Sam’s ClubAlan Kamieniecki

Background Information

Founded in 1983, division of Wal-Mart Stores Inc. Headquarters located in Bentonville, AR 8th largest retailer in the U.S. by annual net sales

Annual revenue = $58 billion

652 clubs in U.S. and Puerto Rico Benefits include: pharmacy, fuel stations, optical

centers, hearing aid centers, photo centers, tire/battery centers and free monthly health screenings

http://corporate.samsclub.com/about-us/quick-facts

Competitors

2nd in the industry behind Costco

Competitive Advantage: Lower annual

membership fee More evenly spread

across U.S. More stores in more

states Delivery, installation

and technical support services

Cheaper groceries

Target Audience

Ages 30-45, male and female

New couples living business oriented lifestyles

Large families with younger children

Neighboring customers

New mothers Emphasize on small

businesses and everyday living

Social Media Facebook

Over 2 million people checked in, 2.6 million likes

Twitter 95.4k followers

Instagram 28.3k followers

Pinterest 14.1k followers

YouTube 2,489 subscribers

Google+ 38,847 followers

LinkedIn 45,817 followers

Internet Marketing Focus primarily on display advertising

Target popular websites such as… Google Amazon CNN

Present special offerings and featured products Keyword examples: kitchen supplies, baby

products, frozen foods, SEM, SEO and ‘how to build your own website’

$12.00 based off a pay per click method

Mobile ApplicationsSpecialized

Services Sam’s Club Sam’s Club Scan & Go Sam’s Club Travel Sam’s Club Healthy

Living Made Simple

Suggestion: Combine all the

applications into an all-in-one experience on your mobile device

Big IdeaSam’s Club Navigation

New customer interaction app

Gives customers layouts of nearby warehouses

Provides them with directions to find desired products and services

Allows customers to… Plan ahead of time Limit employee

dependency Create less cluster in aisle

ways Be in and out in a timely

manner

Budget

Approximately $33,000 over 6-month span $5,500 per month

40%, $2,200 – design, graphics and photos

30%, $1,650 – advertising and reach Half Facebook, half Twitter ($825 each)

10%, $550 – social media scheduling 10%, $550 – analytics 10%, $550 – sharing capabilities

Conclusion

Emphasis on social media and visual content Great deal of budget spent on advertising Want to increase market share by 10% from

July-December 2016 Track progress through clicks and

engagement Analyze how long users spend on Sam’s

Club’s online presence Measure in-store traffic and sales