NYC Study Room

Al Gaviria

Exams + Crowded Library = Stress

The Problem

During exam season, the library is overcrowded.

Security is strict with students bringing food and beverages.

No seats are available for group study sessions.

Students run out of options on where to study/ do work in.

Leads to students losing time on studying.

THE IDEA Create a sole outlet to allow students to easily access a source for places to study

in.

INSTAGRAM @NYCStudyRoom

-  will put a picture of what the IG account looks like

This outlet will target students who enjoy studying anywhere

but the library - cafes and coffee shops to be exact, or those who are looking for a

change of studying environment.

@nycstudyroom

Create an Instagram account informing students about different locations to study with added bonus of availabilities of coffee and other beverages, and snacks and other food options

@nycstudyroom

Pictures will show what the locations looks like.

Recommend some menu items to order

Share current offers and deals at coffee shops

Add geotags for people to easily find spots

Requirements

Location must be near Baruch College - downtown + midtown

Wifi and outlets for laptops

Coffee and other menu items

Seating arrangements that are ideal for a study atmosphere

Location

Flatiron

Kips Bay

Union Square

Instagram Posts

@NYCStudyRoom

Results

Results

Results

Plans for the Future

Continue to post new study locations on @nycstudyroom

Develop partnerships with local coffee shops

Possibly expand to other boroughs

Thank you! Questions?