october 2011 prssa newsletter

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PSU PRSSA's October 2011 newsletter. Brought to you by the Communications Committee!


  • October 2011 Issue


    Whats Inside?Contact Information:


    #CommComm Blog:http://psuprssa.wordpress.com/

    Twitter:: @PennStatePRSSA

    Facebook: The Penn State Chapter of PRSSA

    Benefits of Being a PRSSA Member... 2

    First General Meeting Summary...2-3

    How to Get Involved in PR as a Freshman....3

    What is PR?...4

    Different Fields of PR...4-5

    Incorporating PR into Your Daily Life...5

    Interesting PR Blogs...6

    Beneficial Non-Comm Class for PR Students...6-7

    Professor Spotlight...7

    Alumni Spotlight...8

    PR Professional Profile...8-9

    EMI Music Internship...9

    PRSSA Executive Board Spotlight...10

    National Conference 2011...10-11

    Social Media Workshop...11

    Homecoming: PR Makes it Possible...12

    Interviewing Tips...13

  • Benefits of Being a PRSSA Memberby Brittany Walsh

    The Public Relations Society of America is the worlds largest public relations professional organization. Penn States PRSSA chapter was established in 1997 to help students, no matter what major, to expand experience and knowledge in the public relations and communications field.

    Being a part of such a renowned and recognizable organization like PRSSA can have many benefits for students. Allison Lilly (senior- public relations), National Liaison of PRSSA this year said, PRSSA is nationally affiliated and brings better opportunities on a national level. Lilly went on to say that PRSSA is great for all the networking opportunities he or she may receive.

    Being an active member, you get so many opportu-nities to know different people and industries that you can network with, Lilly said. She proudly went on to say that Penn States PRSSA chapter is ranked the top largest chapters and is very highly regarded.

    Another very important benefit that PRSSA pro-vides is the scholarship and awards that students may receive. Although Allison Lilly never received a scholarship, she did though talk about her rewarding and professional opportunities she has had being a PRSSA member so far.

    Lilly last summer attended the PRSSA national con-ference and was in charge of organizing community service, where all chapters collected ink cartridges and old cell phones. She also had the opportunity to lead the CW network campaign, by promoting the CW networks Vampire Diaries. It was a very reward-ing experience, Lilly said.

    Aside from the internship opportunities, Lilly stressed how important PRSSA is for teaching and learning about the importance of ethics. PRSSA allows mem-bers to learn about ethics and how to act in the pub-lic relation world, she states. Having such knowledge is essential to expand your skills in any communica

    How to Get Involved in PR as a Freshman by Jacqueline Till

    The decisions in college unravel continuously: once you seem to make one decision you barely have time to congratulate yourself before an-other one is presented.

    For freshmen in PRSSA, you probably already decided to pursue PR as your major- but now what? PRSSA and Penn State offer various ways to not only learn more about public relations, but also gain experience in the industry. Through PRSSA, you can attend the workshops upperclassmen offer- ranging from sessions about social media to software. Or, by just at-tending your committees meetings, you can learn from your peers and participate in your committees respective duties.

    The Communications department at Penn State is also prepared to assist you. By going to Carn-egie and setting up a meeting with the faculty, they can help you begin your search for intern-ships. Although you can look at the internship site online, its a great idea to meet in person to discuss what type of internship appeals to you. Even if youre not ready to get an internship, learn to prepare a resume just in case an unex-pected opportunity inspires you to apply for an internship. Consequently, these meetings and opportunities can help you choose which area of PR you want to find a career in. Even if youre unaware of your options, you can always meet with an advisor or professor to help reveal your options.

    You can also stay connected in the PR world through Facebook and Twitter. Capitalize your social media experiences by following PR related twitter accounts just by searching PR in the search box. As long as youre passionate, enthusiastic, and proactive about public rela-tions, you can find ways to expand your knowl-edge and involvement all around you- even as a freshman!

