1. //NO-FAIL STRATEGIES FORFAN AND FOLLOWER ACQUISITION MASTERMINDS

2. //STRONG WELCOME TABSMASTERMINDS 3. // STRONG WELCOME TABS MASTERMINDS 4. // STRONG WELCOME TABS MASTERMINDS 5. // TELLYOUR CUSTOMERS MASTERMINDS 6. // TELL YOURCUSTOMERS ON PROPERTYforget modesty ce Include vanity URLEmbraon everythingbraggingJoin us on facebook atfacebook.com/BoomtownNewOrleans Must be 21. 2011 Pinnacle Entertainment, Inc. All rights reserved.BTNO-10515-Facebook_poster.indd 13/15/11 6:22 PMMASTERMINDS 7. // TELL YOUR CUSTOMERS ON PROPERTY Include vanity URLon everything Signage MASTERMINDS 8. // TELL YOUR CUSTOMERS ON PROPERTY Include vanity URLon everything Signage Marquee graphics MASTERMINDS 9. // TELL YOUR CUSTOMERS ON DATABASE Email blastMASTERMINDS 10. // TELL YOURCUSTOMERS ON DATABASE JUMP ON THE FANWAGON for your chance to win big! Email blast Direct mail MASTERMINDS 11. //TELL YOUR CUSTOMERS MASS MARKET Web graphic MASTERMINDS 12. //TELL YOUR CUSTOMERS MASS MARKET Entertainment.It happens here.Lee Greenwood ______________________Job #: GS-12793Client: Gold StrikeTitle: Oct. Combo Ent Ad FRI., nOv. 11 9 P.M. Publication: Memphis FlyerMillennium TheatreColor: 4/cTrim: 9.35 x 12.424 95Bleed: 0$ (plus tax)______________________Date: 9/22/11 Web graphicSAT., nOv. 26 8 P.M.Millennium Theatre$29 95 (plus tax) Print adsEnTERTAInMEnTGabby Johnson Trigger Proof Oct. 6 - 8Oct. 12 - 15 Wed. 9 P.M. - 1 A.M. Thu. - Sat. 9 P.M. - 2:30 A.M.Thu. - Sat. 9 P.M. - 2:30 A.M. Im Melody, your Ambassador of Fun. Chat with me for inside access to everything Gold Strike.facebook.com/GoldStrikeTunicatwitter.com/GSTunica | For tickets, call 888.747.7711 or visit goldstrike.com Winning. It happens here.Tickets based on availability. Schedule subject to change. 2011 MGM Resorts International. All rights reserved. Gambling problem? Call 1.888.777.9696GS-12793_9.35x12.4_Oct_Memphis_ComboAd.indd 1 9/22/11 2:34 PM MASTERMINDS 13. //TELL YOUR CUSTOMERS MASS MARKETEnTERTAInMEnT Entertainment.It happens here. Gabby Johnson Trigger ProofLee GreenwoodOct. 6 - 8 Oct. 12 - 15 Wed. 9 P.M. - 1 A.M.______________________Job #: GS-12793 Thu. - Sat. 9 P.M. - 2:30 A.M. 9 P.M. Emailblast Thu. - Sat. 9 P.M. - 2:30 A.M.Client: Gold StrikeTitle: Oct. Combo Ent AdFRI., nOv. 11 Publication: Memphis FlyerMillennium TheatreColor: 4/cTrim: 9.35 x 12.4 24 95Bleed: 0$ (plus tax)______________________Date: 9/22/11Im Melody, your Ambassador of Fun. Chat with Directmailme for inside access to everything Gold Strike. facebook.com/GoldStrikeTunica twitter.com/GSTunicaSAT., nOv. 26 8 P.M.Millennium Theatre $9529| For tickets, call 888.747.7711 or visit goldstrike.com(plus tax) Winning. Webgraphic here It happens.Tickets based on availability. Schedule subject to change. 