non flat news october 2012
DESCRIPTION
The latests news of BUFF ® worldTRANSCRIPT
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NON-FLAT NEWS October 2012
ANTON KRUPICKA TAKES SECOND PLACE AT THE ULTRA CAVALLS DEL VENTOn September 29th our newest BUFF® ambassador Anton Krupicka made podium with a time of 8:49:47.
Not even a heavy rain load could stop Anton from wrapping up the race with a second place under his arm in less than 9 hours. The race started at 9:00 am with temperatures of 55 degrees. The weather looked promising, but not even one hour later it started to rain right before the runners hit the mountainous part of the track.
When the runners started to get closer to the highest point of the loop they were welcomed by thick fog and rain but luckily no wind. Anton was about ten minutes behind the first runner, but was able to carry on and end with a tremendous Cme resulCng in a 2nd place.
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AEer this exhausCng race, on October 1st, Anton made his way out to Igualada and visited the headquarters. During that Cme he got a tour of the faciliCes, met the team, and discussed with the head of design the details on his customized line of BUFF® products.
On the last day, the American ultra-‐runner, was taken to Pedraforca for a video and photo shoot for the BUFF® Summer 2013 campaign. Later that day Anton was driven to Barcelona where he had numerous personal interviews with the press like: Trail Running Review, GQ, Sports Vicious, Men’s Health, etc, ending his visit in Spain with this last event.
Video BUFF® at Cavalls del Vent 2012. More than 35.000 plays on Youtube and 1.100 on Vimeo
https://vimeo.com/channels/250699
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The catalan runner, Núria Picas, has proved her talent and values during this year becoming one of the best runners in the world by winning the Ultra SkyMarathon.
On September 29th, Núria got one of her greatest and well-‐deserved victories, she made first place at Ultra Cavalls del Vent (World Sky-‐Running Series). AEer a hard-‐fought race between Anna Frost and Emelie Forsberg, and fighCng against bad meteorological condiCons, Núria won the first place on the podium with a Cme of 10:34:42.
But was on October 28th, when gedng the first posiCon at the Course Des Templiers gave Nuria the
Ultra-‐Trail World Champion Award of 2012! This Cme, Nuria had also to fight with Anna Frost, but she demonstrated once again during all the race to be a great heroine.
With Course Des Templiers, Núria finishes an excellent run season, having parCcipated on more than 15 races and having celebrated great podiums as Kima Championship, Ultra Cavalls del Vent and the last one, The Course Des Templiers.
With this World Championship and with her enviable runner career she would be very proud of herself as her sponsor, Original BUFF(R) is. CongratulaCons Nuria!
Nuria Picas
World Ultra-Trail Champion
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NÚRIA PICAS
Nuria Picas and Emma Roca (4th) sharing sensations before the race Cavalls del Vent, one month ago. Two of the best Ultra-Trail Runners World Wide BUFF(r) Ambassadors
NÚRIA PICAS, BUFF® ATHLETE, THE WORLD CHAMPION ULTRA TRAIL!
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BUFF® riders, Hall and Casabon, have been traveling all around the world presenting their latest ski edit, The Education of Style. On October 1st the stop was Barcelona, and from the minute they landed at the airport they were received by the BUFF® team. For the next two days Tanner and Phil spent time with team manager Pako Benguerel, visiting the BUFF® headquarters, enjoying the city of Barcelona, and making an appearance at the premiere of The Education of Style.
On the 1st day they got to experience the freestyle life in Barcelona by visiting numerous skating areas and parks. Later that day, they headed out to the headquarters in Igualada to get a tour of the facilities and meet the entire team. They started out visiting the offices, then proceeded to the factory and ended up at the design studio. There, Tanner Hall and the design team talked about the upcoming personal collection that is being created with his collaboration during a brainstorming session.
The next day, the premiere took place in La General Surfera, a renowned store in the freestyle industry close to the city center.
The event started off with a poster signing session at 7:30 pm. Over 150 signed posters were given away and fans got to take pictures and spend time with the riders. At 8:30 pm the film was presented on a large screen surrounded by an eager crowd ready to see the movie.
Cheering, clapping and gasping viewers watched the edit that lasted for about an hour.
After the movie was done, Phil, Tanner and Henrik Harlaut, the 3rd starring rider of the movie, gave away BUFF® products to fans.
At the event there were BUFF® logos and products on display, including two large rollups with Tanner and Phil’s pictures, to show brand presence during the edit and the poster signing.
The evening ended with a satisfied crowd, a successful event and with both riders happy and pleased with the results of the trip.
TANNER HALL AND PHIL CASABON VISIT BARCELONATanner Hall and Phil Casabon, two of the best skiers on the BUFF® Freestyle team, were in Barcelona for the premiere of The Education of Style and paid a visit to the BUFF® headquarters in Igualada.
TANNER HALL PHIL CASABON
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This Canadian rider was born in 1989 in Shawinigan, Quebec. He grew up right next to a ski resort and skied for the first Cme at age 2. Later on he joined the local race team at age 6 unCl he was 11. Today, also known as B-‐Dog, Casabon is a renowned rider in the industry of freeski.
The Austrian rider born in 1989 stood in his skis for the first Cme at age 3. He started with ski racing and then got into mogul skiing, which got him a spot for the naConal team when he was 15 years old. When he was 16, he discovered freeskiing and he was instantly hooked. “Freeskiing sets no boundaries to my creaCvity. I can totally express myself.”
