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2013 Annual Report

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Mighty and on the moveAt over six feet tall, bison are the largest terrestrial

animal in North America. A male can weigh upward

of two tons (that’s close to 4,000 pounds!) Despite

their size, they are constantly on the move, even

walking while they eat.

Every ANIMAL deserves an ADVOCATE

Wins for Wildlife pages 4-9

Financial Overview page 10

Affiliates and Regional Offices page 12

How to Help page 13

Volunteer Leadership, Executive Staff and

Corporate Partners page 14

National Wildlife Federation’s mission is about securing a future for wildlife — a future made possible because of your efforts. As one of the largest and most influential environmental organizations dedicated to protecting America’s wildlife and wild spaces, our strength comes from your commitment.

Thanks to you, 2013 was an extraordinary year at the Federation. Below are just a few ways you are helping to reclaim our nation’s cherished wild spaces and secure a future for the animals that call them home:

• Your support is helping NWF conserve and reintroduce wildlife onto large landscapes across the nation, from public lands across the West that are critical to elk and mule deer, to tribal lands like the Fort Belknap Indian Reservation — where bison, until now, had been absent for more than a century.

• From the wetlands of the Mississippi River Delta to the sea ice of the Arctic, you are driving our fight to defend, protect and restore all of America’s vulnerable and degraded habitat.

• Thanks to you, many species now have a greater chance of surviving the impacts of our changing climate as NWF works with wildlife biologists and other experts to help communities become more climate smart. We’re showing them how to use nature to protect themselves from intensified storms, floods, droughts and more.

While we continue to feel the effects of an economy that is slowly recovering, we hope that you, like us, remain optimistic. Even in an era of partisan politics, intense lobbying by special interests and continued cuts in federal conservation funding, we are also seeing true leadership emerge. There are still key decision-makers in the Administration and Congress that have proven they are willing to not just listen to our concerns, but act. And we at NWF will be heard.

Our enduring hope is in you, National Wildlife Federation members and supporters, and all who care about wildlife. Thank you for your generosity and commitment to keeping our world wild.

Sincerely,

From the Board Chair

2013 NWF Annual Report 3

Sincerely,

Deborah Spalding Chair, Board of Directors

4 2013 NWF Annual Report

Reaching new heightsAt approximately five feet tall on average, whooping

cranes are the tallest birds in North America.

Habitat loss and unregulated hunting once

diminished the whooping crane’s numbers to just 15

birds in 1941. Conservation efforts helped bring them

back from the brink, although today they are still

listed as endangered and continue to depend on our

help — there are presently only about 300 whooping

cranes alive in the wild.

Every VOICE makes a DIFFERENCE


Keeping our waters healthyWater is a life-sustaining resource

for all living creatures. Animal or

plant — each depend on having

clean and healthy waterways. Yet

all too often, crucial aquatic habitat

is jeopardized by pollution, climate

change and the undermining of vital

conservation measures like the

Clean Water Act.

With the help of friends and supporters like you, NWF is spearheading

efforts around the country to protect and restore the vital habitat that all

wildlife need to survive. This past year, as a result of NWF’s leadership in

the Texas Living Waters Partnership, species such as the whooping crane

and mottled duck are better protected due to improved water conservation

programs. And in the aftermath of Hurricane Sandy, your support helped

us restore habitat for species such as red knots, piping plovers and crabs

on Atlantic coastlines by working with communities to prepare for sea

level rise, intensified storms and other impacts of climate change.

A tiny travelerMonarchs are the only insects that migrate more

than 2,500 miles annually. (Although not all do so!)

Climate change, illegal deforestation and crop

expansion in critical breeding and feeding habitat

have all contributed to monarch numbers decreasing

at an alarming rate in recent years.


Every ACTION has an IMPACT

Planting the seeds for successThe more time you spend in nature,

the more attached you become to it.

That’s why it’s important that people

of all ages get their daily dose of it.

