now that we can do anything

8/9/2019 Now That We Can Do Anything

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now that

we can doanything,what will

we do?-bruce mau


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invigorateour

province

Building Culture, Building Community


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createan

industry

buildourcommunity


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stirculture

exploreideas


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beamazedcelebrate


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Now is the time to make a difference.It is the time to take our bold visions ofwhat can be and make them a reality.We have the creativity and opportunity

to think differently about our collegeand our communities. We have theenergy and resources to act decisivelyand courageously as we build our futuretogether. And, we have the unmistakableimperative to advance an innovative,sustainable, and culturally compelling

city, province, and country.Lance CarlsonPresident and CEO, ACAD

invitetheworld


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imagine

a provincethat attracts the best and the brightest

from Canada and the rest of the world to

study, live, and play. Imagine a world-

class province with the cultural landscape

to attract global talent.


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a cityin which innovation, creativity and culture

are intertwined with community develop-

ment. Imagine lectures, performances,

and gallery openings that bring together

business leaders and artistic innovatorsto build Calgarys cultural community.

Imagine a city in which creativity and

culture are intertwined with industry and

corporate growth.

imagine


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imaginea neighborhoodin which sculptors share a community garden

with entrepreneurs, school teachers, and the

owner of the neighborhood bistro. Imagine

a park designed to showcase work by local

sculptors, and cafes that function as community

galleries. Imagine a community where local

families, young artists, and corporate volun-

teers come together to transform a concrete

wall into a colourful mural.


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imagine

anchored by one of the most respected

and innovative arts and design institutions

in Canada.

an urbancommunity


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imagine

ACADin the heart of the city centre.


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ACAD in the city centre presents an unprecedented opportunity to make a

real difference for Calgary, Alberta, and Canada. Leveraging the creativity and

innovation of ACADs community of artists and designers gives us a unique

ability to build synergy between community development, cultural development,

urban placemaking post-secondary education infrastructure, and a growing

knowledge-based industry. This synergy will, in turn, enrich the work of the

college and enliven the cultural landscape of the province and the city.

ACAD will bring thousands of artists and creative thinkers from around the

country and around the globe to the city centre, creating a cultural heart for

Calgary. Leading innovators in arts and culture will bring their ideas to classes

and lectures as well as cafes, community groups, and start-up cultural institutions.

The library will inspire and educate. The galleries will present ideas and promote

dialogue. The community will learn, grow, and innovate. ACAD will be a part of

the city, sharing spaces, stimulating ideas, and stirring culture.

Facilities and Spaces

Workshops, practice rooms, and studios

Library

Community spaces

Theatres for presentations, lectures, and conferences

Performance venues

Public galleries

Apartments and residences

Unbridled creativity. Unlimited innovation. Unparalleled passion.

Programs and Happenings

Institute for the Creative Process

Stirring Culture

Artstream Program

Gallery walks

Studio demonstrations

Public art installations

Performances

Lectures and symposiums

Community classes


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Makes a difference for artists, designers and innovators

- promotes ACAD as a global leader in innovationand creative expression

- expands program opportunities and di versity

- supports creative lifestyle and artist needs

Makes a difference for Calgary

- builds a strong community economic base- acts as a catalyst for cultural development

- promotes new community-building andpartnership opportunities

Makes a difference for Alberta

- supports Albertas post-secondary education goals

- develops the talent and infrastructure to buildAlbertas sustainable future

- creates a strong urban identity and sense of placefor the city and the province

- promotes shared innovation and creativity for

businesses and cultural institutions

- encourages public-private partnerships that ful llshared strategic goals

Makes a difference for Canada

- promotes Canadian innovation and creativethought leadership

- creates a new cultural center and touristdestination for Canada

- builds Canadas cultural and knowledge-basedtalent pool

ACAD in the heart of the city


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Now that

we cando anything,what willyou do?

The opportunityto make a differenceis real.

For more information about realizing this opportunity,please contact Lance Carlson, President and CEO of

ACAD at 403-284-7670.

Many thanks to the Kahanoff Foundation for their support


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participate


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Supporting Albertas post-secondary education strategyACADs initiative is strategically aligned with the educa-

tional policy and business priorities of several provincial

stakeholders, including Alberta Advanced Education.

