Oakridge school based in Hyderabad, has beome the largest international school in India and the second largest IB school in Asia Pacifi c

Oakridge’s Vision is building Communities of the future.

Students who will imagine, create, invent and progress the human culture.

It aims to be a school that nurtures creativity,Inspires self discovery, new thoughts and ideas in every child.

Oakridge international School

How can a school communicate and build its identity?

How long will it take?

What are the different ways in which you can go about this?

Key Questions

Create brand equity for this international school by designing a line of products for tweens( 8-14 years) that build the school brand.

Open Minds

A line of products that facilitate creativity through a child centric and open ended approach.

Creativity

Creating, Inventing, Expressing, Being unique, Exploring

Through Products?

Building, Personalising, Customising, Combining, Provoking, Poking, New possibilities, Interacting

Insights

The Container----- the Facilitator

My bag refl ects

what i do what i want to dowho i am

I do new things. Every day is not the same for me.

Pick main unit

BackAble WearAble HangAble

Back AbleStage 1Base Board

Hinge

Strap

Port

Pick add-ons

Art KitMusic KitFood Pyramid Tiffi n BoxScience Geometry KitMagic Hat bagPhoto display kit

Fasten add ons and components

Back AbleStage 2Add Ons

internal compartments

add ons

exterior cover

Back AbleStage 3Base Board + Exterior Casing

Back AbleStage 4Colour and Graphics

back-able

Application

add ons

food pyramid box

hang-able

wear-able

magic hatkit

Possibilities level1

Possibilities level2

Possibilities level3

Space and Experience