The Householder• St Peters StreetNorthcoteAuckland 0627

We'd like to know what you think about the Northcote ShoppingCentre - please complete this 10 minute survey and go intothe draw to win one of five $100 Westfield vouchers!

Auckland Council's Research, Investigations and MonitoringUnit is conducting a study on the Northcote Shopping Centre offLake Road, shown in the map on the right.

Part of the study involves understanding how local residentsuse or don't use the centre and how they feel about its role intheir community.

Please complete the following survey. We are interested inyour feedback regardless of whether or not you visit theNorthcote Shopping Centre.

Your answers will be anonymous, and will be combined withresponses from other survey respondents to understand thelocal community as a whole. The results will be used byAuckland Council to better support the local community and itsbusinesses.

When you've completed the survey please post it back inthe pre-paid envelope provided.

If you have any questions, please contact:

Dr Carina MearesSenior ResearcherResearch, Investigations and Monitoring UnitAuckland CouncilEmail: carina.meares@aucklandcouncil.govt.nzPhone: (09) 4847912

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Pleasecontinue

with thequestions

below

1. How frequently, on average, do you shop or spend time in the Northcote Shopping Centre?o Every dayo Several times a weeko Once a weeko Fortnightlyo Several times a montho Monthlyo Less than once a montho Never

Please tell us why you don't visit the shopping centre.

If you answered 'Never', please skip to question 11

Your experience of the Northcote Shopping Centre2. What are your main reasons for visiting the Northcote Shopping Centre? (select all that apply)

o Shopping for goods (e.g., groceries, pharmacy)o Shopping for services (e.g., dry cleaner, hairdresser, medical services)o Dining out I hospitalityo Entertainment I leisureo Other (please specify: -'

------ --.-- ----- - ---- --~----------3. When you visit the Northcote Shopping Centre, how long do you typically spend there? (select one)

o Less than 15 minuteso Between 15 and 30 minuteso Between 30 and 45 minuteso Between 45 and 60 minuteso Between 1 and 2 hourso More than 2 hours

4. Who do you typically interact with when you visit the Northcote Shopping Centre? (select al/ thatapply)

o Friendso Familyo Work colleagueso Staff in the local businesseso Strangers on the streeto I don't interact with anyoneo Other (please specify: -'

5. How much do you agree or disagree with the following statements?

The Northcote Shopping Centre... Strongly Disagree Neutraldisagree

Agree Stronglyagree

Don'tknow

~~_~_n_i_nv_i~i.~~-=~~_ce_._ _ ~_. __ _.r:?__ 0. 0.____ 0J ~__.

Is easily accessible by public transport 0 0 0 0 o!••••••••••• __ •••• _._ ••_._-_ •••••••••••••••••••••• _ •••••••••••••• __ ._._._ •••••••••••••••••••• _ •••••••••••• _ ••• -.--- •••• ---- ••---.- •••• - ••••••••••••• - •••• - ••••••••••••••••••• - •••••••••• __ ••••• _ .•• - •••••••••••••••••••• _ ••••• _ •••••••••• _ •••••••••••••••••••• _ ••••••••• ,f ••••••••••••••••••••••• _. __ •__ •••••.

!Is easily accessible by private transport 0 D

Is a pedestrian friendly place 0 D••••• •••••••••••••••••••• •••••• _ ••••••••••••••••• _ •••••••••• ••••••••••••.••••••••••••• __ •.•••••.••••• _._ •••••••••• ._ ••• •••• ••• ••.• ••••• M._M

Is a clean place 0-_ _.__ ------- .

Is a place where people can feel safe

Is a vibrant place................... __ --_._ ..- _._-_._. __._--

Has a good range of retail options 0.......__ _ _ - _--_ _ _ _._-

Has a good range of dining options 0.....................................

Meets my everyday needs D D 0 0_ •• _ ••••••••••••••••••••• _M •••••••••••••• __ ••••••••••••••••••••••••••••••••••••••••• _ •••••••••••• _._................ • ••••••••••••••••••••••••••••••• _ •••••••••••••••••••••••••• _ ••••••••• _ •• _ ••••••••••••••• _ •••••• _ •••••••• _

Offers things I cannot get elsewhere 0 ODD......... __ __ ._."._ ..__._._' ..'M._. ._,,_ ..__ ., _ __ _ _ .

Offers good value for money 0 0 0 0................................... . _- _......... . -.._ __ ._ __ .

Has public space that enables peopleto gather together and interact

o

D D

D D

o o o o o

D D D

............. _ .._ _ _-- -_ _-_. __.-

. ~..LD D

o D D D D D

o o o o oo................._--- _-- - ---~-+-----

jo o o o

o D········································1 ----- -__ D__ J__ c::J._ ..__ .._ .._

0 ! D......

D 0o o o D

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#186

6. What do you like most about the Northcote Shopping Centre?

7. What, if anything, do you dislike about the Northcote Shopping Centre?

8. What could be improved about the Northcote Shopping Centre?

In order to better understand what role the Northcote Shopping Centre plays in the community, we areinterested in the kinds of interactions you have when you visit the centre .

. ' -9. During your visits to the Northcote Shopping Centre, how frequently do you interact with people from

the following ethnic groups?

