nyu, stern: nestle powerpoint presentation
DESCRIPTION
Powerpoint presentation on the Nestle Corporation which was executed in May, 2011.TRANSCRIPT
Behind the Scenes: NestléCarola Trinkle • Andrea Restrepo • Christine Lee
Jason Schron • Jesse C. Vaughan
May 2, 2011
Strategic Analysis
SWOT Analysis
Internal Environment
Strengths: Strong reputation, largest global food company, brand equity, historical expertise
Weaknesses: labor condition controversy, coordination and communication problems
External Environment
Opportunities: health conscious consumers, organic markets, new technology
Threats: rising commodity prices, many strong competitors for each brand product, government regulation
General Strategy Product Differentiation Strategy
“Renovation and Innovation” of products and brands. Their portfolio ranges from baby foods, bottled water, coffee, chocolate, drinks, ice cream, and petcare
Mergers and Acquisitions with Peter, Cailler, Kohler Chocolats Suisses S.A and joint ventures with L’Oreal, Coca-Cola, and General Mills
Low Cost Strategy Majority of products are produced in-house
Operational Effectiveness
Nestlé Continuous Excellence (NCE) program addresses increasing efficiency in standard operating procedures, consistency and manufacturing management
Current Strategy
Premiumisation
Promoting premium products like high-end coffee and chocolate brands
Launched a new tea-brewing system called Tpresso
Emerging Markets
45% of sales by 2020, $7 billion over 2 years
Asia, Latin America and Africa
Growing population, rising disposable income
Current Strategy (Cont.)
Health Science & Nutrition
Concerned with health problems, obesity and aging
$500 million over 10 years
Nestlé Institute of Health and Science
Organizational Structure
Organizational Structure
Divisional Structure in senior management
Matrix Structure in levels below senior management
Senior members of Nestlé are of diverse origins and backgrounds
Corporate HQ in Vevey, Switzerland, offices around the world
Organizational Chart
Corporate Culture
Creating and Pursuing Shared Values
Sustainable Agriculture Initiative of Nestlé (SAIN)
Creating Shared Value key performance indicator 2009 2010
Rural Development:
Farmers trained through capacity-building programs 165 500 144 900
Markets covered by SAIN programs 35 45
Direct procurement markets covered by SAIN programs (%) 89 100
Educational and apprenticeship programs: In 2002, 65% of all Nestlé employees worldwide followed an educational program
“The opportunity for growth is not always presented. It is possible to stay in one job for a long period of time” Anonymous, Nestlé supply chain worker
“Creating Shared Value is a fundamental part of Nestlé's way of doing business that focuses on specific areas of the Company's core business activities – namely water, nutrition, and rural development – where value can best be created both for society and shareholders.”
Corporate Culture (cont.)
“To communicate is not only to inform; it is also to listen and to engage in dialogue.”
A requirement of all employees is to be open and willing to learn
Nestlé is willing to enter dialog with diverse stakeholders, not just shareholders (e.g. consumers, employees, suppliers, governments and residence of host countries)
The results of their cultural integration are products better targeted to segmented markets (e.g. Nestlé is largest halal food manufacturer, milo)
TRIVIA
TRIVIA!!!
Which of these chocolate brands does Nestlé own?
Butterfinger
Milky Way
Snicker’s
Reese’s Peanut Butter Cups
All of the above
None of the Above
TRIVIA!!!
Which of these brands does Nestlé NOT own?
Cookie Crisp
Poland Springs
Häagen-Dazs
Cat Chow
Jenny Craig
All of the above
None of the Above