nxray_global presentation sept 2012

Private & Confidential

When You Surf – We Test


Swiss Mobility Solutions is a provider of systems and services for

measuring and monitoring the “Quality” of mobile broadband.

The Company was founded in February 2009

Offices in Switzerland (HQ office), Spain (R&D Center and Operation),

Chile (Operation) and sales offices in Italy, Portugal, Colombia

Today 32 people, whereas 23 in R&D

SMS management have over 23 years of experience in

telecommunications.

NxRay- Your Partner for Mobile Brodband testing


NxRay is a tool for....

QoE Quality

of Experience

QoS Quality

of Service

• Drive testing • Static service monitoring h24 • Evaluation of Network performance • Measure the network in the most important points

• Gran scale distribution • Passive monitoring & Active testing using subscribers’ devices • True subscribers perception of entire network • Measure where your customers are

Customer Satisfaction

NxRay architecture for QoE & QoS

NxClient

NxWire iXRay

NxDroid

NxBerry

NxWeb NxMirror

NxServer


Let’s talk of our

QoE concept


SW application for subscribers’ devices (Smartphones, USB modems)

running in back ground for passive monitoring

SW applications for Smartphone to interactive with the subscribers for

active testing using:

Speed tests (Throughput and Latency network)

Customers Feedback (Major events as drop calls, low throughput, echo

in call)

Utilities for final subscribers (map coverage, events, etc…)

How we design the Quality of Experience?


Help you to better understand your subscribers and to assure customer

satisfaction

Quality of Experience monitoring using real live traffic (no HW costs)

Testing the same services and applications at the same locations of end-

users

Monitoring “thousands” of clients

Cross departments utilization

Passive Monitoring from subscribers – benefits


Wireless operator can have its own SW application for speed tests,

customer feedback and receive the log file results directly in NxServer

Subscribers will run speed tests where they are using own smartphones

Customer feedback helps to know where and which problems the

subscribers have

Interaction with the final subscribers (any passive probes can have this

“feeling”)

Active Testing from subscribers – Benefits


NxClient

NxDroid

NxBerry

NxWeb

NxMirror

NxServer

NxRay for passive QoE

Today available for Android, Black Berry and USB modems

Multi technology support

Supports a wide range of commercial USB Modems and smartphones

Logging of most important network radio trace parameters

Easy and quick installation

Minimum Log file size and deleted after successful upload

Non Intrusive SW application

No privacy issues


NxDroid

IXRay

NxWeb

NxMirror

NxServer

NxRay for active QoE

GUI available for Android and iPhone

Multi technology support

Supports a wide range of commercial devices

Application customized with the same look & fell of wireless operator

Ready for Google Play and Apple Store

Feeling with the end users


Example of NxDroid integration with

wireless operator application

(passive & active)


Check your RADIO coverage

Test your network PERFORMANCE

Tell me your FEEDBACK

Who’s CONSUMING my battery phone?

NxDroid for QoE

With the passive module in BACKGROUND


NxDroid customized for WIND Italy

...... AND with NxDroid Passive in background


IMSI/Hash

MCC, MNC, LAC, Cell ID

Connection Type

Technology (Data Bearer)

RxLev/RSCP

No Service/Retrieve Service

PDP Drop

PDP Fail

PDP fail and drop causes

User DL/UL Throughput (Active & Passive)

Position

Call Events and Statistics

Traffic per process

RAM/CPU consumption

APN

Time in Wi-Fi

Latency

Customer Feedback

NxDroid logged parameters and events


Example of NxClient integration with

wireless operator application

(passive & active)


TI changed NxClient in “TIM Internet Checkup”

Invitation to download

Marketing message

Terms and Conditions


On line Reporting

Administration and Management devices

Powerful Filtering

Export Functionality and Mapping

Troubleshooting

Customer Care Expert cockpit

NxWeb – Powerful Web reporting tool


GSM / EDGE Radio Quality

UMTS Radio Quality

Donwload Application Throughput

Upload Application Throughput

Call Statistics


Map visualization of QoE events from passive monitoring:

Dropped Calls

Failed Calls

PDP Drop

No Service/Retrieved area

.... and from “USER FEEDBACK” module

Different coverage squares and zoom levels


Customize

colours and

thresholds

Select

calculation

method,

averaging dBms

or linear values

Coverage map as perceived by your customers

Filters by timestamp, operator, technology and samples volume

Method calculation, thresholds and colors customizable

Both passive and active heatmaps are supported


Map Stats Module Learn the indication per LAC/BTS/Cells based on the subscribers QoE

Low CQI distribution in this cell


Wireless operators report an thousands of yearly calls to the customer care

department with high amount of mobile broadband complaints and churn related to

the network experience.

