fruit and veg import increase

20

change operating hours now!

july

062011

ISSN: 1838-7829

ninth australian banana congress

12

2011 fresh connections conference

melbourne markets history

Q&a with wholesaler jen osborne

Fresh State CEO:John Roachjohn.roach@freshstate.com.au

Editor / Advertising:Sonja van Eijksonjav@freshstate.com.au

Contributors:Megan Mcnaught Sally Glaetzer

Design:Flying Dog Designswww.fddesigns.com.au

Photography:Wuttke Photography www.wuttke.com.auCasamento Photography www.casamento.com.auMike Lamond www.ruralpress.com

Print:King Printwww.kingprint.com.au

Distribution:Fresh State of Affairs is produced by Fresh State Ltd and is a free publication.

issue 06 july 2011

2 | What’s on

3 | President’s message

4 | Relocation

14 | Around the markets

23 | Q&A: Jen Osborne

26 | Fresh produce

contents

24 fruit fly: Dimethoate and Fenthion Reviews.

20 fruit and vegetable imports: Opportunity or threat? Looking at the import trade increase.

16 fresh connections: 2011 conference deemed a huge success for the industry.

Published by:

www.freshstate.com.au

what’s on:

12 banana congress: Post Cyclone Yasi – the ninth Australian Banana Congress.

6 history: Looking at four main locations of the Melbourne Markets.

8 market operating hours: This market community wants a life. Change the hours!

Front cover:

Historical picture of The Eastern Market in 1862 – Saturday morning confusion.

president’s message:

03

Change the hours now! That is the resounding message from the market community around the markets and many people are saying “it’s not before time”.

One of the great things about this indus-try is that everyone has an opinion (often more than one if the truth be known) and they are not afraid of voicing it. Many, many people have come to ‘talk market hours’ with me mostly to lobby for change while a few others want to stay the same. The Fresh State directors and man-agement have experienced the same and have taken the time to listen.

Ultimately, the decision is the MMA’s but the build up of tensions within the community for change must now be clearly obvious to the operator.

And it is not just on the hours’ issue. A great many respondents to our survey cited individual incidents in their responses. Anti competitive behaviour was a really hot topic and underscores people’s fairness in just wanting to compete on a level playing field. They expect the operator to ensure that level playing field is maintained and rightly so!

My message to the MMA Board and man-agement is to ‘listen to the great majority of the market community and not just a few squeaky wheels; people want change and they want a level playing field’!

And talking about listening, the Gov-ernment has either forgotten to tell us something or they are not listening to all the frustration from this business commu-nity that has now been held in limbo since

2004. Surely, after all that the Government has heard and witnessed in their many reviews, a small amount of decency should prevail. An announcement is needed to provide some direction to the many small and medium business owners as to whether we are relocating or not and in what time frame.

Our pictorial on the next two pages says what this government appears to be afraid of saying!

Fresh Connections 2011 was a wonderful success. Many thanks to those companies that have helped us bring “fresh produce to the produce industry’s” premier event. The quality of speakers was first class and the social functions were great but the real essence of the event was the networking among the industry participants.

Congratulations to Brismark for taking up the challenge and running the first Pit Stop

outside of Melbourne. The event kicked off Fresh Connections and was ably sup-ported by the Royal Flying Doctors Service (Qld), GlaxoSmithKline and the Australian Chamber.

This issue of Fresh State of Affairs com-

mences the first of a series of features on the market’s history. This one starts the ball rolling in the 1840s! As well, we have included an interesting article on imports and what the rule change to allow apples from New Zealand into Australia means. We also feature the 9th Banana Congress and we take a look around the market!

Shane SchnitzlerPresidentFresh State Ltd

Fresh State Ltd makes this magazine available on the un-derstanding the users exercise their own skill and care with respect to its use. Before relying on, or altering any business practices, users should carefully evaluate the accuracy, completeness and relevance of the information for their purpose and should obtain appropriate professional advice relevant to their particular circumstances. This magazine contains views and recommendations that do not neces-sarily reflect the views of Fresh State Ltd.

