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  • OXFORD BROOKES UNIVERSITY

    Skills and Learning Statement

    for

    Topic 20: PLUS Expressways Berhads Corporate Social

    Responsibility Policies, including Business Ethics and

    their Impact on Business Practice and Key Stakeholders

    (1,971 Words)

    Being a Research and Analysis Project submitted in

    partial fulfillment of the requirements of

    BSc (Hons) in Applied Accounting

    Oxford Brookes University

    By

    Name :

    ACCA Registration Number :

    Submission Date :

  • Contents Page

    SKILLS AND LEARNING STATEMENT

    1. LESSONS LEARNED FROM MEETINGS WITH PROJECT MENTOR 1

    2. EXTENT TO WHICH RESEARCH QUESTIONS HAVE BEEN ANSWERED 3

    3. DEMONSTRATION OF INTERPERSONAL AND COMMUNICATION SKILLS

    DURING PROJECT WORK 4

    4. BENEFITS OF UNDERTAKING THE RAP IN ACCOUNTANCY STUDIES

    AND/OR CURRENT EMPLOYMENT ROLE 6

    PRESENTATION SLIDES

    OVERVIEW OF PRESENTATION 7

    MICROSOFT POWER POINT SLIDES 9

  • OXFORD BROOKES UNIVERSITY SKILLS AND LEARNING STATEMENT

    PLUS EXPRESSWAYS BERHAD JULIANA HENG HUIJING, 1932933

    Pag

    e1

    Skills and Learning Statement

    Question 1: What did you learn from the meeting with your Project Mentor,

    including the presentation that you gave to your Project Mentor?

    There are many learning outcomes from meeting with my project mentor. While most

    have a direct impact on the project, others are more in the development of living

    skills.

    My mentor counsels me in my project; providing me useful feedback on my drafts.

    Helping me to understand the nature of my project, she dispelled my initial fears that

    I had in selecting this CSR-related project. When I found that most of PLUSs local

    competitors including LITRAK was not an equal in scale in adopting CSR, my

    mentor suggested that I choose NEXCO of Japan instead as it was a more

    proportionate company to compare with to do an evaluation. She also supported me

    on my intention to do a consumer satisfaction survey on PLUSs services to obtain

    experience in obtaining primary data.

    My mentor explained to me that a CSR-type project was not merely a descriptive

    task. She impressed upon me on the need to identify both quantitative and qualitative

    aspects. She counseled me to analyse CSR activities from financial data to

    evaluate PLUS as a competitive business entity. Similarly, she requested that I look

    at the qualitative aspects such as branding, reputation and community affinity to

    determine the status of PLUS as a responsible corporate citizen.

    Through her guidance, I have managed to benchmark PLUSs CSR activities with

    Bursas CSR framework and the Global Reporting Initiatives (GRI) to clearly evaluate

    the degree of conformance. Apart from that, I have applied Carrolls CSR Pyramid

    to understand PLUS as a CSR corporation. Similarly, through application of

    Mendolows Matrix, I have identified PLUSs stakeholders and the dynamics of the

    power-interest concept and its correlation and applicability in the real world.

    My mentor meetings served as a sounding board for my ideas and opinions. It has

    added value and have helped me drive my project from one stage to the next. Based

    on my mentors advice, I had to realign my project many times as new perspectives

    are uncovered that will help answer my research questions more poignantly

    particularly that which relates to sustainability and on making recommendations to

    bolster PLUS to become an even better CSR corporate player, both locally and

    globally.

    My initial draft was voluminous. Based on suggestions from my mentor, I whittled

    down the word count to conform to OBUs criterion.

  • OXFORD BROOKES UNIVERSITY SKILLS AND LEARNING STATEMENT

    PLUS EXPRESSWAYS BERHAD JULIANA HENG HUIJING, 1932933

    Pag

    e2

    My mentor also provided me encouragement in the preparation for my presentation

    to her and to my peers. I read articles on public speaking to give me useful pointers.

