nosto shopify webinar_slideshare
TRANSCRIPT
Isaac Moshe, UK Managing Director !
Screen Pages Client Event Thursday, 25th September 2014
How to increase conversion and boost revenues on your Shopify store
with personalized recommendations
Isaac Moshe, Marketing Director, Nosto Solutions
+
Webinar: Thursday 9th October 2014
Nosto enables online retailers to deliver customers a personalised shopping experience… !
About Us
Nosto enables online retailers to deliver customers a personalised shopping experience… !
…increasing conversion, AOV and customer retention.
About Us
+1.8 billion personalized recommendations generated
AN INTERNATIONAL LEADER1700+ etailers in over 50 countries
Personalizing the customer journey
Cart Page
Home Page
Category Page
Product Page
Search Page
Pinky Board 404
Error Page E-mail
SurfboardsCart Page
Search Page
Home Page
YES? NO?3 seconds
Average time before an internet user decides if he stays or leaves a website
Customer Acquisition
90%
100%60%30%
Total visitors
Visiting Shopping Area
Place items in cart
But… after all that hard work and money
2.8% Make a purchase
100%60%30%
Total visitors
Visiting Shopping Area
Place items in cart
But… after all that hard work and money
1% On mobile
Make a purchase2.8%
Time spent on the site increased
by 66%
Time spent on the site increased
by 66% !
Number of products viewed increased
by 126%
Conversion Rate increased by 77%!
research website awareness
product search
product awareness
decision payment reception
Pinky Board
satisfaction
are buying from the 1st contact
<15%Buying cycles are getting longer
Average CTR 7.4%
Category Page
Surfboards
Product Page
Pinky Board
13% Greater
Conversion
Cart Page
Cart Page
Personalizing the customer journey
Pinky Board 404
SurfboardsCart Page
Search Page
Cart Page
Home Page
Category Page
Product Page
Search Page
Error Page E-mail
www.nosto.com/shopify