    2 3

    Krakoff Speaks about Crisis Management at General Meetingby Catherine Valdez

    Penn States chapter of PRSSA held their second general meeting of the school year October 4th at West halls commons.

    The meeting started with simple house clean-ing, from future workshop topics to collecting dues, and ended with a very insightful presen-tation on crisis management by Jeff Krakoff, a PRSA member and the director of brand marketing practice at Burson-Marsteller, a world-renowned PR firm.

    Krakoffs career is composed of 25 years in Public Relations and marketing communica-tion field, 14 of those years he spent running his own PR firm. He was inducted into the PRSA Renaissance Hall of Fame earlier this year.

    Krakoffs presentation detailed the inner workings of what a crisis is, and how to pre-pare and react to them gave the audience a crisp image of whats in store for the ones that plan to be future crisis management consul-tants. Krakoffs presentation ended on the importance of communicating facts openly during a crisis.

    If you create this [information] vacuum,

    Check out the NEW PSU PRSSA website!http://pennstateprssa.weebly.com/

    tion or public relations field.

    Whether it is an internship, award, or scholar-ship, PRSSA has many benefits of being an active member. So many connections through the networking world in PRSSA will give any student an opportunity to increase the proper knowledge and skill for either the communi-cation or public relation field of study.

    somethings going to fill it; whether its media or rumors. Krakoff said when speaking about com-panies that ignorantly shut out the public during a crisis.

    Though crisis management is an essential part of Public Relations, it has its downsides, said Krakoff. On top of emotionally draining long hours, he ex-plained that no matter how many years you study crisis management; experience is the best teacher when it comes to the field.

    He went on to say that getting good grades is not enough anymore. Students that aspire to be work in Public Relations should start thinking about what area they are most interested in, whether it be crisis management or nonprofit. He empha-sized the importance of not only having intern-ships, also having diversity within them such as interning at agency firms and in-house corpora-tions alike.

    After the PRSSAs second general meeting and lec-ture by Jeff Krakoff, the members of PRSSA were left with a clearer perception on one of the most important parts of Public Relations.

  • 4 5

    What is Public Relations? by Vireta Arthur

    When you were a child and turned on the television and a woman interrupted your daily cartoons with a press release, did you automatically think of the term public relations? Im willing to bet that most of you just turned the channel. A few, however, got their first peak of an intended career path.

    The term public relations refers to an organization, company or individual who works to promote goodwill and positive publicity between a company and the general public. A person who works in this field is called a Public Relations Specialist. Public Relations Specialists keep the public informed on behalf of their client.

    Public Relations Specialist use communication as a tool when representing a client. Specialists write speeches, use social media sites, speak to the press and respond to questions. A specialist must also be able to communicate clearly in person and over the phone.In order to know how to best reach the public, a person working in the field of public relations must know current news as well as pop culture. This will help a public relations specialist know how to best present information to the general public in a positive way.

    A Public Relation Specialist also has to deal with unforeseen challenges and crisis. Knowing how to deal with these crises and presenting them to the public in a way that reflects positively on a com-pany is essential to anyone working in the field of public relations.

    Though there is a general definition of public relations, it can mean a lot of different things to a lot of different people. For someone who has never heard of the term public relations it can be just that, a word. However for someone who has worked in the field of public relations it can take on a different meaning. So take a second to think about what PR really means to you!

    Fields of PRby Ed Wons

    A career in public relations gives a unique opportunity to combine your work life with something that you love. If your interests include anything from fashion to sports, here are a few areas of public rela-tions that you can get into to.

    Sports: Were you the kind of kid that loved sports, and still do today? Working in sports public relations lets you make a career out of your biggest interest. Employers can be professional teams or even uni-versities. Job responsibilities include writing press releases, generating public interest and communi-cating with the media.

    Fashion: Are you constantly looking for the latest fashion trends? Consider a career in the world of fashion public relations. While there are perks to the job, it takes a lot of hard work and doesnt always include the glitz and