nyc apps at spotify hq: lessons learned from building shindig 1.0
DESCRIPTION
www.shindig.me 1) Design for utility first, social second 2) Listen, be accessible 3) F**k it, ship it (but know details matter) Note: slides 13 & 14 presented by Shindig Co-founder Nick Manning.TRANSCRIPT
Problem
Taste memory: What was the name of that drink?
Solution
Journal drinks in seconds Follow friends & taste influencers
Buy it!
Milestones
• Reach top 125 free Food & Drink apps in US– January
• Graduate Entrepreneurs of NY Accelerator Program– July
• Winner of Google & Microsoft Pitch event– October
• Shipped 15 versions / growth in key metrics– Jan-November
2 2.1 2.20.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
11.60%
29.20%
43.30%
Monthly Active Users (MAU) by Version
Version of Shindig
% o
f MA
U
Design for utility first
Listen, be accessible
973-902-2134
Lessons
– Fun– Team zen– What “recipe” are you working off of? Is it concise?– Core power users– Version stuff early– Sleep on arch decisions– If refactoring is painful, it’s not being done regularly
enough– Read books, learn new tech, switch over if needed
Roadmap
• eCommerce- Impulse booze purchases, yeah!
• Offline use- Surprised how many apps don’t do this (ie. LTE in midtown, wtf)
- Social? Look to Graphs - Reason 1: I don’t trust apps that give blind recommendations
without a reason- Reason 2: Performance based on how much you traverse the graph,
not how much data you have (super fast)- Reason 3: Lets you make friends with cool ppl (like data scientists)- Finally is accessible for small startups- learn: http://www.meetup.com/nycneo4j
“Shindig is completely free, well-designed and just plain awesome.” – Editor’s Choice, 148Apps
Shindig.me@harryraymond @seenickcode