1. NITAS BEAUTY AND MAKE-UP TIPS AND TRICKS www.nitasbeautyandmakeuptipsandtricks.blogspot.ca www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

2. ABOUT ME (MY PERSONA) Going to be a Business Marketing Graduate Working in a Fashion Field Selling Jewellery Stage Makeup Turn talent into business one day Enhance on talent: Get Certificate Looking into creating a My Personal Portfolio Interested in looking into Proctor and Gamble for Marketing Position www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

3. WHY THIS TOPIC? I have done make-up artistry on the side (for fun) Would like to one day make it a business One day do a certificate to further knowledge Loved ones want to learn from me and keep me going www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

4. PERSONA The professional graduate (mention reasoning) The social butterfly Lady-like qualities Fashion frenzy/ magazines reader Takes care of her looks Well dressed Goal oriented www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

5. MY BLOG POSTS Introduction/Face Care Skin Care: Most Important, Yes Easily Forgotten Natural Homemade Face Mask Recipe 6 Daily Ways to Improve Your Skin 3 Secret Tips for the Ladies Do it Yourself: Arabic Eyes www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

6. MY BLOG POSTS (CONTINUED) Health & Beauty: 10 Uses of Vaseline How to Fix Broken Pressed Powder (Your Money Saver) 4 Ways to Get Rid of Under Eye Bags or Dark Circles 5 Healthy Skin Foods How to Naturally Lighten Your Hair DIY: Make Your Own Natural Nose Strips to Remove Blackheads www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

7. MY BLOG-BUSINESS REVIEW Over the past few months Google analytics:

8. CONTINUED Blogger Stats Business Goal reached

9. MY FACEBOOK PAGE My Facebook page did pretty well in a couple of months I got to 136 likes Liked by others, who are not on my Facebook More posts= better post reach www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

10. FACEBOOK RESULTS (BUSINESS REVIEW)

11. CONTINUED

12. MY TWITTER Reached 32 Followers with 10 tweets Tweeting regularly Add more pictures, and add pictures with tweets Catch attention Keep tweets short Make use of AdWords Importance of Hashtaging www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

13. TWITTER (BUSINESS REVIEW) Stats according to the past 3 months Recommend new small businesses to like more often, result as shown:

14. YOUTUBE CHANNEL Struggle for subscriptions if there is not videos and only subscribed videos What I would do now forward Subscribed to 22 channels Linking blog posts with YouTube each time www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

15. MY PINTEREST Boards and Organizing for your Followers www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

16. PINTEREST RECOMMENDATIONS (BUSINESS REVIEW) As this being my weak spot, I looked around and learned how people are successful here: Link Pinterest with Facebook, Twitter, and YouTube Consider doing a video based on blog post and have subscribers like you from YouTube also Display your link to your Pinterest on Facebook pictures and Twitter pictures www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

17. RECOMMENDATIONS www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

18. WEBSITE Website to go along with my Blog works for me, as I want to do this as a business in the future Blog starts for good networking Continue consistency of pics, overall style, persona, etc

19. BLOG As a blog write you want your audience to stay and read more Need to establish engagement areas for the audience to stay entertained (ex. Related game, opinion column) Need pictures Organize blog titles in a certain way Attach blog link to own website for website traffic source and vise- versa

20. SEO Use Google AdWords after blogging spike in my stats after use Repeat suggested words throughout blog 2-3 times Use of pictures to get into Google Images Repeat title of blog at the end of the post Include key words in title (MAIN!)

21. PAY PER CLICK AD Find out what people are searching Before investing in this Some words are tricky, Makeup is one of them (makeup, make-up, make up) Use AdWords to help you in this area

22. DISPLAY Google Yahoo Bing Microsoft Kijiji Craigslist Vogue Magazine Website Brides Magazine Website Elle Magazine Website Fashion Magazine Website

23. SOCIAL MEDIA Create posts, tweets often Keep it Simple Keep it Short (lengthy will not be read/ ignored) Dont over populate with posts and pictures Add pictures with posts to grab attention Ask for input Have a voting column Include all social media platforms on all websites

24. E-MAIL MARKETING Dont e-mail that often Give the audience a chance if they want e-mails or not (unsubscribe button) Show them current news: such as new portfolio update Use email to invite to events

25. MOBILE MARKETING Create mobile ads Mobile ads for YouTube Mobile In-App ads Portfolio in an App version of my work (with contact info)

26. THANK YOU FOR WATCHING! By: Nita Patel Professor: Garry Belanger Course Code: MKTG 404-B