OCS Communication planning

Ewen Le Borgne, Angeline Nekesa

OCS Steering Committee Meeting, ILRI Nairobi/Addis

31 March 2015

What is OCS comms about?In this presentation…

Actors and audiences

Comms objectives

Possible activities around these objectives

…For each of these… Decisions + key questions

More (full plan) available here

What is the challenge?

Get buy-in!

Manage expectations

Make OCS ‘One Collective Success’

Our actors and audiences

Actors and audiences

All ILRI staff

Actors and audiences

ILRI top management…

…And Board members

Actors and audiences

Team leaders

ILRI

KBU Process Owners

Isaac Kihara

Robert Nzioka

Chebor Symon Robert Nzioka

Ashuma Benjamin Robert Nzioka

Chebor Symon Robert Nzioka

Anthony Wamai Robert Nzioka

Actors and audiences

OCS process owners… and key business users

Actors and audiences

Steering committee members

From: Wanga, Lina (ILRI) On Behalf Of Wright, Iain (ILRI)Sent: 18 February, 2015 09:08To: Wright, Iain (ILRI); LeBorgne, Ewen (ILRI); Van Weerdenburg, Martin (ILRI); Nzioka, Robert (ILRI); Chale, Patricia (ILRI); Tarawali, Shirley (ILRI); O'Nolan, Paul (ILRI-ICRAF); Djikeng, Appolinaire (ILRI); Moyo, Siboniso (ILRI); Staal, Steve (ILRI); Ballantyne, Peter (ILRI); Amare, Gail (ILRI); Getugi, Peter (ILRI); Poole, Jane (ILRI - ICRAF); Mutua, Anita (ILRI); Kihara, Isaac (ILRI)

OCS communication objectives (in line with the actors/audiences)

Communication objectives

Branding and presence

Communication objectives

Attract attention and interest

Communication objectives

Inform – regularly!

Communication objectives

Engage and co-create a better OCS

Communication objectives

Share and learn (a.o. with the steering committee)

Communication objectives

Communication objectives

0. Branding and presence

1. Attract attention and interest

2. Inform regularly

3. Engage and co-create

4. Share and learn

Possible activities:

- What we’ve done- What we should do- What we could do

Comms activities: Branding and presence (1)

OCS wiki

Comms activities: Branding and presence (2)

AskILRIOCS@cgiar.org

Comms activities: Branding and presence (2)

Freebies?

T-shirts?

USB sticks?

Caps?

Mouse mats?

Stickers?

Coffee mugs?

Comms activities: Attract attention and interest (1)

OCS presentation to process owners and key

business users…

…and to all staff! (Townhall + special meeting by

Isaac)

Comms activities: Attract attention and interest (2)

Standard brochure?

Comms activities: Attract attention and interest (3)

Standard

poster?

Comms activities: Attract attention and interest (4)

ILRI announcements?

Comms activities: Attract attention and interest (5)

What else…

• Video interview of Jimmy? Board members?

(about OCS)

• Change email signature of key OCS staff?

Comms activities: Inform everyone, regularly (1)

Regular updates at FMCs and coffee mornings?

Comms activities: Inform everyone, regularly (2)

Updates in the week ahead email

Comms activities: Inform everyone, regularly (3)

Updates on ILRI announcements, digital signage etc.

Comms activities: Engage and co-create (1)

AskILRIOCS@cgiar.org

Comms activities: Engage and co-create (2)

- Use comms specialists in each team/theme to

relay OCS information?

Comms activities: Engage and co-create (3)

Updates and feedback at I(R)MC meetings?

It could be useful to make them engaging :)

Comms activities: Engage and co-create (4)

Interviews of staff using OCS

Comms activities: Engage and co-create (5)

Host an ‘OCS open day’?

Comms activities: Share and learn (1)

Engage with KBUs and process owners, collect their

insights, feed the FAQ page

Comms activities: Share and learn (2)

Training sessions: recording feedback and

improvements

Comms activities: Share and learn (3): Steering Committee

Meet every two weeks

Share regular updates (Yammer / email)

Flag issues asap

Immediate next steps

• Get message from Jimmy out about this

• Organise either special meeting or ‘FMC’ on OCS and what it means

• Share blog post + series of blog posts

• Get regular updates on the ‘Week ahead at ILRI’

• Organize standard OCS products (poster, brochure etc.)

• Start interviewing process owners

• Plan OCS activities for IPM also

Any other question or point?

What’s missing (beyond the regions?)

What is inadequate?

What can we improve?

Who can help?

More information…

• OCS ILRI wiki: http://ilri-ocs.wikispaces.com/

• Comms plan:

https://docs.google.com/document/d/1qXGGHsXPSKEfcAnrC

0WEUxMqMZmbuWpMgSy7oe6locw/edit#

• OCS Yammer group: https://www.yammer.com/cgiar.org/#/threads/inGroup?type=in_group&feedId=4612501

• OCS (CGIAR) website: http://ocs.cgxchange.org/

The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given to ILRI.

better lives through livestock

ilri.org