Nova report

Presented by ; amit sengar PIM Gwalior

The company is owned and managed by promoters having over 30 years of experience in the field of dairy products

Sterling Agro currently markets its products under various brand names (primarily Nova and A-One), each addressing different segments of the market

The company has a strong procurement network, extending to 150,000 Farmers across 120 Chilling Centers

The company has an extensive pan India network of distributors and is also exporting to 33 countries

Sterling Agro has a considerable presence both in the bulk and consumer markets with a network of over 1,000 dealers/distributors and more than 18,000 retailers spread all over India

Introduction

Sterling is promoted by Mr. Kuldeep Saluja(Managing Director) and Mr. Laxmi Narain Kesarwani(Chairman). The company was launched in the year 1994.

Before starting its first plant in 1994, at Kundli (Haryana),

The company currently produces

Skimmed Milk Powder, Instant Skimmed Milk Powder, Partially Skimmed Milk Powder, Full Cream Milk Powder, Instant Full Cream milk powder Butter Milk Powder, Instant Fat Filled powder Dairy Creamers, Dairy Whitener, all kinds of Blended Milk Powders, Ghee (milk fat), White Butter, and Butter

Sterling currently has a capacity of 2.4 million liters per day of milk, making it one of the largest players in the private sector in India Sterling mostly markets its products under the brand name “Nova”, a well respected name in dairy products, in India

Capacity

Objective The fundamental objective of every enterprise is to grow and serve a larger consumer base better. Since our inception, all our strides have been growth oriented.

We believe that one of the most important measures of our success is profitability. Profits allow us to strengthen and enhance the dairy products industry, to support the rural dairy farmers, to consolidate the capital required for growth and to validate our beliefs and practices.

Our objective is to perpetually seek opportunities for growth so that we can make unique and valuable contribution to the society and environment

Mission

• To offer excellent high quality products, thereby fulfilling customer expectations, with our superior quality and technical expertise.

• Keep surpassing our own goals, keeping our values intact.

• Expand our business without putting a strain on our environment and without compromising on our ethics.

• Learn from the past, appreciate the present, and work for the future

Nova Organizational Structure

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