    By practising in front of a mirror, I managed to develop self confidence and can

    eloquently present my project, without much trepidation. The RAP presentation has

    helped me to improve both my pronunciation and intonation.

    I am now able to use some computer software through doing my RAP. Currently, I

    show some dexterity in the use of Microsoft Word, Powerpoint and Excel which are

    living skills that will stand me in good stead in my working life after my course. My

    well-prepared Powerpoint presentation has been commented upon by my mentor . It

    has also been instrumental in assisting me to put forward my points to my audience. I

    have also learned how to encourage participation amongst members of the audience

    using body language and making eye contact with them.

    The RAP has also made me an active listener. Through meeting with my mentor , I

    have honed my listening skills especially on the points she raised. I jotted down all

    these points in a journal and this has facilitated me in preparing this statement.

    My mentor also taught me how to do the Harvard Referencing System (HRS) for my

    project paper. After some false starts, I am now quite conversant with doing HRS.

    Clear communication is essential to avoid confusion and misunderstanding. As a

    mentee, I had to brush up on my oral communication skills when I speak to my

    mentor so as to ensure every mentor session is productive.

  • OXFORD BROOKES UNIVERSITY SKILLS AND LEARNING STATEMENT

    PLUS EXPRESSWAYS BERHAD JULIANA HENG HUIJING, 1932933

    Pag

    e3

    Question 2: How well do you think that you have answered your research

    question(s)?

    I believe I have framed appropriate research questions on the outset of my RAP.

    Though the research phase has been tedious, I have managed to collect relevant

    data to help answer these research questions.

    I have looked at PLUSs CSR projects and activities and benchmarked them against

    the guidelines of Bursas CSR framework and earmarked areas of the Global

    Reporting Initiatives (GRI). Through gap analysis, I could safely compare and

    evaluate the extent of PLUSs involvement and commitment to CSR. Though PLUS

    seems to have conformed to Bursas CSR framework, there were some areas of the

    GRI that they have yet to do and report upon.

    As for the application of Carrolls CSR Pyramid and Mendelows Matrix, I have found

    both of them useful in helping me to understand PLUS and its CSR initiatives. While

    Carrolls CSR Pyramid helps me to understand PLUS better as a responsible CSR

    corporation, Mendelows matrix has enabled me to identify PLUSs stakeholders.

    Identifying stakeholders through the matrix has allowed me to understand better the

    interplay between power and interests and how stakeholders can impact upon a

    corporation from issue to issue.

    In looking at both PLUS and NEXCO, I have used the comparison method to logically

    deduce their involvement and commitment to CSR and where their CSR activities are

    focused. This has helped me to provide rational answers to the research questions.

    I believe I have touched base with all pertinent issues. Though it may be difficult to

    directly link good business performance to CSR practices which are qualitative in

    nature, it would not be illogical to deduce that PLUS is a good company by looking at

    its key financial indicators. Its increasing revenue and profits, year on year, dividend

    payout performance as well as its share price is testimony of the good standing of

    PLUS as an on-going business entity. This has benefitted its more important

    stakeholders such as its majority shareholders, its employees, the government,

    consumer and the community.

    I have reviewed both PLUS and NEXCOs CSR reports and observed that NEXCOs

    CSR is more trained on environmental issues whereas PLUSs focus is more

    diffused. I have categorised the CSR activities of both companies and compared

    them. After identifying key gaps, I had put forth some recommendations to PLUS to

    expand further on some CSR areas as well as to cover the key areas of GRI that

    they have not reported.

    To sum up, I would like to state here that I have satisfactorily answered my research

    questions.

  • OXFORD BROOKES UNIVERSITY SKILLS AND LEARNING STATEMENT

    PLUS EXPRESSWAYS BERHAD JULIANA HENG HUIJING, 1932933

    Pag

    e4

    Question 3: How have you demonstrated you