njfuture redevelopment forum 2015 creative energy
TRANSCRIPT
REDEVELOPMENT FORUM 2015
HOW TO HARNESS THE
CREATIVE ENERGY IN
YOUR COMMUNITY
WHAT IS CREATIVE PLACEMAKING?
Stronger sense of identity
Assets based
Intentional integration of arts and
culture
Artists have a seat at the table
Creative design of infrastructure
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Creative Placemaking Is Not:
An Arts District
A Performing Arts Center
A Live/Work, Mixed-Use Conglomerate
A Top-down Approach
A Blanket Approach
Static
Exclusionary
It’s a process!
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CREATIVE
PLACE
MAKING
PARKWAY
1 0 E X E R C I S E
S T A T I O N S
K A N S A S C I T Y - M I L L
C R E E K
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RAIN GARDENS
C O M M E R C I A L R E S I D E N T I A L
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http://water.rutgers.edu/Rain_Gardens/RGWebsite/RainGardenManualofNJ.html
HOW DO WE TALK TO EACH OTHER
AND HEAR WHAT EACH OTHER
ARE SAYING?
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TM
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What do Real Estate Professionals bring to the
table?
Local Market Experts
Have the ability to exert influence in local economic development
Be a leader in planning and practice for improving
quality of life and increasing value in your community.
An arsenal of tools, expertise and relationships which can be applied to the process of Creative Placemaking
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WE ALL LIKE TO BE INVITED TO THE TABLE!
Who has a seat at yours?
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CP Team
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sustainablejersey.org
creativenj.org
FOR FURTHER INFORMATION:
Ph: 973-869-9748
Follow us on Facebook: Center for Creative
Placemaking
Twitter: @4creativeplaces
Join our LinkedIn Group:
Creative Placemakers Community Center
VISIT US AT:
CenterForCreativePlacemaking.com
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https://www.youtube.com/watch?v=UqFyyxBrIjA
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Economic Impact of the Non-profit Arts in Monmouth County
$17.8 million industry
• Additional 1000 full time jobs
• Additional $1.6 million in local government revenue
• Additional $1.8 million in state government revenue
537 full time jobs
$700k in local government revenue
$810k in state government revenue
Result: $35.4 million in audience spending
For-profit arts (galleries, actors, artists, graphic designers, interior
decorators, jewelers, art supplies, etc.) 2,300 arts related
businesses
and 6,300)* Imagine, Envision, Create (Monmouth Arts Plan – 2013-
2017)
Monmouth Arts (formerly Monmouth County Arts Council)
MONMOUTH COUNTY
Integrating Creative Placemaking Policy
Arts introduced into County regional plans beginning with
the Bayshore Region Strategic Plan (2006)*
Arts/culture as a planning discussion expanded greatly in
the Coastal Monmouth Plan (2010)
• ACEs: Arts, Cultural, Entertainment hubs in the region
• Creation of an “Arts Corridor” along the NJ Transit
Rail line
• Artist housing, branding, leveraging transit assets to
support the arts
MONMOUTH COUNTY
Integrating Creative Placemaking Policy
Coastal Monmouth
Plan (Arts Corridor Concept)
MoCo (Monmouth County) Arts Corridor
Monmouth Arts
Jim Hickey (Two
River)Creative New Jersey
-Creative
Monmouth
-Creative MoCoCenter for Creative
Placemaking (CCP)
MONMOUTH COUNTY
Integrating Creative Placemaking Policy
• Subcommittee of Monmouth Arts
• Tasked with leveraging the economic power arts creates for the
good of the entire community (cultural destination of choice)
• Meet with and encourage local governments, businesses and
others to become MoCo Partners
• Develop “Geo-fencing” apps for artistic venues in MoCo
• Produce Episodic Internet Videos telling the “Stories of the
Corridor”
• Begin Ad campaign highlighting the benefits of cultural-business
partnerships
• Strengthen the year round “shore” economy and to attract new
investments into the County (economic resiliency)
MONMOUTH COUNTY
Integrating Creative Placemaking Policy
MONMOUTH COUNTY
Integrating Creative Placemaking Policy
Comprehensive Economic Development Strategy
CEDS (Draft)
MONMOUTH COUNTY
Integrating Creative Placemaking Policy
Visitation and Related Industries
• Performing Arts Companies gained 225 jobs in the past 10-years
(over 100% growth) and are expected to add another 116 by 2022
• Significant employment sector in the county with strong growth
• Diverse cultural scene with music and art
• Good fit for attracting and retaining younger populations, creative
people.
