Night Party benefiting Heal the Bay (taking place

Thursday, October 3rd)

Involvement of and engagement with the leading California design schools and design students

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HIGHLIGHTS

Photo courtesy of Khouri Guzman Bunce Ltd.

PROJECTED ATTENDANCE

20,000

DESIGN TRADE – INDUSTRY PROFESSIONALS

Influential architects Interior designers and decorators Landscape architects and designers Restaurant owners and chefs Set decorators and designers from Hollywood studios and the broader entertainment industry Contractors and builders Real estate developers Buyers and visual merchandisers from premium retail boutiques and department stores Design center showroom principals Gallery owners Professors, alumnus and students from prominent design schools Publicists and stylists

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AUDIENCE PROFILE

CONSUMER AUDIENCE

Design-savvy consumers and influencersAffluent homeownersWestEdge Media Partner subscribers and readershipClients of WestEdge Exhibitors, Partners and Media RelationshipsPatrons of targeted Strategic Alliances including municipal and industry organizationsCollectors of art and design

MEDIA

Traditional/ MassDesign and ShelterLifestyleCulinaryDesign and Style Bloggers

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AUDIENCE PROFILE (continued)

STRATEGY Comprehensive, impactful and extensive multimedia campaign Maximization of various WestEdge Media and Marketing

Partnerships. Media partners include:

Architectural Digest, Angeleno, California Home + Design, Coastal Living, Dering Hall, Design Milk, Form, Editor at Large, Lonny, Modenus, Metropolis Magazine, Ocean Home Magazine, Surface, The Architect’s Newspaper and The Retail Observer

Enhanced relationships with various Strategic Alliances and Industry

Associations Bulk of campaign to begin in June and July 2013

MULTIMEDIA CHANNELS Print Digital including Social Media Direct Mail Out of Home Radio (KCRW)

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MARKETING & ADVERTISING CAMPAIGN

Premier Southern California event venue 97,000 square feet of interior and exterior space The Hangar (interior) space includes 43’ ceiling height and polished concrete floors

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THE VENUE: THE BARKER HANGAR

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THE VENUE: THE BARKER HANGAR (continued)

Photo courtesy of The Barker Hangar

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FLOOR PLAN

EXHIBIT SPACE PRICING

Exhibit space rates are $42 per square foot, available in the following configurations:

In-line and Corner Spaces: 10’ x 12’ | 10’ x 16’ | 10’ x 20’ | 10’ x 24’ | 10’ x 28’

Endcap and Island Configurations (availability of island configurations is very limited): 16’ x 20’ | 20’ x 20’ | 20’ x 24’ | 20’ x 28’ | 20’ x 32’

Larger configurations may be available if required.

Exhibit space includes 12’ high walls (10’ high on the perimeter) which may be painted and nailed (and/or) screwed into, lighting truss from which rented lighting may be affixed, and a polished concrete floor (or carpet, depending on the location within the fair).

The Barker Hangar is a non-union venue, therefore exhibitors may facilitate their own installations without the need for union labor. In addition, drayage is provided to each exhibitor at no additional cost.

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Photo courtesy of Nolen Nui.

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EXHIBITORS

Manufacturers, retail distributors, agents, multi-line showrooms and service providers including architecture & design firms

International, national and California-based brands encompassing interior and exterior furnishings, fabrics, lighting, kitchen & bath, flooring, stone & tile, fine rug & carpeting, electronics/ technology

Alexander Purcell Rodrigues Andrea Claire Studio Apparatus Studio Bagues Paris BDDW Bertazonni Big Ass Fans Bosch Brenda Houston Design Bronzes de France Coyote Outdoor Living Crossville Dubois USA Egg Collective Environment Exquisite Surfaces Fort Street Studio

Patina Old World Flooring Phase Purcell Murray Pyrolave Rohl Royal Botania SieMatic Stokke Sun Valley Bronze Thermador Tibetano Top Brewer Toscoquattro U-Line Valcucine Wilcox Zia Priven

Gaggenau Gessi USA Green River Stone Haiku Holly Hunt Irinox J. Rusten Furniture Studio JEE-O John Houshmand La Cornue USA Lamberti Decor Lawson Fenning Lefroy Brooks USA Moore & Giles Naula Nolen Niu New England Collection

For complete list, visit westedgedesignfair.com

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PROGRAMMING & SPECIAL EVENTS

DESIGN TRADE PROGRAMMING & SPECIAL EVENTS

Keynote Presentation Various Trade Seminars & Panel Discussions Continuing Education Units Culinary Demonstrations, Tastings & Pairings Student Design Initiatives Book signings Media (Press) Preview BlogTourLA Welcome & “TweetUp” Event LEGO Experience & Charitable Auction Industry Association Networking Events Opening Night Party benefitting Heal the Bay

Thursday, October 3rd

2pm – 10pm

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PROGRAMMING & SPECIAL EVENTS (continued)

DESIGN TRADE & CONSUMER PROGRAMMING plus

SPECIAL EVENTS

Various Design Seminars & Panel Discussions Designer Dialogues Designer Consultations by Greystone Show House Curated Tours of WestEdge Culinary Demonstrations & Tastings Book Signings Various VIP Lounge Events & Cocktail Receptions Design School Alumni Happy Hour & Networking Distinct Culinary Event – “Pop Up” Restaurant

Friday, October 4th

12pm – 8pm

Photo courtesy of BDDW

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PROGRAMMING & SPECIAL EVENTS (continued)

CONSUMER PROGRAMMING & SPECIAL EVENTS

Design Seminars & Panel Discussions Designer Consultations Curated Tours Culinary Demonstrations & Tastings Book Signings Various VIP Lounge Events & Cocktail Receptions Mixology Workshops & Demonstrations

Saturday, October 5th - Sunday, October 6th

12pm – 7pm

Photo courtesy of Fort Street Studio.

CONTACTS

Fair Producers Megan Reilly and Troy Hanson bring 25 years of collective experience managing and producing some of the most important residential and commercial events in the country including the International Contemporary Furniture Fair (ICFF), NeoCon, NeoCon West and the Architectural Digest Home Design Show. Their tenure includes the development of successful show initiatives, themed pavilions and extensive partnerships with trade and media associations.

MEGAN REILLY

Co-Founder & Vice President, Marketing

t. 917.822.0350

megan@westedgedesignfair.com

TROY HANSON

Co-Founder & Vice President, Sales

t. 917.297.3299

troy@westedgedesignfair.com

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