Fresh State does not in any circumstances accept respon-sibility for the accuracy or suitability or otherwise of any in-

formation published in Fresh State of Affairs. Fresh State Ltd specifically disclaims all and any liability for loss or damage of any nature whatsoever and however arising, whether due to accuracy, error or omission or any other cause.

In addition, by using the information in this magazine, each user waives and releases Fresh State, its staff and agents from any and all claims relating to the use of this document. In no event shall Fresh State Ltd be liable for any consequential damages resulting from using the information in Fresh State of Affairs.

© Fresh State Ltd 2011

This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced by any process without prior permission from Fresh State Ltd. Requests and inquiries concerning reproduction and rights should be addressed to:

The EditorFresh State of Affairs MagazineMarket Box 113, 542 Footscray RoadWest Melbourne VIC 3003

Disclaimer:

what’s on:

From the president

My message to the MMA Board and management is to ‘listen to the great majority of the market community and not just a few squeaky wheels; people want change and they want a level playing field’!

shane schnitzler

04 OF AFFAIRSre

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:issue 06 july 2011

Are They Still Reviewing?

10

feb Steel work about to begin.

New Government has been in power for 2 1/2 months.

january The new government announces reviews into all major projects in Victoria

including the Melbourne Market relocation.

february to may The Government continues to announce a review of relocation including

a review of staying at Footscray Road.

No announcement on relocation in the May budget.

Auditor General announces a performance review of relocation project – 24 May 2011 (Annual Plan for 2011-12).

24 m

ar The day the Minister spoke at Pit Stop.

New Government has been in power for 4 months.

05

Are They Still Reviewing?A picture paints a thousand words!

epping site construction 2011

3 m

ay Budget Day. Still no announcement.

New Government has been in power for over 5 months.

june Announcement in June 2011 in the Courier-Mail Newspaper:

“ A South Australian company will help chill tenancies at a new Melbourne market.”

melbourne market relocation Industrial refrigeration company Oomiak has won its largest capital

contract at a new Victorian market.

The $16 million job will involve chilling tenancies at the new Melbourne Wholesale Fruit, Vegetable and Flower Centre being built in Victoria.

24 ju

n Still no announcement.

New Government has been in power for 7 months.

OF AFFAIRS issue 06 july 201106m

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Melbourne’s wholesale fruit and vegetable market industry has a history almost as long and varied as the city itself. Just six years after Melbourne was selected as the name of the state’s newest settlement – narrowly beating out Glenelg in 1839– the state’s first market opened for business.

Over the following 172 years wholesalers gathered at four main locations to sell their produce, with each site having its own unique qualities, issues and stories.

The Very Beginning

Collins St was little more than a bumpy track when plans for Melbourne’s first wholesale market began taking shape.

Governor Bourke had drawn up a rough plan for the city in 1837, which covered the area from Spencer St to Spring St and from Flinders St to Lonsdale St.

A section of land between Collins and Williams Sts and Flinders Lane was set aside to become the state’s first market.

Although it was in the heart of town, at the time the block was described as being a “ragged, bare space with many tree stumps”.

It also included a 12 foot sq temporary jail and Melbourne’s only set of stocks.

The site was dubbed the Western Mar-ket by nine elected Market Commission-ers who also designated another three sites across the city for future markets.

The Western Market

The Western Market opened for busi-ness on December 15, 1941 amid celebrations by locals.

At the time it was said the opening “created almost as much stir as would a coronation, an execution or even a Lord Mayor’s Day in London”.

When Melbourne Town Council formed in 1942, it took over control of the market, and also of the fees paid by stall holders - five shillings a week or sixpence a day to hold a stall.

The market was open every day, and the beginning of business was announced each morning with the ringing of a bell, at 6am in summer and 8am in winter, and it closed at sunset.

It was divided into four sections, with fruit, vegetables and garden produce sold in the one corner of the square, potatoes in another, meat, dairy, poultry and fish sold in a third corner of the square and the last containing hard-ware, crockery and other apparel.