Action Steps
• Continue to support the MoCo Arts Partnership that was
established to promote the eastern towns in the County as a
unified arts destination
• Support the development of activities for the Coastal areas that
extend year round interest
MONMOUTH COUNTY
Integrating Creative Placemaking Policy
Comprehensive Economic Development Strategy
CEDS (Draft)
• First Comprehensive Plan since 1982
• Ten (10) year planning horizon
• To be updated after the release of decennial census
• Incorporates existing studies, reports, and regional plans
• Will reference or incorporate other County department or organization’s reports into the plan
• Produced by the Monmouth County Division of Planning
• Adopted by the Monmouth County Planning Board
The Monmouth County Master Plan (2015)
MONMOUTH COUNTY
Integrating Creative Placemaking Policy
Master Plan
Elements
ARTS, CULTURE, HISTORIC ASSETS
#1. Recommendations
• Strongest and considered the formal recommendations of the Master
Plan
• The Division of Planning is the lead agency responsible for
implementation
• Intended to guide the Division of Planning Work Program (2015-2025)
• Each Recommendation will have a summary overview
#2. Stakeholder Strategies
• Series of suggestions and ideas which support
the Master Plan’s GPO
• Arranged to show the interconnectivity
between various Master Plan Elements
• Unlike formal recommendations, implementation
falls primarily on community stakeholders other
than Monmouth County or the Division of Planning
• Division of Planning to provide assistance to stakeholders when feasible
#3 Long Range Challenges
• Represent continual or ongoing challenges beyond the Plan’s 10-year
lifecycle
3 LEVELS OF MASTER PLAN
ACTIONS
6.0 ARTS, CULTURAL, AND HISTORIC RESOURCES
6.1 Work with municipal, transit, and state agency
partners to develop a county-based scenic byway
system that provides interconnectivity of our
historic, cultural, and arts assets through the use of
a multi-modal transportation network.
6.2 Develop a GIS based, online mapping resource for
the existing Monmouth County Historic Sites
Inventory.
6.3 Continue to provide technical and professional
support as a member of the MoCo Partnership.
6.4 Expand the concept of the MoCo Arts Corridor to
areas of western Monmouth County.
6.5 Adopt the Monmouth Arts Cultural Arts Plan,
“Imagine, Envision, Create” as part of the Arts,
Cultural & Historic Resources Element of the County
Master Plan.
6.6 Respond to requests from our municipal partners for
professional and technical assistance in creating
cultural asset inventories and assist them in the
6.0 MASTER PLAN RECOMMENDATIONS -
DRAFT
Recommendation Summary Sample
Monmouth Arts Plan 2013-2017
Imagine, Envision, Create
Several goals of the Plan directly tied to planning and
economic development
• New Goal: Brand Monmouth County as an Arts Destination (MoCo Arts
Corridor)
• New Goal: Strengthen economic opportunities for artists and arts
organizations
• Goal: Support and facilitate local community planning for
cultural districts and arts facilities
• New Goal: Prepare for business interruptions and disaster
for Monmouth Arts and arts groups
For each goal, the Plan identifies strategies,
tasks, timelines, responsibility and
benchmarks
MONMOUTH COUNTY
Integrating Creative Placemaking Policy
MONMOUTH COUNTY
INTEGRATING CREATIVE PLACEMAKING POLICY
J o e B a r r i s , P P / A I C P
A S S I S T A N T P L A N N I N G D I R E C T O R
M o n m o u t h C o u n t y D i v i s i o n o f P l a n n i n g
J O E . B A R R I S @ C O . M O N M O U T H . N J . U S