1. 1. OGX GIP OUR GROWTH PATH Christopher Gary MCVPe OGIP AIESEC in Indonesia
2. 2. Our Growth Path in oGIP ?
3. 3. Outgoing GIP Performance
4. 4. 39 12 8 31 16 15 54 23 21 132 44 42 123 52 47 125 65 56 0 20 40 60 80 100 120 140 RAISE MATCH REALIZE 09/10 10/11 11/12 12/13 13/14 14/15
5. 5. 39 12 8 31 16 15 54 23 21 132 44 42 123 52 47 125 65 56 0 20 40 60 80 100 120 140 RAISE MATCH REALIZE 09/10 10/11 11/12 12/13 13/14 14/15 What happened in the evolution of the RAISE NUMBERS ?
6. 6. 39 12 8 31 16 15 54 23 21 132 44 42 123 52 47 125 65 56 0 20 40 60 80 100 120 140 RAISE MATCH REALIZE 09/10 10/11 11/12 12/13 13/14 14/15 WHAT CONCLUSIONS CAN YOU DO looking at the RA & MA ?
7. 7. 39 12 8 31 16 15 54 23 21 132 44 42 123 52 47 125 65 56 0 20 40 60 80 100 120 140 RAISE MATCH REALIZE 09/10 10/11 11/12 12/13 13/14 14/15 How do you explain the GAP Between MA & RE ?
8. 8. Good Case Practices
9. 9. PROMOTION UNHAS SBY / BDG Direct approach: Promotion to friends or classmates. Roadshow: (1) Infosessions/Cafes Talks (2) Universities Roadshow
10. 10. SELECTION SBY BDG/UGM Strict Selection: Focused Promotion (only to certain specific faculties) & Strict evaluation of expectations not only Skills Initiative: Innovation for SRB FGD led by psychologs
11. 11. IR & MATCHING UI PU EP Marketeers: Make our EPs our sellers to Match more or to Re-Raise TNs Proactivity Online & SNS Facebook Groups EXPA
12. 12. NATIONA L INITIATIV ES?
13. 13. REVERSE GIP I.T. MANIA HAPPY INDIA
14. 14. Classic MARARESystem COUNTRY PARTNERSHI P TN SECURED FOR INDONESIA PROMOTION BASED ON TN RECRUITMEN T & SELECTION BASED ON TN
15. 15. Classic MARARESystem COUNTRY PARTNERSHI P TN SECURED FOR INDONESIA PROMOTION BASED ON TN RECRUITMEN T & SELECTION BASED ON TN MARAREbased on Sales/CEEDership MARKET RESEARCH COUNTRY PARTNERSHI P PROMOTION BASED ON SKILLS & SUBPROD. SALES, RA & MA BASED ON EPs
16. 16. I.T. MANIA MAKING OGIP GROWING BY TAPPING IT MARKET & AIMING TO BECOME 1ST CHOICE PARTNER FOR IT TALENT SUPPLY GLOBALLY MARKET EXPANSION & REACH OF NEW MARKETS THROUGH IT REBRANDING INDONESIAN EPS TO THE WORLD & SHOWCASING QUALITY OF INDONESIAN TALENTS 2 3
17. 17. I.T. MANIA MAKING OGIP GROWING BY TAPPING IT MARKET & AIMING TO BECOME 1ST CHOICE PARTNER FOR IT TALENT SUPPLY GLOBALLY MARKET EXPANSION & REACH OF NEW MARKETS THROUGH IT REBRANDING INDONESIAN EPS TO THE WORLD & SHOWCASING QUALITY OF INDONESIAN TALENTS 3
18. 18. I.T. MANIA MAKING OGIP GROWING BY TAPPING IT MARKET & AIMING TO BECOME 1ST CHOICE PARTNER FOR IT TALENT SUPPLY GLOBALLY MARKET EXPANSION & REACH OF NEW MARKETS THROUGH IT REBRANDING INDONESIAN EPS TO THE WORLD & SHOWCASING QUALITY OF INDONESIAN TALENTS
19. 19. HAPPY INDIA
20. 20. HAPPY INDIA Ensuring a Fast Growth for oGIP
21. 21. HAPPY INDIA Building Sustainable Partnership Ensuring a Fast Growth for oGIP
22. 22. HAPPY INDIA Building Sustainable Partnership Ensuring a Fast Growth for oGIP HOW ?
23. 23. HAPPY INDIA Building Sustainable Partnership Rebranding Indias Image Ensuring a Fast Growth for oGIP HOW ?
24. 24. What is the biggest national SUB product?
25. 25. STRENGTHS DIVERSITY OF THE TALENT POOL - BACKGROUNDS (MKT, IT, EDUCATION, ENGINEERING) - EDUCATION LEVELS (BACHELOR, MASTER) - GRADUATES & UNDERGRADUATES UNIVERSITIES WITH HIGH QUALITY IT STUDENTS - ITB, BINUS, ITS IR JAPINDO GETTING STRONGER - 35+ MA HAVE BEEN DONE WITH JAPAN SINCE JULY 1ST. STRENGTHS & SUPPORT of oGIP
26. 26. TEachi ng MT (Marke ting) IT 1 2 3 15 RE 21 RE 12 RE
27. 27. HOW DOES INTERNATIO NAL RELATIONS WORK?
