Northwestern University

Corporate proposal

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Northwestern University Dance Marathon NUDM is one of the larg-est student-run philanthropies in the nation and one of Northwestern’s oldest tradi-tions. The 2012-2013 academic year marks the 39th annual Dance Marathon. This past year, NUDM raised over one million dollars for The B+ (Positive) Foundation in the fight against childhood cancer; the second year in a row Dance Marathon has surpassed the million dollar mark. Since 1975, NUDM has been planned, coordinated, and executed by students. Northwestern is proud to have supporters from across the country in helping NUDM to raise more than $13 million for 32 beneficiaries since its founding.

Each year, Northwestern University Dance Marathon prides itself on its ability to unite nearly 1,500 students in a year long commitment of fundraising, volunteering, and publicizing for a chosen beneficiary. In the fall, students pledge to raise a minimum of $800 and then in the winter take on the challenge of dancing for 30 hours straight for the selected cause. At the end of our yearlong efforts, more than 15,000 students, alumni, faculty, family and community members unite in Northwestern’s Norris Uni-versity Center to take part in DM events, show support for our dancers, and honor our beneficiary. While nearly 1,000 students come together to dance all night, all day, and all night again, dancers have thousands of supporters drop by to watch, offer encour-agement, and take part in the DM events held throughout the weekend. Nearly 10,000 more participate online by watching our 30-hour live stream at www.nudm.org.

Primary Bene!ciary: the Danny Did FoundationThe Danny Did Foundation works to advance the awareness of epilepsy and Sudden Unexpected Death in Epilepsy (SUDEP), an effort dedicated to helping more than 3 million Americans suffering with epilepsy and its complications. Founded in 2010 by Mike and Mariann Stanton, the Danny Did Foundation has focused on enhancing com-munication between medical professionals and those affected by epilepsy. Through a series of family-friendly fundraisers and events, the Danny Did Foundation is making a difference in Chicagoland communities and across the country. By helping to subsidize the cost of seizure detection and epileptic prediction devices, the Danny Did Founda-tion is committed to preventing more than 50,000 deaths that occur annually in the U.S. from seizure-related causes. With the support of NUDM, medical professionals around the world, and communities across the country, the Danny Did Foundation iscommitted to making a difference.

Secondary Bene!ciary: The Evanston Community FoundationThe Evanston Community Foundation is a publicly supported philanthropic organiza-tion dedicated to enriching Evanston (our hometown) and the lives of its people, now and in the future. The Foundation builds and manages its own and other community endowments, addresses Evanston’s changing needs through grant-making, and pro-vides leadership on important community issues.

In addition to the millions of dollars contributed to 24 other beneficiaries in our history, here are some of NUDMs’ recent fundraising totals.

2012 | B+ Foundation - $1, 107, 670 2011 | CHF/ECF - $1,019,130

2010 | StandUp for Kids/ECF - $854,396 2009 | Project Kindle/ECF - $917,834

NUDM 2012 Beneficiaries

Past successes

What is Dance Marathon

Donating to Dance Marathon exposes you to:500 Committee Members

1,000 Dancers1,273 Twitter Followers

2,000 Parents500+ Media Sources producing 2,000+ articles and videos since 2000

10,049 YouTube Upload Viewers8,500 Northwestern Students

2,079 Facebook Likes38,604 Unique Website Visits during DM Weekend / 360 per hour

200,000 Community Members122,611 Yearly Website Views

Coke | Apple | Groupon | UPS | Urban Outfitters | Kaplan | Clear Channel | CBS Paramount | Time Out Chicago | Blue Man Group | KISS FM

Blue Cross Blue Shield | Goldman Sachs

Thanks to our 2012 donors for their generous support.

Dance Marathon’s Corporate Relations Program will connect your company with one of Northwestern University’s oldest and largest traditions. As one of the most highly visible organizations on campus and the surrounding community, supporting DM increases the vis-ibility and recognition of your company with our extensive network of supporters. Dance Marathon is one of the university’s most beloved traditions, achieving tremendous school pride and recognition across the country.

A partnership with Northwestern University Dance Marathon allows us to create effective and innovative opportunities for each of our corporate sponsors. We will seek to strengthen your company’s presence and visibility on our campus and in the Chicagloand area by pro-viding support and exposure to our extensive NUDM, Northwestern, and Chicago communi-ties. Whether your participation comes as a monetary, product, or in-kind donation, it will be paired with a customized package of sponsor benefits, all of which are outlined in this guide.

