Northwestern University

2010DANCE MARATHON

WHAT IS DM?

Now in its 36th year, Northwestern University Dance Marathon, or DM, is one of the largest student-run philanthropies in the nation. Since 1975, Northwestern students have raised more than $10 million for 30 different beneficiaries. Each year, Dance Marathon unites over 1,200 students in an annual commitment of fundrais-inging, volunteering and learning for a chosen beneficiary.

In the fall, almost 1000 students pledge to raise a minimum of $800 and take on the physical chal-lenge of dancing for 30 hours straight. Alongside the dancers, hundreds of additional student com-mittee members fundraise and spread awareness while they organize events prior and during the main event in March.

While the main event spans 30 hours, fundraising and preparation start well in advance. Students and the surrounding community are engaged throughout the year attending DM events held on campus and in the Chicago area. On a national scale, DM events are also held throughout the country by dedicated alumni. Even across the worldworld, students of Northwestern’s Qatar campus actively participate in DM’s efforts.

During the 30-hour marathon, more than 15,000 students and faculty, family members, alumni and community members converge upon the Norris University Center not only to watch and offer encouragement to the dancers, but also to partake in the various events held throughout the weekend. Visitors bid in the silent auction, com-petepete in the 5K run, or enjoy a relaxing day at the DM Spa.

Over 97 percent of all funds raised go directly to the year’s chosen Dance Marathon beneficiaries.

FFor Dance Marathon 2010, it is our great honor to announce StandUp for Kids as the primary beneficiary. StandUp works to provide crisis inter-vention and basic survival necessities for at-risk and homeless youth. The problem of displaced youth in the Chicagoland area has largely gone unnoticed and unaddressed. StandUp for Kids aimsaims to help these homeless and street kids by teaming up with Northwestern students and strengthening their presence in the Chicagolandarea.

DM dollars also go to work locally. Through a 13-year partnership with the Evanston Commu-nity Foundation (ECF) as our secondary benefi-ciary, DM strengthens Northwestern students’ local involvements and supports the community that we call home for four years. ECF grants and leadership provide growing resources for nonprofit organizations serving Evanston and itsresidents.

Northwestern University Dance Marathon is the culmination of a year of fundraising,volunteering, and educating by more than 1000 students.

OUR BENEFICIARIES

The Evanston Community Foundation (ECF) is a publicly supported philanthropic organi-zation dedicated to enriching Evanston and the lives of its people, now and in the future. The foundation builds and manages its own and other community endowments, addresses Evanston’s changing needs through grant-making, and provides leadership on important community issues. ECF funds organizations and initiatives that improve the quality of life in Evanston, and Dance Marathon strives to strengthen Northwestern University students’ involvement with the community that serves as their home for four years. DM began its partnershippartnership with them in 1998 and they have been our secondary beneficiary for 13 years. ECF will receive 10% of our net proceeds in 2010. Please visit their website, www.evanstonforever.org for more information.

InIn the United States there are at least 1,000,000 homeless youth struggling to survive on the streets. StandUp takes both immediate and preventative measures to address the issue of youth homelessness. Trained outreach counselors search alleys, abandoned buildings, and even the woods looking for street and homeless youth. StandUp Outreach Centers pro-vide immediate aid to these children and teens by offering a safe haven for rest, meals, and services such as job referral, apartment transition, identification and internet for education instruction.

Over the years, StandUp has provided services at least 60,000 times to at-risk youth. With Northwestern Dance Marathon’s help, StandUp aims to significantly expand its operations in the Chicago area by creating an additional outreach center. This will help hundreds of displaced youth in the Midwest, giving them the opportunity to live up to their full potential. Please visit their website, www.standupforkids.org for more information.

StandUp for Kids was started in 1990 by retired Naval Officer Richard Koca as an extension of his work in the Navy. The national non-profit volun-teer outreach organization is dedi-cated to going to the streets and making a difference in the lives of at-risk, homeless and street kids.