Through programs like Eco-Schools

USA and Schoolyard Habitats,

NWF helps kids develop their own

personal connections to the natural

world. And through our Garden for

Wildlife™ program, we’re engaging

adults while providing sanctuaries

for some amazing wildlife in need,

like the monarch butterfly.


NWF donors and supporters like you helped add more than 600

Eco-Schools and 350 Schoolyard Habitats in 2013, bringing our total

reach to 7,000 schools and 2.5 million kids spending regular time

outdoors. These programs teach kids how to garden, conserve energy

and truly appreciate nature. The Federation also designated 15 major

communities as Community Wildlife Habitats, as well as close to 10,000

individual gardens as Certified Wildlife Habitats. In these ways, schools,

homeowners, businesses and parks are providing vital habitat for birds,

butterflies and other backyard creatures, simply by gardening.

A giant on the tundra

A male polar bear can grow to be seven to eight feet

in height and weigh as much as 1,700 pounds. (That’s

roughly as much as a Smart Car!)

Unlike other bears, polar bears are almost

exclusively carnivorous — eating seals, walruses,

whale carcasses and, at times, bird eggs.


Every CHALLENGE needs a CHAMPION

Charting a course for the futureDespite being one of nature’s

hardiest survivors, polar bears are

in serious danger of going extinct

due to climate change. As the sea

ice they live and depend on melts

sooner in the spring and freezes

over later in the fall, polar bears

have less time to hunt for seals,

their preferred food. Polar bears are

currently listed as threatened under

the Endangered Species Act.


To slow the pace of climate change we must curb carbon pollution and

halt the expansion of dirty energy. This past year, you played a key role

in creating national support for federal policies to cut carbon pollution

from power plants — generating more than 400,000 letters of support

to Congress and the Administration by members and activists. Together

we also further delayed several dirty energy projects — including the

Keystone XL tar sands oil pipeline — and prevented three proposed coal

export facilities from being built in the Pacific Northwest.

Financial Overview

Aptly named, loggerheads have large

heads and strong jaws that allow

them to feed on hard-shelled prey

such as mollusks, crabs and corals.

The organization’s consolidated

statement of activities includes

the results of the operations

of National Wildlife Federation

(NWF) and National Wildlife

Federation Endowment, Inc.


Funding In fiscal year 2013, National Wildlife Federation revenue totaled $85 million, with 69 percent of this revenue coming from supporters through memberships, publications and catalog.

Thirty-five million dollars in donations and bequests came from generous individual donors, including our members, Guardians of the Wild, Leaders Club, the J.N. “Ding” Darling Circle and members of our bequest legacy program, the Legacy Society.

Foundations and corporations provided 291 grants for National Wildlife Federation’s conservation and education programs, totaling $18 million. Major foundation grants were awarded by the David and Lucile Packard Foundation, Erb Family Foundation, Ford Foundation, Gordon and Betty Moore Foundation, Houston Endowment, Inc., Kendeda Fund, Meadows Foundation, Norwegian Agency for Development Cooperation, Richard King Mellon Foundation, Walton Family Foundation, Wildlife Conservation Society, William and Flora Hewlett Foundation and other anonymous donors.

Revenues generated by NWF’s publications and films totaled $14 million. Nature education materials’ revenue totaled $9 million. Gain on investment income totaled $6 million, and royalties and other income yielded $3 million.

Supporting ServicesGeneral, administrative and fundraising expenses, which support NWF’s conservation mission, totaled only 22 percent of total expenses for 2013.

Photo of your choice from your

collection and a caption.