2011 MGM Resorts International. All rights reserved. Gambling problem? Call 1.888.777.9696EnTERTAInMEnT Printads GS-12793_9.35x12.4_Oct_Memphis_ComboAd.indd 19/22/11 2:34 PMGabby Johnson Trigger Proof Oct. 6 - 8Oct. 12 - 15 Wed. 9 P.M. - 1 A.M. Thu. - Sat. 9 P.M. - 2:30 A.M.Thu. - Sat. 9 P.M. - 2:30 A.M. Im Melody, your Ambassador of Fun. Chat with me for inside access to everything Gold Strike.facebook.com/GoldStrikeTunicatwitter.com/GSTunica | For tickets, call 888.747.7711 or visit goldstrike.com Winning. It happens here.Tickets based on availability. Schedule subject to change. 2011 MGM Resorts International. All rights reserved. Gambling problem? Call 1.888.777.9696GS-12793_9.35x12.4_Oct_Memphis_ComboAd.indd 1 9/22/11 2:34 PMMASTERMINDS 14. GET YOUR CUSTOMERS TO // TELLOTHERSMASTERMINDS 15. //GET NOTICED Optimize for Edge Rank MASTERMINDS 16. //GET NOTICED Optimize for Edge Rank Familiarity Videos Photos LinksMASTERMINDS 17. //GET NOTICED Optimize for Edge Rank MASTERMINDS 18. // GET THEM TALKING Ask questionsMASTERMINDS 19. // GET THEM TALKING Get them involvedWere giving our fans the power ... Check out our slot poll and letus know which game you would like to see! - 2 minutes agoMASTERMINDS 20. // GET THEM TALKING Get them involvedMASTERMINDS 21. // GET THEM TALKING Get them involvedMASTERMINDS 22. // UTILIZE FACEBOOKS FEATURES Sharing button MASTERMINDS 23. // UTILIZE FACEBOOKS FEATURES Tagging friends MASTERMINDS 24. GIVE THEM AN// INCENTIVE MASTERMINDS 25. // GIVE AWAY PRIZES Standard giveawayMASTERMINDS 26. // GIVE AWAY PRIZES Standard giveawayMASTERMINDS 27. // GIVE AWAY PRIZES Points-based giveaway More entries for social action MASTERMINDS 28. // GIVE AWAY PRIZES User-generated content MASTERMINDS 29. // GIVE AWAY PRIZES Tiered giveawayMASTERMINDS 30. // GIVE AWAY PRIZES Tiered giveawayMASTERMINDS 31. // GIVE AWAY PRIZES Leverage EntertainersMASTERMINDS 32. // GIVE AWAY PRIZES Leverage EntertainersMASTERMINDS 33. // FACEBOOK ADSMASTERMINDS 34. // ADVERTISINGCOST OF SOCIAL MEDIA VS. OTHER MEDIUMSTV Radio Interactive MediumCPM CPC :30 TV $9:60 Radio$11Traditional Online$2.50$3.70 Facebook Ads $0.57$1.08 MASTERMINDS 35. // WHAT THEY LOOK LIKE Title MASTERMINDS 36. // WHAT THEY LOOK LIKE Title Body Copy MASTERMINDS 37. // WHAT THEY LOOK LIKE Title Body Copy Image MASTERMINDS 38. // WHAT THEYLOOK LIKE Title Body Copy Image Social Endorsement MASTERMINDS 39. // TARGETING Location, Language, Education and Work Age, Gender, Birthday and Relationship Status Likes and Interests Friends of Connections ConnectionsMASTERMINDS 40. // TARGETING MASTERMINDS 41. // TARGETING MASTERMINDS 42. // TWITTER MASTERMINDS 43. //RETWEET AND WINMASTERMINDS 44. //SECRET PASSWORDMASTERMINDS 45. //NO-FAIL STRATEGIES FORFAN AND FOLLOWER ACQUISITION MASTERMINDS