TITLE

$50,000 +

INSPIRATION

$30,000

MIRACLE

$20,000

HOPE

$10,000

PLATINUM

$5,000

GOLD

$1,000

SILVER

$500

BRONZE

$200

TITLE

$50,000 +

INSPIRATION

$30,000

MIRACLE

$20,000

HOPE

$10,000

PLATINUM

$5,000

GOLD

$1,000

SILVER

$500

BRONZE

$200

SECOND COMMERCIALS

TITLE SPONSORINVITATION TO ADDRESS PARTICIPANTS NAMED SPONSOR OF DM BLOCK/EVENT30

LOGO ON OFFICIAL WEEKLY EMAILSLOGO ON OFFICIAL DM T-SHIRT

OFFICIAL PRESS RELEASEALL ACCESS TOUR OF DMLARGE COMPANY BANNERLOGO ON DM WEBSITE AND ADS

DITMAR GALLERY RECEPTION2 DM VIP FLOOR PASSES

WE SUPPORT NUDM WINDOW SIGNLOGO ON DM SPONSOR BOARDCERTIFICATE OF RECOGNITION

ADVERTISING ON PROJECTION PANEL

BRONZE

$200

BRONZE

$200

1 2L

4

2

L

4

4

L

4

L

L

4

L8 10

221

TITLE SPONSORSHIP entails incorporation of the company name into the DM logo for the entirety of DM 2010. The new logo will appear on the website and on all merchandise, literature, and advertisements. This will only be extended to one company.DM EVENTS include Battle of the Bands, Kids Fair, Trivia Nights and the DM Spa, among others. The event will bear the company name in the title. In addition, the company logo will appear on all advertisements distributed to the Northwestern University campus and in the surrounding Chicagoland area.DMDM BLOCKS are 3-hour themed segments during which the music, videos, and events can be tailored to your company’s wishes. Sponsorship of a DM block will provide 3 hours of direct publicity exclusively for your company. The 30 hours of dancing are broken up into 10 uniquely themed DM blocks.30-SECOND COMMERCIALS broadcast during DM to thousands of students, spectators, and webcast viewers. The commercial will also be played during the commercial breaks on the Northwestern Channel 1 broadcast.DMDM T-SHIRTS are sold on the Northwestern University campus and in the Chicagoland area before and during DM. Other merchandise (e.g., key chains, headbands, etc.) are available for brand sponsorship alongside the DM logo.A PRESS RELEASE announcing our partnership will be distributed to media outlets in the Chicagoland area and the location of your corporate headquarters.ALL ACCESS TOUR will allow sponsors to have a guided tour of any and all events occurring during the weekend of the main event.PROJECTION PANEL will display sponsor advertisements in front of the main entrance of Dance Marathon. This display will be streaming for the entire 30-hour event.DITMAR GALLERY RECEPTIONDITMAR GALLERY RECEPTION takes place the weekend of DM, allows us to recognize companies for their support, serve as a networking opportunity, and give them a chance to witness the spirit of DM.

SPONSORSHIP LEVELS

Dance Marathon is an organization that has a rich history and tradition of focused community citizenship. At DM, we strive to make a positive impact in the lives of others through the active involvement of our energetic volun-teers, devoted committee members and vibrant dancers. We ask you to con-sider the opportunity to join us in our mission as an engaged corporate part-ner. This year, with your support, we will be able to help StandUp for Kids con-tinue their tireless efforts to eliminate youth homelessness. We invite you to contact us with any questions regarding how your organization can become a sponsor of DM.

Thank you for your time and efforts in considering Dance Marathon as a part-ner to dynamically transform the lives of the people in our communities.

Allison Tawil and Nihar ShahCorporate Relations Co-Chairs

Dance Marathon is consistently one of the most popular events on Northwestern’s campus. With 800 dancers, 400 committee members, and thousands of other students who are aware of and involved with DM throughout the year, our sponsors enjoy valuable campus-wide exposure. Invariably, DM attracts hard working, motivated, and successful students who strive to change their community and their world. As these thousands of movers and shakers begin careers or pursue graduate degrees inyears to come, they could also be your most valuable customers or employees.

Beyond campus, DM receives substantial local and national coverage in the media, and we strive each year to expand this coverage. Recently, the primary focus of this expansion has been towards the web, with the entire 30 hours of DM broadcast live on the DM web-site, www.nudm.org. Each year, DM increases public awareness of the Dance Marathon message and the generositygenerosity of our sponsors through print media, televi-sion, and radio outlets as well.

DM SPONSORSHIP: ON CAMPUS AND IN THE MEDIA

PAST SUCCESSESBeneficiary

American Epilepsy FoundationAmerican Epilepsy FoundationAmerican Epilepsy FoundationUnited Way Crusade for MercyUnited Cerebral PalsyChicago Lung AssociationChicago Lung AssociationArthritis Foundation

Multiple Sclerosis SocietyJuvenile DiabetesEaster Seals

United Cerebral Palsy Easter Seals

CCystic Fibrosis FoundationHoward Brown Memorial Clinic

Leukemia SocietyLeukemia Society

Les Turner ALS FoundationAmerican Diabetes FoundationAmerican Heart AssociationLeukemia Research Leukemia Research Foundation

Pediatric AIDS Ward of Children’s MemorialMake-A-Wish Foundation of Northern Illinois

The Gus FoundationLa Rabida Children’s Hospital and Research Center/ECF

Children’s Heart Foundation/ECFGilda’s Club Chicago/ECF

Elizabeth Glaser Pediatric AIDS Elizabeth Glaser Pediatric AIDS Foundation/ECFFriends for Steven/ECF

Chicago Urban Youth Scholarship Fund/ECFHave Dreams/ECF

Juvenile Diabetes Research Foundation/ECFPediatric AIDS Chicago Prevention Initiative/ECFCitizens United Research in Epilepsy/ECF

Bear Necessities/ECFBear Necessities/ECFProject Kindle/ECF

Year1975197619771978197919801980198119821983198419851986198719871988198919901991199219931994199419951996199719981999200020012001200220032004200520062007200820082009

Amount Raised$9,100$9,573$21,958$26,507$30,000$33,100$33,100$42,000$60,428$66,089$76,660$86,428$90,021$112,628$112,628$112,734$115,238$136,300$191,000$255,000$200,438$250,258$250,258$301,023$315,143$405,563$431,524$450,833$537,645$540,257$540,257$492,000$462,613$461,294$625,131$686,377$708,711$933,855$933,855$917,834

DANCE MARATHONNorris University Center . 1999 Campus Drive, Box 50 . Evanston, IL 60201

T: (847)491-2387 . F: (847)467-1043www.nudm.org

CORPORATE RELATIONS CO-CHAIRSAllison Tawil . (813)220-5477 . a.tawil@nudm.orgNihar Shah . (772)321-8437 . n.shah@nudm.org