nmp reinventing soren_knudsen_1
TRANSCRIPT
From the inside to the outside
Can we reinvent the media business?
I’m an experienced media executive and a digital explorer and innovator, who are always looking for the next practice.
I’m a Journalist and I’m proud of it. Educated in 1988
Head of TV-News at Danish Broadcasting Corporation
1997-2004
Managing editor at TV2 News –national and regional 1991 to
1996 and 2006-2007
Director – externalcommunication
NovoZymes 2005-2006
Editor-in-ChiefFolketidende 2007-2011.
Four yearsago…….
Warning:
Do not ignore this guy
(Copenhagen Island january 25th 2010 – NMP19)
What’s on my mind today?
CO-CREATIONWTF….. is that?
NMP is hardwork….
My leadership expedition
”I thought I knew it all”
2010 – what was the challenges?
Rapidly declining circulation
Growth in online users
Emerging mobile technology
No digital business models
What was our response to the challenges?
Panic
Anger
Complacency
And business as usual
Downsizing
The blinders
Dominant logic
I’ve been there……
Caught in the trap of success
”In 24 month most of you will be out of your
current job!”
NMP 19 –Rising stars of
2010
What happened to them?
More than half has left their job or the business
Change is perceived as slow
You don’t notice it in the beginning – but it happensfast once it begins
We don’t see what happens – because we don’t look and see
Take away Be openminded
Look to the sides and discover
Observe and reflect: Can I usethis in another
context?
Do you love your ”product”?
Dont love your product
I love mycustomer
What aretheir
needs?
What arethey
doing?
What can I do to make
the customerslife easier?
Personal development
– who is responsible?
Student at Copenhagen Business School CBS
Innovation and talent management
Working together with 20-25 years old students from all over the world
Cutting edge knowledge trying to capture the nextpractice
Next: Digital Business
Personal development
Be brave…..set ambitious goals
Dont strive for the obvious
Don’t replicate yourself
Take charge of your career and
life
Take Away
Challenge your own assumptions
Visualize the desired future
Break it down in doable chunks
Educate and train
Explore and discover
Reflect and go do it
TakeAway
Can we reinvent the media business?
Getting fired
TakeAway
Be loyal to yourself
Keep moving
OK to be mad
It’s not your fault
It’s not the end of the world
Work hard – playharder
Important to work with different people in verydifferent areas/businesses
Licensed UEFA Football coach…..
I have moved from the inside of the
”old” media business to the outside
To The outskirts of the ”new” media business
Business card – did you bring one?
The importance of networks
Are you networking?
Strong ties
Weak ties
Connect
My Personal Learnings
Quit our job in time and look to the side
Read books and/or go back to school
Be open minded
Don’t ever give up
Be an explorer and ask questions
Work cross borders and cross cultures
Don’t love your product
TakeAway
www.soren-knudsen.dk
http://www.linkedin.com/in/knudsensoren
https://plus.google.com/+SorenKnudsen65