2013 EXPENSES

Support services

Conservation education programs

Foundations and corporations

2013 REVENUE

Individuals

Publications

Other

Nature education materials

CONSOLIDATED STATEMENTS OF ACTIVITIES

For the Year Ended August 31, 2013 ($ in thousands)

REVENUE

Contributions from individuals $35,343

Contributions from foundations & corporations $17,804

Publications $13,851

Nature education materials $9,463

Other $8,970

Total Revenue $85,431

EXPENSE

CONSERVATION EDUCATION PROGRAMS

Conservation advocacy programs $26,640

Education outreach and publications $18,493

Other nature education programs $11,335

Membership education programs $9,857

Total program expense $66,325

SUPPORT SERVICES

Fund raising $9,804

General and administrative $8,675

Total support service expense $18,479

Total expense $84,804

CHANGE IN NET ASSETS BEFORE GAINS $627

Other gains $2,736

CHANGE IN NET ASSETS $3,363

NET ASSETS, BEGINNING OF THE YEAR $42,574

NET ASSETS, END OF YEAR $45,937

78%

22%

41%

21%

16%

11%

11%


Affiliates and Regional Offices


AlabamaWildlife Federation

Arizona Wildlife Federation

ArkansasWildlifeFederation

ColoradoWildlifeFederation

Connecticut Forest & Park Association

New Jersey Audubon PennFuture

Delaware Nature SocietyNational Aquarium

Florida Wildlife Federation

GeorgiaWildlifeFederation

IdahoWildlifeFederation

PrairieRiversNetwork

IndianaWildlifeFederation

West VirginiaRivers Coalition

Iowa WildlifeFederation

KansasWildlife Federation

LouisianaWildlifeFederation

Natural Resources Council of Maine

Environmental League of Massachusetts

Michigan UnitedConservation Clubs

MinnesotaConservationFederation

MississippiWildlifeFederation

ConservationFederationof Missouri

MontanaWildlifeFederation

NebraskaWildlifeFederation

NevadaWildlifeFederation

New MexicoWildlifeFederation

Environmental Advocates of New York

North CarolinaWildlife Federation

North DakotaWildlife

Federation

Environment Council of Rhode Island

South CarolinaWildlife Federation

South DakotaWildlife Federation

TennesseeWildlifeFederation

Vermont NaturalResources Council

NortheastRegional Center New Hampshire Audubon

WisconsinWildlifeFederation

WyomingWildlifeFederation

Association of Northwest Steelheaders

Planning andConservationLeague

Virginia Conservation Network

National Advocacy CenterEarth Conservation CorpsMid-Atlantic Regional Center

NWF Affiliate

NWF Regional Center

South Central Regional Center—Atlanta O�ce

Great Lakes Regional Center

South Central Regional Center

Texas Conservation Alliance

Northern Rockies and Paci�c Regional Center—Missoula O�ce

Rocky Mountain Regional Center

Northern Rockies and Paci�cRegional Center—Seattle O�ce

NWF Headquarters

Virgin IslandsConservation Society

SociedadOrnitol ógicaPuertorriqueña, Inc.

Conservation Councilfor Hawa i i

Renewable ResourcesCoalition and Foundation

ALASKA HAWAII PUERTO RICO VIRGIN ISLANDS

Affiliates and Regional Offices

CaliforniaRegionalCenter

A raccoon can remember the

solution to a tricky task for up to

three years.

NWF’s affiliates are autonomous nonprofit organizations that take the

lead in state and local conservation efforts and collaborate with NWF

on a wide variety of regional and national issues. This diverse network

of partners elects key members of NWF’s leadership and sets NWF’s

conservation policy priorities through an annual resolution process. From

our Regional Centers, NWF launches and deploys on-the-ground projects

that inspire, educate and mobilize Americans in communities from coast

to coast. Both greatly enhance our ability to protect wildlife and the wild

places they call home.

