oasis bottled water
TRANSCRIPT
Introduction
• Why Mineral Water?
• What is Mineral Water?
• Why people drink Bottled Water?
• 100 Billion $ Global Industry
• India – 10th largest bottle water consumer
Mission : To make pure and safe drinking water available to quench the thirst of 1.2 billion people of the country.
Vision : Our vision is to be the dominant player in the branded water business.
Market Potential
Annual growth : 30% – 35% Market Volume : Rs. 4000 Cr. India – world’s top 10 bottled
water consumer CAGR = 25%
The sales of bottled water grew from $ 189 mil USD in 2003 to USD $ 599 mil in 2008 – A growth rate of of 216%.
Western part of India accounts for 40% of the market.
Market Share
Annual growth : 30% – 35% Mmarket Volume : 4000 Cr. India – world’s top 10 bottled
water consumer CAGR = 25%
The sales of bottled water grew from $ 189 mil USD in 2003 to USD $ 599 mil in 2008 – A growth rate of of 216%.
Western part of India accounts for 40% of the market.
Market and Demand Analysis
Collection Of Secondary
Information
Specification of Objectives
Characterization of Market
• Demand in Past &Present• Price• Consumers• Supply and competitions
Demand Forecasting
Marketing Plan
• Current Market Situation• SWOT Analysis• Marketing Strategy• Action Program