Every year, while over 1,000 students are dancing for 30 hours straight, Northwestern Uni-versity Dance Marathon also attracts more than 15,000 supporters, faculty, family, and com-munity members to come take part in the event. Our outreach expands beyond campus as we engage the surrounding Evanston community throughout the year, building support and generating excitement for the event. With the help of our corporate sponsors, our public-ity has extended to over 200,000 people. A partnership with Dance Marathon will not only benefit your company and our organization, but it also will ultimately and more importantly allow our beneficiary, the Danny Did Foundation, to reach even more families affected by SUDEP and childhood epilepsy. Join our tradition, join our community, and join the battle against epilepsy. Join DM 2013.

why become a sponsor

2012 sponsors

dm by the numbers

Bene!ts $600 $1,500 $3000 $8,000 $12,000 $20,000

Name on Sponsor Page on Website

VIP Pass

Company logo on projection panel

Promotional materials print ads in

dancer gift bags

banner at event inside dm tent

promotional materials print ads

at event

scrolling web ad on home page

company logo in parent mailing

newsletter

emcee ad

Recognition on Listserv

Promotional table at norris university

center

video on website

event commercial

company logo on weeklong banner

Special Event Title Sponsor

Block sponsor

corporate benefits

Banner at event inside dm tentYour company will have a large ban-ner displayed in the Dance Marathon tent throughout the 30-hour event.

promotional materials print ads on siteYou will be able to provide promo-tional items and materials to be dis-tributed at Norris University Center during the weekend of DM. These items will be available to all stu-dents, alumni, faculty, parents, and local residents.

scrolling web ad on home pageSponsors at this level will have a customized ad prominently scrolling across the homepage of NUDM.org, which scrolls with other sponsors at this level.

event commercial The sponsor will have a 30-second commercial or video played on the projection screens inside the Dance Marathon tent during the event.

promotional table at norrisYou will have the opportunity to interact with the thousands of Wild-cats and community supporters who meet at our student center.

Name on Sponsor page of websiteYour support will be recognized on the Northwestern University Dance Marathon website, which receives over 122,611 views annually Your name or logo will remain on the site until well after Dance Marathon weekend.

VIP passYou will join the more than 1000 students, alumni, faculty members, and families in the tent, allowing you to see firsthand what remark-able effects your generous support had on NUDM 2013.

Company logo on projection panel Your company name or logo will scroll across our projection pan-els at designated times during the event.

Promotional material print ads in dancer gift bagsFlyers or giveaways that you pro-vide will be distributed to all danc-ers at the end of Dance Marathon in a congratulatory gift bag.

video on website Sponsors at this level will have a 30-video commercial or video fea-tured on our website.

benefit descriptions

company logo on weeklong bannerYour company name or logo will be printed on a large banner to be dis-played at Norris University Center.

company logo in parent newsletterYour sponsorship will be recognized in our NUDM Parent Newsletter, which will be distributed to thousands of Northwestern parents.

company logo in alumni newsletterYour sponsorship will be recognized in our NUDM Alumni Newsletter, which will be sent to former Dance Marathon participants, and an expan-sive network of Northwestern alumni.

recognition on listservYou will be able to send announcements directly to the more than 3,500 NUDM participants subscribed to our Dance Marathon listserv.

Special event title sponsorNUDM puts on several special events throughout the year leading up to our 30-hour event in March, ranging from weekly trivia to campus-wide cooking competitions. We offer one Title Spon-sorship per special event. The sponsor will have its name incorporated into the logo of the special event and will have a major presence at the event itself.

emcee adYou will be recognized in our offi-cial NUDM publication, The Emcee, which is distributed to all dancers, visitors, alumni, and administra-tion. The magazine is also posted online for all members of the DM community around the country. We provide space for one-third, one-half, or full-page ads depend-ing on the sponsorship level.

block sponsorDance Marathon is broken up into ten three-hour blocks, and we will name one block after the sponsor. The block sponsor will be recog-nized as such in any DM materi-als regarding that block and will be interwoven throughout Dance Marathon during those three hours.

benefit descriptions

How To DonateNorthwestern University

Dance Marathon

Northwestern University Dance Marathon is a 501 (c) (3) non-profit agency, and the value of any donated items(s) is (are) tax deductible to the extent al-lowed by law.

More than 97 percent of all funds raised by NUDM will go directly to The Dan-ny Did Foundation and the Evanston Community Foundation. 90 percent of the funds distributed will go to the Danny Did Foundation and 10 percent will go to the Evanston Community Foundation. Northwestern University Dance Marathon accepts both monetary and product donations.

Monetary donations are the most useful to Dance Marathon: Monetary dona-tions allow NUDM to maximize the direct contirbutions to our beneficiaries, The Danny Did Foundation and the Evanston Community Foundation.

Product donations are also greatly appreciated: Product donations are used to help us reduce our costs, motivate our participants to fundraise more, and as a secondary method of fundraising through auctions and raffles. However, product donations have a more indirect route towards benefiting the Danny Did Foundation and ECF. For this reason, monetary donations, when possible, are strongly preferred.

If you would like to donate to NUDM, please fill out a brief online donation form on the corporate page of our website, www.nudm.org/corporate, and

mail your donation to us at :Northwestern University Dance Marathon

1999 Campus Drive Box #50Evanston IL 60208

P: (773) 980-NUDM (6836) | F: (847) 467-1043 | nudm.org

For questions concerning NUDM or donation options, or for more information, please contact the NUDM Corporate Relations Chairs directly:

corporate@nudm.orgErin Ku: (214) 500-3504

Josh Parish: (612)750-9134