The Ministry of Advanced Education has released a

20-year plan to increase access to and participation in

post-secondary education in Alberta by 15,000 spaces

by 2008 and 60,000 spaces by 2020 1. This plan placesspecic emphasis on education with a focus on unleash-

ing innovation, leading in learning, competing in a global

marketplace and making Alberta a world-class place to

live, work and visit. This clear mandate underscores the

imperative to provide expanded opportunities for post-

secondary arts and design education in the province

and in Calgary in particular.ACAD already educates nearly one third of all arts and

design graduates in Alberta and, based on current

demand, the college is anticipating signicant enrollment

growth in the future. ACAD located in the centre of

Calgary will allow the college to expand student enroll-

ment, program innovation, and community outreach for

continuing education classes and lectures. ACAD will

become a leading cultural and educational resource for

the province.1 Alberta College of Art and Design; Master Plan Report; pp. 12-13.

Developing talent and professional infrastructure

for Albertas future

ACAD is committed to integrating its academic programs

with Albertas growing business community. In addition

to fueling a cultural economy, ACAD will provideAlbertas workforce with graduates educated in design,

arts and innovation. Such individuals are in increasing

Making a difference for Alberta and for Canada

continued >


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demand as businesses seek new ways to solve complex

problems, employ systems thinking and create differen-

tiation among competitors.

ACADs graduates will support the sustainable growth

of the provinces creative and knowledge-based industries

for years to come. A multi-dimensional professional land-

scape will enable Alberta to maintain an edge when

competing with other cities for businesses, skilled workers,

students, tourists, and events. Cultivating a wider range

of job opportunities will also help companies to attract

more families to the area and promote sustainable

urban growth. ACAD in the city centre creates a prominent

urban environment in support of the provinces commitment

to building a world-class, sustainable city and province.

Creating an urban identity and sense of place

The appeal of urban arts districts as tourist destinations is

proven around the world. From Torontos Distillery District

and Vancouvers Granville Island to New Yorks Soho and

Baltimores Station North, locals and visitors are consis-

tently driven to arts districts for entertainment, dining,

and shopping, as well as performances and exhibitions.

The impacts of this tourism can be quite signicant. Forexample, the current cultural development in Toronto is

expected to attract more than 4 million visitors per year 2 .

With ACAD in the heart of Calgary, the city centre will de-

velop a neighbourhood with a uniquely creative character

including galleries, performances, and cafes. As an

educational institution, ACAD will lead the way, sponsoring

activities like the Institute for the Creative Processsuccessful Stirring Culture lecture series that will attract

both Canadians and international visitors.2 Urban Land, March 2006

Building innovation, creative thought leadership,and a cultural industry

Culture-based industry and commerce are already

important segments of Canadas economic future. Cur-

rently, the cultural industries generate annual revenues

of approximately $15.7 billion and employ approximately

87,000 persons in Canada 3 . Culture-based industries

are a signicant generator of skills-based jobs, and area crucial part of Canadas knowledge-based economy.

Investing in ACADs future in the heart of Calgary will

allow the college and the city to emerge as leaders in

Canadas growing creative industry. Supporting ACADs

growth also supports the education of Canadas brightest

creative thinkers, designers and artists. Together, we will

create a sustainable source of innovation, creativity andtalented citizens for both the province and Canada.3 Prole of Small and Medium-Sized Enterprises in the Canadian Cultural Industries,

Nordicity Group Ltd. (NGL) Prepared for: Department of Canadian Heritage March

2004; as cited in ACAD Master Plan Report

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Building a neighbourhood economyACADs presence in the city centre will spur economic

development and provide a growing tax base for both

the city and the province. Both directly and indirectly,

the college will drive residential development in the

area, attracting a residential population that will include

working artists, students and college staff as well as

professionals working in Calgarys downtown core. Thissame population will also support restaurants, cafes,

groceries, bookshops, art supply stores, and other retail

and commercial development in the neighbourhood.

