novelties in the vlerick library may 2014

7
Novelties in the Vlerick library May 2014 Contains recent library acquisitions & publications by Vlerick authors Book in the picture Customer Innovation: Customer- centric strategy for enduring growth by Marion De Bruyne. Click on the links to find the book in the language of your preference: English or Dutch Watch the video on ‘outside-in organisations’. A new set of organizations have discovered a new formula. They combine customer-centricity with innovative power. These organizations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy around it. They replace practices of the past with a new set of capabilities, which enable them to be ahead of the curve in discovering new market opportunities. This enables them to develop new products and services faster than ever before and they hit the bull's eye in the market. Whereas the traditional value chain model regards the market as the end-outcome of the efforts of the organization, the reversed value chain model starts there. The customer is the starting point and the value chain is the result of understanding customer needs and requirements. Packed with real world examples from a range of leading global companies including Disney, Coca-Cola, LEGO, Eurex, Netflix, KLM, Carglass, Komatsu, Callebaut and more, Customer Innovation provides every business with the framework it needs to combine customer focus with innovation to achieve success. Source: http://www.koganpage.com/editions/market-focused- strategies/9780749471644 Books & publications by subject area Accounting & Finance Business & Economics Change Management Corporate Governance Entrepreneurship Human Resource Management Innovation Marketing Management Management Skills Research Methodology

Upload: vuonglien

Post on 02-Feb-2017

217 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: Novelties in the Vlerick library May 2014

Novelties in the Vlerick library

May 2014

Contains recent library acquisitions & publications by Vlerick authors

Book in the picture

Customer Innovation: Customer-

centric strategy for enduring

growth

by Marion De Bruyne.

Click on the links to find the book in the language

of your preference: English or Dutch

Watch the video on ‘outside-in organisations’.

A new set of organizations have discovered a new

formula. They combine customer-centricity with

innovative power. These organizations have created a

completely outside-in approach to the market. They are

not driven by what they're good at. They start with the

market and design their strategy around it. They

replace practices of the past with a new set of

capabilities, which enable them to be ahead of the

curve in discovering new market opportunities. This

enables them to develop new products and services

faster than ever before and they hit the bull's eye in the

market. Whereas the traditional value chain model

regards the market as the end-outcome of the efforts

of the organization, the reversed value chain model

starts there. The customer is the starting point and the

value chain is the result of understanding customer

needs and requirements.

Packed with real world examples from a range of

leading global companies including Disney, Coca-Cola,

LEGO, Eurex, Netflix, KLM, Carglass, Komatsu, Callebaut

and more, Customer Innovation provides every business

with the framework it needs to combine customer

focus with innovation to achieve success.

Source: http://www.koganpage.com/editions/market-focused-

strategies/9780749471644

Books & publications by

subject area

Accounting & Finance

Business & Economics

Change Management

Corporate Governance

Entrepreneurship

Human Resource Management

Innovation

Marketing Management

Management Skills

Research Methodology

Page 2: Novelties in the Vlerick library May 2014

All Vlerick publications are highlighted

Accounting & Finance

The Financial Happiness Barometer. Wave 2.

Debruyne, M., Goedertier, F., Geskens, K. 2014, Vlerick Business School research

report, February, 170p.

To read this report, contact the Library. Background info on the report can be found here.

Revue de la Literature Relative au Financement des Jeunes Entreprises

Innovantes.

Manigart, S., Collewaert, V., Standaert, T., Devigne, D., IWEPS Rapport de

Recherche.

To read this report, contact the Library

Time Driven Activity Based Costing for Public Services: A field study in Belgian

Swimming Pools.

Stouthuysen, K., Schierhout, K., Roodhooft, F., Reusen, E. Public Money and

Management. 2014, 34(4): 289-296.

To read this article, contact the Library

Fundamentals of Corporate Finance (2nd European ed.)

David Hillier, Iain Clacher, Stephen Ross, Randolph Westerfield, Bradford Jordan.

McGraw-Hill Education, 2014.

To read this book check the library catalogue

Principles of Corporate Finance (11th global ed.)

Richard A. Brealey, Stewart C. Myers. McGraw Hill Education, 2013.

To read this book check the library catalogue

Valuation Workbook: Step-By-Step Exercises and Tests to Help You Master

Valuation (5th rev. ed.)

McKinsey & Company Inc, Tim Koller, Marc Goedhart. John Wiley & Sons, 2011.

To read this book check the library catalogue

Page 3: Novelties in the Vlerick library May 2014

All Vlerick publications are highlighted

Business & Economics

When the Money Runs Out: The End of Western Affluence

Stephen D. King. Yale University Press, 2013.

To read this ebook check the library catalogue

Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment

Anita Elberse. Henry Holt & Company, 2013.

To read this book check the library catalogue

The Year Without Pants: Wordpress.com and the Future of Work

Scott Berkun. Jossey-Bass, 2013.

To read this ebook check the library catalogue

Change Management

Leading Change

John P Kotter. Harvard Business School Press, 2012.