28. 28. Local partnership with LCs in India, Vietnam, and Japan Invite CEEDer from India (HAPPY INDIA) National partnership with MCs in Taiwan, Russia, and Malaysia Send CEEDer to Malaysia IT MANIA
29. 29. How does our synergy work? MARK ETING OGX GIP
30. 30. IT MANIA MASS PROMOTION HAPPY INDIA PULL MARKETING ICD PUSH MARKETING (in local level) CO- CREATION BRAND IIP (INTERNATIONAL INTERNSHIP PROGRAMME) AND ICD(INTERNATIONAL CAREER DAY)
31. 31. STRENGTHS WEAKNESS OPPORTUNITIE S RESPONSES SYNERGYMODEL :Marketing & oGIP DifferentiateJobDescbetween virtualandphysicalmarketing Goodbrandrefreshmentswith IIP Bringhypedueto ICDevents (manystudentsawarewithIIP) TrainingforMarketeers
32. 32. STRENGTHS WEAKNESS OPPORTUNITIE S RESPONSES MAIN WEAKNESS Low engagement and partnership with communities Batch recruitment period Low synergy in several LCs
33. 33. STRENGTHS CHALLENGES OPPORTUNITIE S RESPONSES EFFECTIVENES S MAIN OPPORTUNITIES PPI ASEAN ECONOMIC COMMUNITY COMMUNITY ENGAGEMENT ASIA-AFRICA CONFERENCE
34. 34. STRENGTHS CHALLENGES OPPORTUNITIE S RESPONSES EFFECTIVENES S MAIN OPPORTUNITIES PPI ASEAN ECONOMIC COMMUNITY COMMUNITY ENGAGEMENT ASIA-AFRICA CONFERENCE REACH OF NEW MARKETS BY CAPITALIZING ON INDONESIAN ABROAD
35. 35. STRENGTHS CHALLENGES OPPORTUNITIE S RESPONSES EFFECTIVENES S MAIN OPPORTUNITIES PPI ASEAN ECONOMIC COMMUNITY EMERGING MARKET ASIA-AFRICA CONFERENCE REACH OF NEW MARKETS BY CAPITALIZING ON INDONESIAN ABROAD
36. 36. STRENGTHS CHALLENGES OPPORTUNITIE S RESPONSES EFFECTIVENES S MAIN OPPORTUNITIES PPI ASEAN ECONOMIC COMMUNITY COMMUNITY ENGAGEMENT ASIA-AFRICA CONFERENCE REACH OF NEW MARKETS BY CAPITALIZING ON INDONESIAN ABROAD ASEAN OFFICE, DEVELOPPMENT PROGRAM FOR SEA WITH LOCAL GOV (UCLG)
37. 37. STRENGTHS CHALLENGES OPPORTUNITIE S RESPONSES EFFECTIVENES S MAIN OPPORTUNITIES PPI ASEAN ECONOMIC COMMUNITY COMMUNITY ENGAGEMENT ASIA-AFRICA CONFERENCE REACH OF NEW MARKETS BY CAPITALIZING ON INDONESIAN ABROAD ASEAN OFFICE, DEVELOPPMENT PROGRAM FOR SEA WITH LOCAL GOV (UCLG)
38. 38. STRENGTHS CHALLENGES OPPORTUNITIE S RESPONSES EFFECTIVENES S MAINOPPORTUNITIES PPI ASEAN ECONOMIC COMMUNITY COMMUNITY ENGAGEMENT ASIA-AFRICA CONFERENCE REACH OF NEW MARKETS BY CAPITALIZING ON INDONESIAN ABROAD ASEAN OFFICE, DEVELOPPMENT PROGRAM FOR SEA WITH LOCAL GOV (UCLG) TAP MORE SPECIFIC MARKET WHICH HAVE CERTAIN CAPABILITIES TO MATCH
39. 39. STRENGTHS CHALLENGES OPPORTUNITIE S RESPONSES EFFECTIVENES S MAIN OPPORTUNITIES PPI ASEAN ECONOMIC COMMUNITY EMERGING MARKET ASIA-AFRICA CONFERENCE REACH OF NEW MARKETS BY CAPITALIZING ON INDONESIAN ABROAD ASEAN OFFICE, DEVELOPPMENT PROGRAM FOR SEA WITH LOCAL GOV (UCLG) REACH OF NEW MARKETS BY CAPITALIZING ON CEEDERSHIPS, EP MARKETEERS
40. 40. STRENGTHS CHALLENGES OPPORTUNITIE S RESPONSES EFFECTIVENES S MAIN OPPORTUNITIES PPI ASEAN ECONOMIC COMMUNITY EMERGING MARKET ASIA-AFRICA CONFERENCE REACH OF NEW MARKETS BY CAPITALIZING ON INDONESIAN ABROAD ASEAN OFFICE, DEVELOPPMENT PROGRAM FOR SEA WITH LOCAL GOV (UCLG) REACH OF NEW MARKETS BY CAPITALIZING ON CEEDERSHIPS, EP MARKETEERS REACH OF NEW MARKETS BY CAPITALIZING ON POLITICAL & ECONOMICAL DECISIONS (INVESTMENTS IN AFRICA)
41. 41. STRENGTHS CHALLENGES OPPORTUNITIE S RESPONSES CUSTOMERS/ APPLICANTS Growth & Better Satisfaction PARTNERS Better Understanding, EwA Better Support Guest speaker in many events STAKEHOLDERS
42. 42. What have we learn from 1415? LinkedIn works Work more with big country partners, such as Japan, India, Malaysia Clear CEEDER SHIP understan ding & planning Push digitalizati on for engageme nt Physical marketing team to be strictly educated Visa flow and restriction understan ding EST Tracking and utilization New SRB guidelines