The quadrangle in the centre of the market was described as “as busy as a beehive” with business beginning early and easing off by midday.

Fruit was brought in from across Victo-ria, Australia and even Fiji to sell at the market.

More and more traders began selling at the site and many also began living there, leading to a form of “shanty town” evolving.

Sanitation and stealing became issues and buildings near the square were described as “miserable hovels.”

Fortunately, construction of Melbourne’s first church on the corner of William and Little Collins Sts gave the site some status, and things began to improve.

Gold Rush

The Gold Rush during the 1850s saw Victoria’s population swell, which meant the number of traders at the market also grew to feed all of the new residents.

The congestion added to the difficulties of market holders, with one saying the Market was “thigh deep in mud”.

As well as adding to the size of the market, the Gold Rush injected new

Melbourne’s

1. 2.

07

cultures, growing techniques and selling styles.

Many of the Chinese prospectors later became vegetable growers, and played a significant role at the market for many years.

Their techniques of producing quality vegetables, particularly salad varieties, were later adopted by other growers.

The Eastern Market

Expansion of Melbourne led to the establishment of the Eastern Market, bounded by Bourke, Exhibition and Little Collins Sts, in 1847.

This market quickly became the new focal point, for Melbourne, and many traders relocated from the Western Mar-ket, particularly once major excavations began there in 1855.

Large crowds flocked to the market every day but especially on Saturday nights when it was open until 11pm, eventually leading to the market being dubbed Paddy’s Market.

Covered space became available for vegetable growers in 1859, boosting its popularity still further.

Most of the retail trade moved to the Eastern market, while the Western Market became the “chief wholesale fruit supply centre for city and suburbs,” according to an article printed in the Australasian newspaper in 1904.

Queen Victoria Market

The Queen Victoria Market, officially opened on March 20 1878, was a prima-ry site for the state’s fruit and vegetable wholesalers for 90 years.

A decision by Council to renovate the Eastern Market had prompted a wave of fruit and vegetable growers to look relocate – and the newly established Queen Victoria Market provided the perfect new home.

New sheds were erected in a hur-ry, with builders often unearthing more than they bargained for.

The site had been one of Melbourne’s first cemeteries and had been the site of about 10,000 burials.

To this day an estimated 9000 bodies still remain buried under the sheds and carpark.

Although disorganised and at times chaotic, the Queen Victoria Market be-came a Melbourne icon among buyers and sellers.

An article in the Illustrated Australian News described the market as the “centre of life and activity” in the city.

Market History

1. Eastern Market site. 2 & 3. Queen Victoria market. 4. Inside Eastern market during demolition. 5. Eastern market. 6. Trader at Western market. 7. Western market site.Bottom right: Eastern market Bourke Street Melbourne. Images from Walking Melbourne website: www.walkingmelbourne.com. This may not be reproduced with out the written consent of Fresh State Ltd.

3. 4.

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:08 OF AFFAIRS

Its true. This market community wants a life!m

arke

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09

Its true. This market community wants a life!

Market operating hours has probably been the single most talked about issue in the whole history of the Melbourne Markets. Replies to the survey were received from all user groups and principals as well as a good cross section of employees.

The mature approach of this debate is that most respondents made comments that supported their choice and all but one person filled in their name, business, position and sector. And there were many hundreds of them!

A huge response to the market hours survey showed overwhelming

support to change the operating hours of the market to a 6.00am

start and they want it now!!

OF AFFAIRS10 issue 06 july 2011

Interestingly, many in the community want to start the new hours straight away. To do this would be unfair and ill-considered as some people need to adjust their opera-tions to accommodate such a move. Trans-port companies, unloaders, forklift opera-tors and storemen have changes to make and buyers have to adjust their operations.

A small number of retailers indicated that they would be affected back at their shops to unload produce due to council regula-tions. We are happy to work with them and their local councils if they so chose. And providores have to inform their catering and restaurant clients of any potential changes to delivery times.

Having said that, the will-ingness of the community to embrace such a change speaks volumes for both the individuals and as a collective community!

So what do people want?

