nokia music card - product concept

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It is a innovative music distribution platform taking advantage of the NFC technology; allowing consumers to PAY, OWN, and PLAY music in the most convenient and natural way.

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On April 2013, Nokia organized AppCampus for Vietnamese developers; as an Premium Development Partner, Felix joined the contest. I proposed an innovative music distribution platform taking advantage of the NFC technology allowing consumers to PAY, OWN, and PLAY music in the most convenient and natural way.

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Page 1: Nokia Music Card - Product Concept

It is a innovative music distribution platform taking advantage of the NFC technology; allowing consumers to PAY, OWN, and PLAY music in the most convenient and natural way.

Page 2: Nokia Music Card - Product Concept
Page 3: Nokia Music Card - Product Concept
Page 4: Nokia Music Card - Product Concept

Just tap the music card to the phone to listen to the album. It is quick and easy.

Page 5: Nokia Music Card - Product Concept

No complicated digital payment methods. Most convenient way: CASH. Best shopping experience: LOCAL SHOPS.

Page 6: Nokia Music Card - Product Concept

We work with music labels to provide copyrighted music. Song writers, singers are compensated for their creative work.

Page 7: Nokia Music Card - Product Concept

Capture the nostalgia and warm feeling of physical goods. Think of hand-written LETTERS vs. EMAILS.

Page 8: Nokia Music Card - Product Concept
Page 9: Nokia Music Card - Product Concept

why this product? Innovative Differentiated/Unique Key features/APIs Design Popularity/Commercial value

Page 10: Nokia Music Card - Product Concept

innovative The platform distributes music digitally; yet let consumers to use familiar payment method and have the usual shopping experience. It is the easiest way to PAY, OWN, and PLAY music.

Page 11: Nokia Music Card - Product Concept

differentiated/unique This is the first kind ever. No other platforms offering the same experience.

Page 12: Nokia Music Card - Product Concept

key features/apis Near-field communications (NFC).

Page 13: Nokia Music Card - Product Concept

design Elegance because of the simplicity. PUT PEOPLE FIRST! Natural gestures+ Voice Feedback

Page 14: Nokia Music Card - Product Concept

commercial value The service is not just an app, it is a complete distribution platform: content, infrastructure, payment, retails, consumers.

Page 15: Nokia Music Card - Product Concept

Phung Tien Cong Vice General Director MV Corp

Phan Anh Tuan Vice General Director VTC Online

Nguyen Thi Kim Nga Vice Director ThangLong Audio Visual

Vu Ha Anh Singers

Tran Viet Anh Guitarist/Song writers

Linh Sunny Miss Lambretta