How To Help OUTRIGHT GIFTS

• Become a monthly supporter

• Become a Guardian of the Wild with a donation of

$100 or more

• Join the J.N. “Ding” Darling Circle with a gift of

$1,000 or more

• Make a one-time cash gift

• Make a charitable gift of stocks or bonds

• Honor a loved one with a tribute gift

PLANNED GIFTS

• Remember NWF in your will or trust

• Support NWF by naming us a beneficiary of your

Life Insurance Policy

LIFE INCOME GIFTS

• Set up a Charitable Gift Annuity to support NWF

while still receiving yearly income for your (or your

spouse’s) lifetime

• Name NWF as a beneficiary of your Charitable

Remainder Trust

MATCHING GIFTS

• The impact of your gift could double (or even

triple!) if your employer is one of the thousands

that match employee donations to charitable

organizations like NWF. To learn more, visit

www.nwf.org/matching

There are so many ways to give and help further

the movement to protect wildlife for our children’s

future. To learn more or to make a donation,

please contact us at 1-800-822-9919 or visit

www.nwf.org/howtohelp


Volunteer Leadership, Executive Staff and Corporate Partners

BOARD OF DIRECTORS

As of September 1, 2013

Deborah Spalding Chair Guilford, CT

Stephen Allinger Immediate Past Chair Albany, NY

Paul Beaudette Eastern Vice Chair East Greenwich, RI

David Carruth Central Vice Chair Clarendon, AR

Kathleen Hadley Western Vice Chair Butte, MT

Brian Bashore Region 9 Director Lincoln, NE

Tahlia Bear At-Large Director Longmont, CO

Virginia Brock Region 4 Director Crawfordville, FL

Clark Bullard Region 6 Director Urbana, IL

Alison Byers At-Large Director Philadelphia, PA

Shelley Cohen At-Large Director Washington, DC

Ron Clausen At-Large Director Point Richmond, CA

Sharon Darnov At-Large Director Los Angeles, CA

Dianne Dillon-Ridgley At-Large Director Iowa City, IA

John Grant At-Large Director Atlanta, GA

David Hargett Region 3 Director Greer, SC

Mark Heckert Region 11 Director Puyallup, WA

William Houston Region Director 1 Kingfield, ME

Jerry Little At-Large Director Clifton, VA

Ramon Lopez At-Large Director Newport Beach, CA

Christopher Nook At-Large Director Beachwood, OH

Julia Reed Zaic Region 12 Director Laguna Beach, CA

Kent Salazar Region 10 Director Albuquerque, NM

Truman Semans At-Large Director Durham, NC

Leslie Shad At-Large Director Evanston, IL

Gregory Smith At-Large Director Laurel, MD

Mary Van Kerrebrook Region 8 Director Houston, TX

Lise Van Susteren Region 2 Director Bethesda, MD

Bruce Wallace Region 7 Director Ann Arbor, MI

Nicole Wood Region 5 Director Bonne Terre, MO

ENDOWMENT TRUSTEES


Alex Speyer III Chair Pittsburgh, PA

Sharon Darnov Trustee Los Angeles, CA

Jerry Little Trustee Clifton, VA

E. Wayne NordbergTrusteeNew York, NY

Deborah SpaldingEx Officio TrusteeGuilford, CT

Eric SteinmillerTrusteeWashington, DC

Charles A. VeatchTrusteeReston, VA

EXECUTIVE STAFF

Larry J. SchweigerPast President and Chief Executive Officer

Jaime Berman MatyasExecutive Vice President and Chief Operating Officer

Dulce Gomez-ZormeloVice President, FinanceChief Financial OfficerTreasurer

Maureen SmithChief Marketing Officer

Barbara McIntoshSenior Vice President and General Council

Anthony CaligiuriSenior Vice President, Conservation and Education Programs

VICE PRESIDENTS

Kevin Coyle

