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Policies in support of design Gisele Raulik-Murphy DME Workshop Barcelona, 11.11.2008

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Sobre centros, programas y políticas de diseño, enviado por Giselle Raulik

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Page 1: Nov2008 Barcelona   G Murphy

Policies in support of design Gisele Raulik-Murphy

DME Workshop Barcelona, 11.11.2008

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Introduction to policy

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How to make Great Britain a winner in the Olympic Games?

= How to increase the number of medals?

?

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“World Class Performance Programme”

Since 1997 (long-term investment)

£100m per year is invested in Britain's top athletes by UK Sport

both National Lottery and Government Exchequer funds

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1996 - Atlanta 2008 - Beijing1 gold medal 19 gold medals Position 36 Position 4

RESULT:

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What is policy?

The process by which governments translate their political vision into programmes and actions to deliver outcomes - desired changes in the real world.

(UK National School of Government)

What is design policy?

The process by which governments translate their political vision into programmes and actions in order to develop national design resources and encourage their effective use in the country.

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Design Centres

Exhibitions

Awards / Competitio

ns

Seminars / Conferences

Shops

Publications

Website

Support for SMEs

Advisory programmes Mentoring

Sector-specific programmesToolkits

Demonstration programmesIncubators

Education programmes (degree and postgraduate levels)

Professional training …

designers

EDUCATION

SUPP

ORT

busin

esse

sPRO

MO

TION

general publicgovernment

A design policy is implemented by programmes:

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POLICY / STRATEGY

designers

EDUCATION

SUPP

ORT

busin

esse

sPRO

MO

TION

general publicgovernment

The policy provides the vision, integration and monitoring:

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POLICY PROGRAMMES

Strategy ImplementationGovernment-led Anyone’s initiativeCannot be transferred TransferableDifferentiation Strengthening

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ResearchDesign policies and programmes of countries

in different stages of economic development

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Source: World Economic Forum, Global Competitiveness Report 2006-2007

FinlandKoreaBrazilIndia

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- Policy process

- Design policy strategy

Finland Korea Brazil India

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Policy process

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Design policy process (generic model):

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Policy process:

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Policy process:

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Policy process:

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Policy process:

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Design PolicyStrategyThey are all industrial policies.

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The most common intervention, present in most countries.

Government intervention justified on market failure or opportunities

Design policy (generic model):

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Design is not the only factor in an industrial policy

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For an industry-led design policy, exploring links with other policies is very important

Design is not the only factor in an industrial policy

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Finland

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Korea

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Brazil

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India

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SIMILAR design policy strategy

CONTRASTING policy delivery

The same strategy cannot be delivered in different countries, where there are different political, economic and social environments.

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Health Infrastructure

EducationInstitutions

Innovative products

Sophisticated processes

POLICY MATTERS

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Recognise weaknesses

On design policies:

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Recognise weaknesses

Build on strengths

Cycling Rowing Sailing

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Recognise weaknesses

Build on strengths

Identify opportunities

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Recognise weaknesses

Build on strengths

Identify opportunities

Have a vision (policy is long term impact)

“It typically takes around 8 years to reach their peak once their talent has been identified.”

(UK Sport)

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Recognise weaknesses

Build on strengths

Identify opportunities

Have a vision (policy is long term impact)

Operate with other policies

Besides the World Class Performance Programme, which invests directly in sports and athletes:- Coaching Programme- Scientific and medical support- Ensuring athletes a full-time career in sport- Identification of future talent

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Recognise weaknesses

Build on strengths

Identify opportunities

Have a vision (policy is long term impact)

Operate with other policies

Go for differentiation – competitive advantage

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and most important:Find other policy areas where design can play a role

?

because we believe that design can contribute to society and economy growth not only through products and services but also through strategic thinking.

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Thank you

Gisele Raulik-Murphy, [email protected]