objective: understand nursery production and marketing techniques nursery production

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Objective: Understand nursery production and marketing techniques NURSERY PRODUCTION

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Page 1: Objective: Understand nursery production and marketing techniques NURSERY PRODUCTION

Objective: Understand nursery production and marketing techniques

NURSERY PRODUCTION

Page 2: Objective: Understand nursery production and marketing techniques NURSERY PRODUCTION

Types of Plants for Container

Container, PNP, B&B, bareroot

Container, PNP, B&B

Container, PNP

Page 3: Objective: Understand nursery production and marketing techniques NURSERY PRODUCTION

Propagation Sexual (seed) Asexual

Stratification: chilling seeds to simulate winter conditions before germinationEX) Baptisia & daylilly

1. CuttingsSoftwood (herbaceous): leaf, pieces of stem or roots from non-woody plants. Taken late spring-early summer. Hardwood: pieces of stem from woody plants. Taken fall-winter.

Scarification: breaking of the seed coatEX) Redbud & maples

2. Grafting- joining plant parts together to form a union and grow

Scion- top portion of the graft Rootstock- root or bottom portion of the graft

3. Budding- a form of grafting when a bud is used instead of a scion

4. Layering- forcing roots to grow on the stem of the plant while it is still attached to the parent plant

Page 4: Objective: Understand nursery production and marketing techniques NURSERY PRODUCTION

Soil for ContainersPeat Perlite Vermiculite Bark Amendmen

ts

Partially decomposed material mined from swamps

Natural volcanic material that ehlps aerate the soil

Mica mineral matter used to start cuttings

Ground pine or oak bark

Lime: calcium and magnesium increased the pH level of soil making it alkaline or “sweet” correcting the acidity of the soil

Good moisture holding capacity

Good moisture holding capacity

Neutral pH Increases the porosity of a soil

Fertilizer: adds macro and micro nutrients to the soil

Good moisture holding capacity

Wetting agents: increases water retention of the soil

Page 5: Objective: Understand nursery production and marketing techniques NURSERY PRODUCTION

Soil for Planting in the Ground• Use native soil in traditional field planting • Tree and shrub roots need to grow in native soil • A soil test should be used to determine if soil amendments are needed• Soil amendment functions• Increase water and nutrient holding capacity • Improve aeration and water infiltration

• Soil amendment should be mixed with natural soil

Page 6: Objective: Understand nursery production and marketing techniques NURSERY PRODUCTION

Soil for Planting in the GroundOrganic- “fresh” organic material should be first

composted

Inorganic

1. Sphagnum peat- dehydrated remains of acid bog plants, holds moisture and are high in acidity

2. Grass clippings- add nutrients to the soil

3. Saw dust- high carbon to nitrogen ratio, can make nitrogen unavailable to plants

4. Compost- decayed organic matter, good fertilizer and soil conditioner

5. Manure- adds nutrients to the soil, good moisture holding capacity

1. Vermiculite- good moisture holding capacity

2. Perlite- good for aerating the soil

3. Pea gravel- good for heavy clay soil

Page 7: Objective: Understand nursery production and marketing techniques NURSERY PRODUCTION

Planting

• Place one plant in the center of the container• Evenly space plants in the

container if more than one plant is used • Planting depth varies

depending on plant material

• Determine the layout and spacing of trees and shrubs in the fields• Determine the equipment

needs of field grown plants

CONTAINERS FIELD

Page 8: Objective: Understand nursery production and marketing techniques NURSERY PRODUCTION

Water

1. Watering is more important for container grown plants than field grown because roots can go no deeper or spread any wider than container

2. It is best to water in the morning for maximum absorption. However, some may need to be watered more than once a day

3. Should be watered till water runs through the holes in the bottom of the pot

4. A gallon container needs ~1 pint of water at each watering

5. Require more water in dry, hot, windy weather

6. Need more water when actively growing & flowering

7. Do not allow any container plants to dry out

1. Should be watered in the morning for maximum absorption

2. More porous soil needs more water than clayey soil

3. Watering for field production depends on weather

4. Require more water in dry, hot, windy weather

5. Need more water when actively growing & flowering

6. Do not allow any field grown plants to dry out

Container & PNP Field Grown

Page 9: Objective: Understand nursery production and marketing techniques NURSERY PRODUCTION

Fertilizing• A fertilizer schedule should be established for each type of plant grown • Scheduled periodic liquid fertilizing should be established depending on plants, soil, size, etc. • Slow release fertilizers such as Osmocote & Magamp are mixed into the potting media or top dressed on the soil surface • Plants in containers for more than one year require additional fertilizer and should be watered thoroughly after fertilizing (varies on pot size & plant material) • Plants should be observed and fertilization changed as plant foliage shows a need for either more or less fertilizer. Tissue analysis can be done to determine deficiencies.

Page 10: Objective: Understand nursery production and marketing techniques NURSERY PRODUCTION

MARKETING

Page 11: Objective: Understand nursery production and marketing techniques NURSERY PRODUCTION

Marketing Developing a

Marketing Plan

• Complete a market analysis to determine target market• Determine what to sell• Know you competition

Price Your Product

• Materials + Overhead + Labor = SELLING PRICE • Price may vary depending on availability of plant material in your

area

Promotion

• Advertising, Public Relations, Personal Contacts, Communications

Placement

• Providing a place that is convenient to the customer• Shipping, delivery, internet ordering or nursery pick up