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NON-FLAT NEWS

MARCH 27TH, 2013

CRISTOPHE LE SAUX, NEW BUFF® AMBASSADOR

Known as "the jaguar", many people define Christophe as a passionate, courageous, generous, and discreet person with an atypical and very distinctive look. He has lived for eight years in French Guiana (South America) and there was where he acquired his nickname "the jaguar", a hallmark that embodies his personality.

This long curly blonde hair athlete says his dream is to travel around the world using his legs as the only means of locomotion and crossing all the major mountain ranges.

Christopher Le Saux, original from French-Guiana, define the path as a way to explore, travel and learn about other cultures while merges with nature, his favorite place. He talks about nature as a way to escape physically and psychologically. According to him, the secret is to enjoy above all, and this spirit has led him to amass great success in trail running and dedicate to what he love, such as organizing sporting events.

His next and the first competition as a non flat athlete will be the emblematic Marathon des Sables. April 5th - 14th. Follow him in the BUFF® Spain facebook and at: www.darbaroud.com/en/

Competition results

5th at TDS, 2012,

6th at Marathon Des Sables (1st French), 2012, 5th at TransMartinique, 2012

1st at Guyan Trail in 2011 and 2010, and 2nd classified in 2012 1st at Guadarun 2011 and 2nd in 2010 5th at CCC, 2011 2nd at Oman Raid Dessert, 2011 1st at Sahara Grand Raid (210kms), 2010 1st at Guyane green Triathlon, 2010

2nd at Great Crossing of the Alps (640kms), 2010

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Another great performance of Berta Martín, this time for the Autmn-Winter 2013-14 campaign pictures. The position she is taken in this photo it’s so risky, she was gripping the wall with no wholes to subject herself! She could fell down 10 metres if something was wrong. Incredible demostration of her non flat attitude.

CAMPAIGN PHOTOSESSIONS.

We’ve done a special photo shooting for the special market of Horse Riding. Although it is a specific target for some countries this segment has a big potential. The running photosesion will take place the next April 4th and 5th with Núria Picas and Arnau Julià.

Outstanding photo session with Berta Martín, in Albarracín, Teruel, one of the most Europe famous bouldering enviroments. It was a really difficult photo session: The need was a summer picture, but at morning there was snow all around, we had to take it out to make it look as a summer picture. Berta was freezing all the time as the temperature was 6º celsius! Amazing job by our Ambassador!

ACTIVE OUTDOOR SPRING-SUMMER 201313

ACTIVE OUTDOOR AUTMN-WINTER 2013-14

HORSE RIDING

This month we have been doing the campaign photoshootings for SS13 and AW 13-14. Here you have some of the pictures we will have available.

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INCREASING NOTORIETY IN THE MEDIA

Reportage of one page and a half in the last weekend edition of el Periódico, one of the most well known newspapers in Spain.

The strategy of the brand to communicate across great ambassadors certainly is having great results. The number of clipings and quality occurrences in high difusion media is increasing day by day.

Through the public relations agency of the company, the national TVE was interested to make a report of Berta Martín. This week we went to the Mountains of Montserrat as the TVE wanted to record it in an environment where she feels identified. The recording went very well, and soon it will be televised in the national sports channel, Teledeporte.

Special reportage of Berta in the national sports channel: Teledeporte

BERTA MARTÍN, IN EL PERIÓDICO

BERTA MARTÍN, IN SPANISH TV

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BUFF® SPONSOR OF TOTAL FIGHT

MASTERS OF FREESTYLE

Total Fight Masters of Freestyle

Easter looks promising this year! From the 28th to 30th of March El Tarter’s Snowpark is the place to be! The 9th edition of the Total Fight Grandvalira will be taking place there, the most important Freestyle comp in South Europe, with the best riders in the international scene of snowboard and freeski.

Once again Andorra is showing support for this international event and at BUFF® we want to do the same by being proud sponsors of this freestyle competition. The Total Fight is formed by two actions: on one hand you have the World Snowboard Tour from the 28th to 30th of March, which is a top international Slopestyle competition. On the other hand, there’s the AFP Freeski World Tour from the 4th to 6th of April, one of the most important freeski comps in the world.

Even though freeski fans will have to wait until next week, the countdown for the 5 Star Grandvalira Total Fight has started, and following straight up, on the 30th of March, is the Andorra 2013 Electrosnow Festival.

Cold, powder, music and the Total Fight, what better way to start the spring?

photo of the 2012 edition