Arts institutions and programs have wide public support,

and are often viewed as desirable amenities in a

community. Building on ACADs creative population,

the neighbourhood will attract new businesses includingdesign rms, new media ventures, photography studios,

and galleries. The ACAD neighbourhood will come

alive with round the clock activity, creating a vibrant

community in the heart of the city centre.

As ACAD expands, it will also provide additional

employment opportunities faculty, researchers,

support staff, etc. for artists and designers as well as

neighbourhood residents. Graduates will enter Calgarys

professional workforce in increasing numbers, and

these new professionals will bring both design skills

and an understanding of the creative process to

Calgarys expanding knowledge-based industries.

Making a difference in the community and for Calgary

continued >

i d


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Catalyst for cultural developmentACADs inuence will extend far beyond the classroom

walls into the heart of the city. As both a cultural leader

and an educational institution, ACAD is well positioned

to partner with Calgarys existing cultural institutions

and to build a cultural community that supports creativity

and innovation in Calgary and across Alberta. The college

will be a focus point for creative organizations of alltypes cultural institutions, community-based arts

organizations and private businesses fostering shared

dialogue, exchange of ideas, and increased awareness.

Investing in ACADs future in the heart of Calgary will

allow the college and the city to emerge as signicant

leaders in Canadas growing cultural and creative

industries. Building this capacity in Calgary will create asustainable source of innovation, creativity and talented

citizens for the entire province.

< continued

Promoting leadership in innovation andnew partnership opportunities

Developing a new ACAD presence in the city centre will

allow the college to take an even stronger role in bringing

innovation to the civic and business communities.

Already, ACAD is an institutional leader in creative thinking.

Developing a closer connection to Calgarys urban core

will allow the college to leverage that innovation acrossa wide community of partners.

Bringing ACAD into the city centre will enable the

development of partnerships with other cultural institu-

tions, local civic groups and the downtown business

community. Specically, ACADs Institute for the Creative

Process will provide a forum for collaboration between

academic and business communities, and will serve as avehicle for communicating this work to the public.


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Expanding program opportunities and diversityAcross Canada and around the world there is a growing

demand for leadership and innovation from cultural

institutions. ACAD now has the opportunity to help

ll that need, becoming one of Canadas premier

cultural institutions and making a difference in our

cultural landscape.

Currently ACAD educates approximately one third of allarts and design graduates in Alberta. The college has

developed a comprehensive plan for growth that includes

a signicant increase in total enrollment, greater student

diversity and an expanded curriculum. The college will

also begin the implementation of a graduate degree

program as part of a new mandate that was granted by

the Ministry of Advanced Education, and continue tobroaden the reach of its community education programs.

ACAD recently created the highly innovative Institute

for the Creative Process (ICP@ACAD). The program, the

rst of its kind at a Canadian post-secondary institution,

was specically formed to focus and organize the

various activities, enterprises, and initiatives of the

college with regard to cultivation of dialogue, research,

and special projects that directly address the nature ofthe creative process and design thinking. The program

has also given ACAD the opportunity to build partner-

ships with some of Canadas leading corporations.

Based on ACADs projected growth, new facilities are

essential in order to accommodate an expanding student

population, a diversity of programs, and greater

engagement with the community of Calgary and beyond.

Making a difference for artists, designers, and innovators at ACAD

continued >

< continued


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Nurturing the creative lifestyle

Located in the city centre, ACAD will be a nucleus for

creativity. It will support young artists who come to

the college to learn and grow, as well as established

professionals who join ACAD to practice their craft and

mentor others. Many creative professionals seek the

energy and fast pace of city life. The urban environmentprovides the concentration of creative impulse that

fosters dialogue, expression, exchange, collaboration,

experimentation, production, and innovation. ACAD will

support this atmosphere by growing its own presence,

broadening the scope of the creative community, and

partnering with other cultural institutions in Calgary and

around the province.Across North America, the popularity of urban colleges

is increasing. Particularly at art and design institutions,

students and faculty are seeking increased engagement

with the city and community. With ACAD located in the

heart of Calgary there will be numerous opportunities

for artists and designers to become a part of the urban

experience. The college may support benet perfor-mances, community art shows, continuing education,

partnerships with local schools, and public art projects,

as well as more informal participation with neighbour-

hood residents.

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now that we can do anything

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