oasis bottled water

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Oasis Bottled Drinking Water

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OasisBottled Drinking Water

Introduction

• Why Mineral Water?

• What is Mineral Water?

• Why people drink Bottled Water?

• 100 Billion $ Global Industry

• India – 10th largest bottle water consumer

Mission : To make pure and safe drinking water available to quench the thirst of 1.2 billion people of the country.

Vision : Our vision is to be the dominant player in the branded water business.

Growth Rate

Market Potential

Annual growth : 30% – 35% Market Volume : Rs. 4000 Cr. India – world’s top 10 bottled

water consumer CAGR = 25%

The sales of bottled water grew from $ 189 mil USD in 2003 to USD $ 599 mil in 2008 – A growth rate of of 216%.

Western part of India accounts for 40% of the market.

Market Share

Annual growth : 30% – 35% Mmarket Volume : 4000 Cr. India – world’s top 10 bottled

water consumer CAGR = 25%

The sales of bottled water grew from $ 189 mil USD in 2003 to USD $ 599 mil in 2008 – A growth rate of of 216%.

Western part of India accounts for 40% of the market.

Market and Demand Analysis

Collection Of Secondary

Information

Specification of Objectives

Characterization of Market

• Demand in Past &Present• Price• Consumers• Supply and competitions

Demand Forecasting

Marketing Plan

• Current Market Situation• SWOT Analysis• Marketing Strategy• Action Program

Proposed Cost Structure