Frequency of interaction

Never Occasionally Often

0 0 0

0 0 0-~----..---.-

0 0 0

0 0 0

0 0 0

-E1--- --- -'0 - ---0

0 0 0

Very often Don't know

o o

Indian

Korean o o

Other Asian o o

--EJ----------j ------0- ------ ---MaOFi --

Pacific peoples----_._----------------o o

510. Overall, thinking about the contact you have had with people from different cultural backgrounds at

the Northcote Shopping Centre, please rate how favourable or unfavourable your interactions havebeen with the following groups:

Type of interaction Don't know II have had no

interaction withthis group

Veryunfavourable

Neitherfavourable norunfavourable

Veryfavourable

o

Somewhatunfavourable

Somewhatfavourable

NZ European/ Pakeba

Chinese

o o o o

o o o o.......................................... _--

Indian

Korean

o o o o ,............................................ __ _...... . ,

oo o o o........... _ __ _ .._--_., _.__ ••••.•...................._ •...........••••._ ..........•..._----

Other Asian o o o oMaori o o o o

Pacifico 0- -peeJ3les--- -..- ..-..--. ---- .-- ~- .. o o

Your local community

If you answered 'Never' in Q1, please continue from here

o·········· .. · ·1 _ .

o

o o

o

o

o o

o o

o

11. How long have you lived in your current neighbourhood? years months

12. How much do you agree or disagree with the following statement?

Strongly Disagree Neutraldisagree

Agree Stronglyagree

In general, I feel a sense of belongingin my local neighbourhood.

o oo o o

13. Does the Northcote Shopping Centre contribute to your sense of belonging in your local community(either positively or negatively)? Please explain.

14. How much do you agree or disagree with the following statements?

The Northcote Shopping Centre ... Strongly Disagree Neutraldisagree

Agree Stronglyagree

Don'tknow

o o o oIs an important part of my local

community ----_ _ __ _ - .Is a place that fosters a sense ofbelonging in my community-_ __ .._ _----_ ..__ _ _---_ .Is a place where people mix well

................. _ __._.._ __ .__ - .Is a place where people from different

ethnicities interact.._ _ _ - ..............•••••.•...... _ -,---.,--

Adds to the diversity of the city

o o

o o o o

o o oo

o o o o

o o o

5

o

o , 0..............-~-J--....-.....

o o

o o............._ _.---+----

o o

J15. The Northcote Shopping Centre is known for its concentration of Asian businesses. Do you think p

having these businesses grouped together is good or bad for the following:

Very bad Somewhat Neutral Somewhat Very goodbad good

Your local community 0 0 0 0 0

Auckland as a whole D. 0 0 0 0

16. Please tell us more about your answer to question 15 here:

17. How do you feel about non-English shop signage in the Northcote Shopping Centre?

.Diversity in New Zealand"

In the following questions we are interested in your attitudes generally ...

18. How much do you agree or disagree with the following statements?

Strongly Disagree Neutraldisagree

Immigrants contribute significantly to0 0 0

our economy

Immigrants bring a valuable cultural0 0 0

diversity to New Zealand

Agree Stronglyagree

o 0

o 0

19. Please rate the warmth of your feelings towards the following groups, generally, using the "feelingthermometer scale" for each group. A rating of "1n indicates your feeling towards that group is verycold (least favourable) while a rating of "7" indicates your feeling is very warm (most favourable).

1- 7-Very Verycold 2 3 4 5 6 warm

NZ European I Pakeha 0 0 0 0 0 0 0

Chinese 0 0 0 0 0 0 0

Indian 0 0 0 0 0 0 0

Korean 0 0 0 0 0 0 0

Other Asian 0 0 0 0 0 0 0

Maori 0 0 0 0 0 0 0

Pacific peoples 0 0 0 0 0 0 0

20. How frequently do you visit the Northcote Library?o Every dayo Several times a weeko Once a weeko Fortnightlyo Several times a montho Monthlyo Less than once a montho Never

21. How frequently do you visit Northart?o Every dayo Several times a weeko Once a weeko Fortnightlyo Several times a montho Monthlyo Less than once a montho Never

What is your age?Please tell us a little more about yourself

What is your ethnicity? (select all that apply)o NZ European / Pakehao Maorio Samoano Cook Islands Maorlo Tongano Niueano Chineseo Indiano Koreano Other

If 'other' please specify: _

Are you:o FemaleDMale

What is your approximate household income fromall sources before tax?0$0 - $20,0000$20,001 - $30,0000$30,001 - $50,0000$50,001 - $70,0000$70,001 - $100,000D $100,001 - $150,0000$150,001 or moreo Don't know/would rather not say

Thank you for completing this survey! Your answers will help Auckland Council to better support the localcommunity and its businesses.

To enter the prize draw, please complete your details on the next page.

If you have any questions about this survey please contact:

Dr Carina MearesSenior ResearcherResearch, Investigations and Monitoring UnitAuckland CouncilEmail: carina.meares@aucklandcouncil.govt.nzPhone: (09) 4847912

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Prize draw

Please provide your contact details below if you would like to enter the prize draw for one of five $100Westfield vouchers.

The information you provide will not be used for any other purpose and will be kept separately from yourquestionnaire responses to ensure your responses remain confidential.

Name:

Contact phone number: _

Email address:

- -T-hank-y0u!-·--

Please return this survey in the pre-paid envelope provided, or post to:Auckland CouncilPrivate Bag 92300Victoria Street WestAuckland 1142Attn: Carina MearesPrivate and Confidential

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