To read this book check the library catalogue

Organizational Change: An Action-Oriented Toolkit

Tupper F Cawsey, Gene Deszca, Cynthia Ingols. Sage Publications, 2011.

To read this book check the library catalogue

Scaling Up Excellence: Getting to More Without Settling for Less

Robert I Sutton, Huggy Rao. Crown Business, 2014.

To read this ebook check the library catalogue

Page 4: Novelties in the Vlerick library May 2014

All Vlerick publications are highlighted

Corporate Governance

Boards and Shareholders in European Listed Companies: Facts, Context and Post-

Crisis Reforms

Massimo Belcredi, Guido Ferrarini. Cambridge University Press, 2013.

To read this ebook check the library catalogue

Entrepreneurship

Entrepreneurship as an Urban Event? Empirical Evidence from European Cities.

Bosma, N., Sternberg, R., Regional Studies. 2014, 48 (6): 1016-1033.

To read this article, contact the Library

Effectual Entrepreneurship

Stuart Read, Saras Sarasvathy, Robert Wiltbank. Routledge, 2010.

To read this ebook check the library catalogue

Enterprise in Action: A Guide to Entrepreneurship

Peter Lawrence . John Wiley & Sons, 2013.

To read this book check the library catalogue

Human Resource Management

Status Integration HRM Library

In May 56 titles were added to the collection.

Check the library catalogue for an overview of all 513 titles in the HRM Library

In Search of Work-Home Balance: A Study on Individual and Contextual

Antecedents and Career Outcomes

De Hauw, S. KU Leuven, 2014.

To read this doctoral dissertation, check the library catalogue

Page 5: Novelties in the Vlerick library May 2014

All Vlerick publications are highlighted

Innovation

Customer Innovation: Customer-Centric Strategy for Enduring Growth

Marion Debruyne. Kogan Page Ltd., 2014.

To read this book check the library catalogue

Customer Innovation: Waarom de klant centraal staat in bedrijfsinnovatie

Marion De Bruyne. Lannoo, 2014. To read this book check the library catalogue

Innovation Governance: How Top Management Organizes and Mobilizes for

Innovation

Jean-Philippe DesChamps, Beebe Nelson. Jossey-Bass, 2014.

To read this book check the library catalogue

The Innovator's Solution: Creating and Sustaining Successful Growth

Clayton M Christensen, Michael E Raynor. Harvard Business School Press, 2013.

To read this book check the library catalogue

Management Skills

Modern Minds: Kan uw hoofd de 21ste eeuw aan?

Wouter Van Driessche. De Tijd, 2014.

To read this booklet check the library catalogue

Judgment in Managerial Decision Making

Max H. Bazerman, Don A. Moore. John Wiley & Sons Inc, 2013.

To read this book check the library catalogue

Page 6: Novelties in the Vlerick library May 2014

All Vlerick publications are highlighted

Marketing Management

Emarketing Excellence: Planning and Optimizing Your Digital Marketing

Dave Chaffey, PR. Smith. Routledge, 2012.

To read this ebook check the library catalogue

Consumer Brand Value and Advocacy Drivers of a Telecom Brand

De Berti, F., Baecke, P., Goedertier, F. 2014, Vlerick Business School research

report, February, 36 p.

To read this report, contact the Library

The New Rules of Marketing & PR: How to Use Social Media, Online Video,

Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers

Directly (4th. Ed.)

David Meerman Scott . John Wiley & Sons, 2013.

To read this book check the library catalogue

The Social Media MBA in Practice: An Essential Collection of Inspirational Case

Studies to Influence Your Social Media Strategy

Christer Holloman. John Wiley & Sons, 2013.

To read this book check the library catalogue

The Social Media MBA: Your Competitive Edge in Social Media Strategy

Development and Delivery

Christer Holloman. John Wiley & Sons, 2012.

To read this book check the library catalogue

Research Methodology

Advanced Econometrics with Stata. Concepts and Exercises

Cesar Perez Lopez. Createspace, 2014.

To read this book check the library catalogue

Page 7: Novelties in the Vlerick library May 2014

All Vlerick publications are highlighted

Research in Management: Perspectives on Justice and Trust in Organizations

Chester A Schriesheim, Linda L Neider. Information Age Publishing, 2012.

To read this ebook check the library catalogue

The Handbook of Online and Social Media Research: Tools and Techniques for

Market Researchers

Ray Poynter . John Wiley & Sons, 2010.

To read this book check the library catalogue

Research Methods for Business: A Skill-Building Approach

Uma S. Sekaran, Roger Bougie. John Wiley & Sons Inc, 2013.

To read this book check the library catalogue

Contact

Vlerick Library

Reep 1

9000 Ghent

Tel.: + 32 9 210 97 27

[email protected]

www.vlerick.com/library

Opening hours

Monday to Thursday

10 a.m. - 12 p.m. & 1 p.m. - 5 p.m.

Friday

10 a.m. - 12 p.m.

Knowledge into action!

Want to stay up-to-date with the latest library

acquisitions and most recent Vlerick publications?

Subscribe to this newsletter by sending an email to

[email protected].