According to El Mundo newspaper in Spain, Spanish consumers would save 5,2

billion with a simple wireless services provider change. Fierce competition and

consumer’s awareness on potentially better tariffs represent a challenge to

overcome.

Mobile broadband researches have revealed that 84% percent of mobile broadband

users in the UK have experienced network issues. Further to this, 62% of

participant consumers are ready and willing to pay for a higher quality of

experience.

Your customer is the most important asset


End Users problems

Most common problems

Configuration

Inability to be connected

Low Throughput

Break of Connection/Stability

Most common causes

Network: Radio Layer, Throughput,

IP Layers

Device: Device Type, Firmware,

Configuration

PC/Laptop: Operating System, CPU

& RAM, Anti Virus, Browser


Our Customer Care Expert work flow

Customer Calls Helpdesk

Customer Care goes to NxRay Server Device List and Filters for one IMSI

View List of Data Sessions for that IMSI

Check Customer Care Cockpit for easy to read results

Invite end user to perform a connectivity test or a one button

test

Provide Answer and Solution

to Customer

Send Problem to 2nd Line

Support with all information

helping customer care departments with NxRay


Invite end users to download NxClient from the WEB site

Tigo Colombia uses NxClient also to “help” Customer Care people

Or embed NxClient file as a component of the dashboard installation

NxClient is automatically configured upon first dashboard installation


High 2G technology usage is due to a wrong subscriber setting: Connection

Type is GPRS only, automatically detected by CCE. The “Tech Usage” traffic

lights in red indicate that there is at least 90% of 2G usage

The network may be performing correctly, whereas device/system settings can

negatively affect to the end user…A CEM based strategy requires not being blind

on this!

CCE Example

Use of the unique “one

button” and connectivity

tests to rapidly solve

problems


Static Monitoring

Drive Testing

Our probes for

Quality of Service


NxClient NxDroid

iXRay

NxWeb

NxMirror

NxServer

NxRay for QoS

Today available for Android, iPhone, USB modems and ADSL

modems

Highly cost effective and flexible probes solution

Economical upgrade capabilities

Logging of most important network radio trace parameters

Relies on the NxServer infrastructure with no need of additional HW

or SW components

NxWire


NxClient and NxDroid active testing

Ping, FTP DL, FTP UL, HTTP Browser, HTTP Put, HTTP Get

Full Layer 3 decoding and logging

IP trace pcap file creation

Sequential mobile broadband benchmarking

Unattended Probe

Active testing product aimed for engineering use


NxDroid Engineer module

BTS cells position and orientation

KPI selection and evolution time value

Real time drive testing results


iXRay plus

Collection of Application Throughput, location and test related KPIs

Data Collection based on Active Measurements

FTP DL, FTP UL, Ping, HTTP Put, HTTP Get, Web Browsing

logging of the following Radio parameters: Cell ID, PSC, RSCP, RxLev,

Ec/Io, UARFCN, Data Technology



NxWire for fixed broadband

Supports both manual and remote test scheduling

Support of Ping, FTP DL, FTP UL, HTTP Put, HTTP Get, Web Browsing

and Full Working Order tasks

Logging of IP Trace, IP.pcap file

Useful for general fixed broadband active testing (Ethernet, Wi-Fi, DSL

modems, etc)



Roadmap

Release 3.1 (November)

QoE:

NxBerry enhancements for passive monitoring

NxDroid client - new “coverage map”

NxDroid plus for Ad-hoc passive monitoring

QoS

NxClient LTE active testing full Layer 3 decoding

NxDroid client – Layer 3 and IP Pcap file collection


STC Use Case

Platform Active

Probe

Customer Experience Management System

Passive Probe GEO-location

STC requires SMS’ NxRay to complement probes and

geo-location information for a full QoE monitoring

NxRay provides device, system KPIs for a complete

E2E picture

NxRay CCE will be used for proactive problem solving

and troubleshooting

NxRay is a vehicle to improve STC’s Marketing Brand


Highly Competitive & Successful


My contact details:

email: [email protected]

phone: +39 335 7570948

www.swissmobilitysolutions.com

mailto:[email protected]


Benefits


Up to 25% reduction in regular drive testing

5% to 15% reduction in optimization cost per tower

10% to 30% reduction in Call Duration of Tier 1 Calls which are Network

and Device related

2% to 10% reduction in total churners

nxray_global presentation sept 2012

Documents

private confidential

private confidential

nxserver subscribers

passive qoe

active testing

final subscribers map

passive probes

intrusive sw application