PHIL CASABON
BENE MAYR
Keri started out as an ice-‐hockey player. She hit her first rail at age 21 and since then she has taken the slopestyle scene by storm with X Games silvers and AFP podiums. Herman now holds a total of 4 Winter X Games medals: two in Aspen and 2 from European X Games in Tinges, France.
KERI HERMAN
Born on October 26th 1983 in Kalispell Montana he started skiing when he was 3 years old at Big Mountain Resort out of Whitefish. At the age of 10 he joined the freestyle ski team at Big Mountain which became the starCng point on the road that has made him a legend in the freeski world.
TANNER HALL
B U F F® F R E E S T Y L E T E A M
B U F F®
F R E E S T Y L E T E A M
The BUFF® freestyle team is growing with international stars of the snowboard and ski scene. This is our international team, best know as the BUFF® KINGS CREW.
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Born in 1984 this snowboarder from Barcelona started out snowboarding in Grandvalira (Andorra). He defines his style as “stone” and finds the perfect combinaCon by loving powder in the winter and park in the summer.
MARC SALAS
This Canadian freeskier is mostly known as a "rail" rider. Many of his films are in the urban environment of Quebec City and the surroundings. He was the first ever WX Street gold medalist and Real Snow bronze medalist, both as a rookie in 2011.
Born in 1990 in Boulder, Colorado, Nick grew up racing, but soon he fell for the more extreme side of sports. The thing he enjoys the most about skiing is Jumping: “Flying through the air off a 100 foot jump is the best thing in the world”.
NIC SAUVE
NICK MARTINI
Noah was born in 1992 in Andorra and has been skiing since he was 2 years old. He started freeskiing at age 14 and since then it has become a way of life for him. Although Young, the Andorran rider has been working with numerous US producCon companies
NOAH ALBALADEJO
Pako Benguerel is a Spanish rider and is a known personality in the world of freeski. This parCcular feature and his knowledge of the industry have made him the ideal team manager for BUFF®. Through his advice the company has been able to thrive in the freestyle industry and made itself a place in its compeCCve world of brands.
PAKO BENGUEREL
more coming....
The Spanish rider from Barcelona, made first snow trip was at age 4 when his parents rented a house in Baqueira. When he was 6 years old he started skiing and when he was 10 he began to compete. His parents signed him up at CEVA (Ski Club Vall d’Aran) and soon he became part of their elite compeCng team. He conCnued to be a part of it unCl he was 14 and decided to give freeskiing a chance.
LUKA MELLONI
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DEW TOUR MOUNTAINNot only has BUFF® achieved a fantasCc team of internaConal riders, this
season the company is sponsoring numerous freestyle events globally known in the freeski and snowboarding community. One of these events is the Dew Tour. One of the most renowned mountain sports events in the world, this compeCCon takes place in Breckenridge, CO – Peak 8 on December 13-‐16, 2012. Aqending are the top Male & Female Snowboarders & Freeskiers in the world along with over 40,000 live aqendees. The three disciplines of the compeCCon are Superpipe, Slopestyle and Big Air.
AIR & STYLE INNSBRUCK BUFF® will be sponsoring this major European snowboarding event which will take place in Innsbruck on February 1st 2013. The contest was created by Charly Weger and his snowboard photographer friend Andrew Hourmont. They first started the Air & Style in Innsbruck and expected only a couple of hundred spectators, but more than a few thousand showed up. From then on it’s become one of the most influenCal snowboard events in the world.
TOTAL FIGHT This BUFF® sponsored freeski/snowboarding event will take place in Grandvalira (Andorra) from the 8th unCl the 10th of March of 2013. Total Fight is an invitaConal internaConal compeCCon directed to the best riders in the internaConal scene who fight in a baqle for the best style in the El Tarter’s snowpark, one of Europe’s best areas for freestyle acCon. Snowboarders and freeskiers around the world come to Grandvalira to ride, shoot, and enjoy Total Fight’s atmosphere, with parCes, jibbing and the Andorran/Spanish unique riding.
BUFF® CREW
OUR TEAM WILL BE THERE All the events have a stunning roster, full of talented riders.BUFF® will also take part on the events through our riders. Pleople as Tanner Hall or Keri Hermna will try to reach top positions in their events.We will cheer them to achieve this impressive goal.
FREESTYLE SPONSORED EVENTS
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We are glad to inform you that Corte Inglés, the most important retailer in Spain, has given us the chance to manage our own shop-in-shops in two of their malls in Barcelona and Madrid. We opened them last weekend and they will be open for 6 month and have their own staff.
First BUFF® shop-in-shop is located in the city center of Barcelona, in Corte Inglés Portal de l’Angel. This area is one of the most visited for the tourists and the mall is specialized in youth fashion and sports. BUFF® shop-in-shop is located in 4th floor and here, the sport departments you can find are mountain, cycling, ski ing, fishing, motorcycling, among others.
BUFF® sport headwear and apparel is shown in a space of 15m2.
The second BUFF® shop-in-shop is located in la Castellana, the biggest Avenue in Madrid and one of the richest areas in this city. This mall is one of the biggest in Spain and here you can find from the most luxurious brands of jewelry, handbags and watches to a supermarket, gourmet food area and all the kinds of clothing.
BUFF® shop-in-shop in located in 5th floor, where you can find a department of Sport Street wear brands and another one full of toys. In this space we have got to show our urban and sport headwear ranges and a specific section for children.
MORE IMAGES
Madrid
Barcelona
BUFF® SHOP-IN-SHOP SEASON HAS BEGUN