John Kostyack

Jim Lyon

Matt Schuttloffel

Anne Senft


PRESIDENT’S ADVISORY COUNCIL


Derith Wallace MacBrideChairPiedmont, CA

Fred AbbeyFalls Church, VA

Kay Kelley Arnold Little Rock, AR

Lowell E. Baier Bethesda, MD

Gregor BailarMcLean, VA

Mark W. BaumReston, VA

Loren BlackfordNew York, NY

Alan and Melinda Blinken Ketchum, ID

Joseph BrennanEvanston, IL

Magalen O. BryantMiddleburg, VA

Fran BuchholzerAkron, OH

Elizabeth BurlesonWhite Plains, NY

Alicia CelorioMiami, FL

Peter Blaze Corcoran, Ed.DSanibel Island, FL

Dr. Gilbert S. Omenn and Martha DarlingAnn Arbor, MI

Leslie C. DevereauxBloomfield Hills, MI

Nicholas Moore EisenbergerNew York, NY

Michael V. FinleyMedford, OR

Rick Flory and Lee RobertJackson, WY

James FowlerNew York, NY

Jameson S. FrenchKingston, NH

Robert H. GardinerCumberland, ME

Tom GilmorePocono Pines, PA

Raymond and Linda GoldenNew York, NY

Susan GottliebBeverly Hills, CA

Dale L. Grimm, Esq.Westlake Village, CA

Maureen Hackett, MDMinnetonka, MN

Barbara Brinton HaasWashington, DC

William T. and Jane HopwoodElkins, NH

Christine P. HsuPotomac, MD

Matt JamesMenlo Park, CA

Catherine Ladnier and J. M. RobinsonGreenwich, CT

Mary Anne Anderson LanierAtlanta, GA

Dr. Robert S. LawrenceBaltimore, MD

Ellen LuttrellMenlo Park, CA

Gina MelinCoconut Grove, FL

Olga MelinSunny Isles Beach, FL

Virginia Claiborne Miller and Bruce WallisNew Orleans, LA

Gilman and Marge OrdwayHonorary MembersWilson, WY and Indian Wells, CA

Paul F. Rizza, PhDGrove City, PA

Simon C. RooseveltNew York, NY

Sallie SebrellLexington, VA

Alanna E. TarkingtonWestlake Village, CA

Michael TraynorBerkeley, CA

Lesley TurnerVienna, VA

R.E. Turner IIIHonorary ChairAtlanta, GA

Walter UmphreyBeaumont, TX

Angela van DoornWashington, DC

Beatrice Busch von GontardFront Royal, VA

Peter M. WegeHonorary MemberGrand Rapids, MI

Steve WeinsteinPembroke, Bermuda

Madelin Martin WexlerChicago, IL

Timothy E. and Lisa WymanEaston, MD

CORPORATE PARTNERS

American Beauties Native Plants

Animal Planet

Aveda

Bank of America

Hanna Andersson

Johnson & Johnson

Mattel

REI

SeaWorld Parks & Entertainment

The Hartford

The Walt Disney Company

Ubooly


Credits

Cover, Shutterstock/Johnson Cheng; Page2, Shutterstock/Nagel Photography, Shutterstock/Robynrg (inset); Page 3, Corbis/Rachid Dahnoun/Aurora Open; Page 4, David Sager, DonKates (inset); Page 5, iStockPhoto/Peggy HanHan, iStockPhoto/Belterz (inset); Page 6, iStockPhoto/Debra Lee Wiseberg, iStockPhoto/johnandersonphoto (inset); Page 7, iStockPhoto/Paul Tessier, 123rf.com/Studio Porto Sabbia (inset); Page 8, 2014 Howard Ruby, 2014 Howard Ruby (inset); Page 9, 2014 Howard Ruby, iStockPhoto/Steve Debenport Imagery (inset); Page 10, iStockPhoto/www.goodcoverdesign.co.uk; Page 11, Shutter-stock/foryouinf; Page 12, iStockPhoto/Forest Chaput Photgraphy; Page 13, Shutterstock/BG Smith; Page 14, iStockPhoto/AtWaG; Page15, Shutterstock/hdsidesign; Backcover, 2014 Howard Ruby.

Design: Janin/Cliff Design, Inc.

NATIONAL WILDLIFE FEDERATION11100 Wildlife Center DriveReston, Virginia 20190WWW.NWF.ORG

Your support advances NWF’s conservation efforts across the nation. To determine which giving option may be right for you, please visit www.nwf.org/howtohelp Thank you for your help keeping our world wild!

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