Developing & Sustaining

BRAND IMAGE OF THE ORGANISATIONAdding Environmental & Social Dimensions

Brand Image: What’s Coming?

In the near future only those companies which build strategy to deliver economic,

environmental and social value will survive!

What is your Brand Image?

– Who you are,

– What you believe in,

– What you have to offer,

– HOW YOU MAKE PEOPLE FEEL

Responsible Corporate Citizen:

The RCF Experience

Laugh and

the world

laughs with

you, weep

and you

weep alone!

Our ‘Employee-Happiness’ Initiatives

* Residential & Recreational Facilities

* Encouragement to Creativity

* Reward for Talent

* A Happy Retirement

* Leave Banking

5 consecutive MoU Excellence Award at the hands of Prime Minister of India.

• “Excellence in Training” Award at World HRD Congress 2012, Mumbai

• Dun & Bradstreet Award for best PSU in field of Chemicals and Fertilizers 2011-12.

• Excellent Performance in Suggestion Scheme 2011 (INSSA).

• FAI Award for Technical Innovation.

Responsible Corporate Citizen:

The RCF Experience

No joy

can equal

the joy of

serving

others

- Sai Baba

Responsible Corporate Citizen:

The RCF Experience

Our

primary

objective

is to put a

smile on

the face of

the Indian

farmer!

Our ‘Farmer-Happiness’ Initiatives

* Soil Testing Facilities * Farmer

Training – Formal & Informal *

Integrated Rural Development * Rain

Water Harvesting * Krishi Melas *

Customer Helpline * Digital Connect

- through Web, CRM, Mobile Phones

etc.

• FAI Award for transfer of technology at the All India Level

Responsible Corporate Citizen:

The RCF Experience

To us, family means putting your arms around each other and being there

- Barbara Bush

Our ‘Community-Happiness’

Initiatives

* Tree Plantation through ‘Chembur Green Project’

* Mid-day Meals for Students

* Encouragement of Talented Sports Persons

* Adoption of Underprivileged Children

• “Best HR strategic Plan” award

• “Outstanding contribution of HR to Organizational Development”

by Indian Human Capital Summit 2011.

• ICC PSE Excellence Award 2011 for Corporate Social Responsibility & Responsiveness.

Responsible Corporate Citizen:

The RCF Experience

We do not

inherit the earth

from our

ancestors; we

borrow it from

our children!

Our ‘Environment-Happiness’

Initiatives

* Zero-Level Pollution

through New-Generation Plants

* Ambient Air Monitoring Cell

* Effluent & SewageTreatment Plants

* Free Saplings

to Societies & Schools –

„Chembur Green Project‟

• Aqua Excellence award 2011 from Aqua Foundation for outstanding contribution towards cause of

water (Public Sector

• Annual Green-tech Environment Award – 2011 Gold category (Chemical Sector)

• Golden Peacock Award for Excellent Environmental Management in 2010 for Trombay.

• “Greentech Environmental Excellence Award – 2010” in Gold category

• Annual Environment Excellence Award-2009 - Gold Category Greentech Foundation

Responsible Corporate Citizen:

The RCF Experience

Before the reward there must be labour.

You plant before you harvest.

You sow in tears before you reap joy!

THANK YOU!