novelties in the vlerick library may 2014
TRANSCRIPT
Novelties in the Vlerick library
May 2014
Contains recent library acquisitions & publications by Vlerick authors
Book in the picture
Customer Innovation: Customer-
centric strategy for enduring
growth
by Marion De Bruyne.
Click on the links to find the book in the language
of your preference: English or Dutch
Watch the video on ‘outside-in organisations’.
A new set of organizations have discovered a new
formula. They combine customer-centricity with
innovative power. These organizations have created a
completely outside-in approach to the market. They are
not driven by what they're good at. They start with the
market and design their strategy around it. They
replace practices of the past with a new set of
capabilities, which enable them to be ahead of the
curve in discovering new market opportunities. This
enables them to develop new products and services
faster than ever before and they hit the bull's eye in the
market. Whereas the traditional value chain model
regards the market as the end-outcome of the efforts
of the organization, the reversed value chain model
starts there. The customer is the starting point and the
value chain is the result of understanding customer
needs and requirements.
Packed with real world examples from a range of
leading global companies including Disney, Coca-Cola,
LEGO, Eurex, Netflix, KLM, Carglass, Komatsu, Callebaut
and more, Customer Innovation provides every business
with the framework it needs to combine customer
focus with innovation to achieve success.
Source: http://www.koganpage.com/editions/market-focused-
strategies/9780749471644
Books & publications by
subject area
Accounting & Finance
Business & Economics
Change Management
Corporate Governance
Entrepreneurship
Human Resource Management
Innovation
Marketing Management
Management Skills
Research Methodology
All Vlerick publications are highlighted
Accounting & Finance
The Financial Happiness Barometer. Wave 2.
Debruyne, M., Goedertier, F., Geskens, K. 2014, Vlerick Business School research
report, February, 170p.
To read this report, contact the Library. Background info on the report can be found here.
Revue de la Literature Relative au Financement des Jeunes Entreprises
Innovantes.
Manigart, S., Collewaert, V., Standaert, T., Devigne, D., IWEPS Rapport de
Recherche.
To read this report, contact the Library
Time Driven Activity Based Costing for Public Services: A field study in Belgian
Swimming Pools.
Stouthuysen, K., Schierhout, K., Roodhooft, F., Reusen, E. Public Money and
Management. 2014, 34(4): 289-296.
To read this article, contact the Library
Fundamentals of Corporate Finance (2nd European ed.)
David Hillier, Iain Clacher, Stephen Ross, Randolph Westerfield, Bradford Jordan.
McGraw-Hill Education, 2014.
To read this book check the library catalogue
Principles of Corporate Finance (11th global ed.)
Richard A. Brealey, Stewart C. Myers. McGraw Hill Education, 2013.
To read this book check the library catalogue
Valuation Workbook: Step-By-Step Exercises and Tests to Help You Master
Valuation (5th rev. ed.)
McKinsey & Company Inc, Tim Koller, Marc Goedhart. John Wiley & Sons, 2011.
To read this book check the library catalogue
All Vlerick publications are highlighted
Business & Economics
When the Money Runs Out: The End of Western Affluence
Stephen D. King. Yale University Press, 2013.
To read this ebook check the library catalogue
Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Anita Elberse. Henry Holt & Company, 2013.
To read this book check the library catalogue
The Year Without Pants: Wordpress.com and the Future of Work
Scott Berkun. Jossey-Bass, 2013.
To read this ebook check the library catalogue
Change Management
Leading Change
John P Kotter. Harvard Business School Press, 2012.
To read this book check the library catalogue
Organizational Change: An Action-Oriented Toolkit
Tupper F Cawsey, Gene Deszca, Cynthia Ingols. Sage Publications, 2011.
To read this book check the library catalogue
Scaling Up Excellence: Getting to More Without Settling for Less
Robert I Sutton, Huggy Rao. Crown Business, 2014.
To read this ebook check the library catalogue
All Vlerick publications are highlighted
Corporate Governance
Boards and Shareholders in European Listed Companies: Facts, Context and Post-
Crisis Reforms
Massimo Belcredi, Guido Ferrarini. Cambridge University Press, 2013.
To read this ebook check the library catalogue
Entrepreneurship
Entrepreneurship as an Urban Event? Empirical Evidence from European Cities.
Bosma, N., Sternberg, R., Regional Studies. 2014, 48 (6): 1016-1033.
To read this article, contact the Library
Effectual Entrepreneurship
Stuart Read, Saras Sarasvathy, Robert Wiltbank. Routledge, 2010.
To read this ebook check the library catalogue
Enterprise in Action: A Guide to Entrepreneurship
Peter Lawrence . John Wiley & Sons, 2013.
To read this book check the library catalogue
Human Resource Management
Status Integration HRM Library
In May 56 titles were added to the collection.
Check the library catalogue for an overview of all 513 titles in the HRM Library
In Search of Work-Home Balance: A Study on Individual and Contextual
Antecedents and Career Outcomes
De Hauw, S. KU Leuven, 2014.
To read this doctoral dissertation, check the library catalogue
All Vlerick publications are highlighted
Innovation
Customer Innovation: Customer-Centric Strategy for Enduring Growth
Marion Debruyne. Kogan Page Ltd., 2014.
To read this book check the library catalogue
Customer Innovation: Waarom de klant centraal staat in bedrijfsinnovatie
Marion De Bruyne. Lannoo, 2014. To read this book check the library catalogue
Innovation Governance: How Top Management Organizes and Mobilizes for
Innovation
Jean-Philippe DesChamps, Beebe Nelson. Jossey-Bass, 2014.
To read this book check the library catalogue
The Innovator's Solution: Creating and Sustaining Successful Growth
Clayton M Christensen, Michael E Raynor. Harvard Business School Press, 2013.
To read this book check the library catalogue
Management Skills
Modern Minds: Kan uw hoofd de 21ste eeuw aan?
Wouter Van Driessche. De Tijd, 2014.
To read this booklet check the library catalogue
Judgment in Managerial Decision Making
Max H. Bazerman, Don A. Moore. John Wiley & Sons Inc, 2013.
To read this book check the library catalogue
All Vlerick publications are highlighted
Marketing Management
Emarketing Excellence: Planning and Optimizing Your Digital Marketing
Dave Chaffey, PR. Smith. Routledge, 2012.
To read this ebook check the library catalogue
Consumer Brand Value and Advocacy Drivers of a Telecom Brand
De Berti, F., Baecke, P., Goedertier, F. 2014, Vlerick Business School research
report, February, 36 p.
To read this report, contact the Library
The New Rules of Marketing & PR: How to Use Social Media, Online Video,
Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers
Directly (4th. Ed.)
David Meerman Scott . John Wiley & Sons, 2013.
To read this book check the library catalogue
The Social Media MBA in Practice: An Essential Collection of Inspirational Case
Studies to Influence Your Social Media Strategy
Christer Holloman. John Wiley & Sons, 2013.
To read this book check the library catalogue
The Social Media MBA: Your Competitive Edge in Social Media Strategy
Development and Delivery
Christer Holloman. John Wiley & Sons, 2012.
To read this book check the library catalogue
Research Methodology
Advanced Econometrics with Stata. Concepts and Exercises
Cesar Perez Lopez. Createspace, 2014.
To read this book check the library catalogue
All Vlerick publications are highlighted
Research in Management: Perspectives on Justice and Trust in Organizations
Chester A Schriesheim, Linda L Neider. Information Age Publishing, 2012.
To read this ebook check the library catalogue
The Handbook of Online and Social Media Research: Tools and Techniques for
Market Researchers
Ray Poynter . John Wiley & Sons, 2010.
To read this book check the library catalogue
Research Methods for Business: A Skill-Building Approach
Uma S. Sekaran, Roger Bougie. John Wiley & Sons Inc, 2013.
To read this book check the library catalogue
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