1. It is proposed to move operating hours to a 6.00 am commence-ment for all five days.

Over 95 % of respondents want a 6.00 am commencement every day or most days. This was not just wholesalers and retailers but across most groups.

A small number of respondents asked that hours stay the same, mostly in the country buyers group and some retailers.

2. If no, then what opening time do you support?

Variations on the 6.00 am start proposal.

Respondents to this mostly commented that they could compromise to a 5.00 am commencement on a Monday and 6.00 am on other days. A few also said that a slightly earlier start on a Friday could be a compro-mise while a few also mentioned Thursday.

There was certainly an undercurrent for an even later start to market hours from a number of retailers with a starting time of 10.00 am. Their reasoning was that they

could oversee the setting up their shop and then come to market resulting in substantial reductions to their work hours. They cited this as a significant improvement to their lives as they have seven day a week trade in their shops. A couple of replies preferred a midnight or 1.00 am market but like a 10.00 am commencement this is unrealistic.

The important aspect that was picked up in the written comments was that ‘if it took a lit-tle bit of compromise to help people through the change process to a 6.00 am start time then respondents could live with that’!

Many, many respondents made comment that their families strongly supported the move to later hours!

Other popular comments relating to the survey included;

Many people asking that the new operat-ing hours commence in July.

A number of retailers said they know hours are going to change but that we let them know as soon as possible so as they can adjust their routines.

Many made comment that business is dif-ferent to what is was 10 and 20 years ago and that we need to change.

And a number of people said that it would affect them but that they understood that, as an industry, we have to change – they would adapt to that change!

Movement of stock

3. It is proposed to implement a ‘no movement of stock’ policy prior to commencement of operating hours.

There was strong support for the ‘no movement of stock’ policy. However a fair number of respondents clarified their

movement of stock replies. Most want to see wholesalers continue to move stock between themselves prior to commence-ment of market hours. Many do not want any stock placed on retailers parking bay and this included many retailers as both the threat of theft and congestion issues in trying to park when produce is in the way.

There was a strong feeling that no move-ment of stock includes providores and country buyers where most respondents view this as a major loophole and an unfair competitive advantage.

A number of wholesale respondents had concerns about having enough space at their stores if they could not do early deliv-eries to retailers’ stands but this is some-thing they have to address themselves.

Comments included:

• Deliveriestoprovidoresoperatinginthecar park – this is not allowed!

• Deliveriestoprovidoresoperatinginthecar park - this is happening before open-ing of market hours and how are they allowed to do this!

• Deliveriestocountrybuyerswereareoccurring issue. Many comments were received relating to this area and trucks were seen leaving the markets both be-fore and as operating hours commenced. This included some suburban buyers.

Many respondents relating to country buy-ers commented that it was only a small step between ‘parking early’ to buying before hours (and loading) with many citing anti-competitive trade as the single biggest issue. Respondents to this were across all groups.

Enforcement

4. Please comment on enforcement of operating times issues.

Change

Operating

hOurs!

mar

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ours

:

If it took a little bit of compromise to help people through the change process to a 6.00 am start time then respondents could live with that!

Importantly, the level of debate around the market was fantastic. Everyone has an opinion and it is pleasing that they voiced it. At times there was raging agreement and occasionally the debate was a bit heated, but when the time for returning the survey forms came, the answers reflected the discussion.

11

By asking this question, we tried to disen-tangle enforcement from operating times. The response was huge with most citing particular instances to support their case.

The strong point was that there were loop-holes being exploited and that it appeared nothing was being done to fix them! Of the two examples in the survey, most people agreed with them.

Many questioned the security and the MMA in this regard, but in fairness, the survey was not about blame, it was about finding out facts and information and not hearsay.

The major issue to come out was the Anti-Competitive Trading Environment. The most common examples were;

When stock is short like bananas and toma-toes are at present or there is little available first class produce available such as beans or Stonefruit it is “first in best dressed”.

What happens is those buyers that gain early access will then target those products first and gain an unfair trading advantage compared to their colleges. This was totally unacceptable to both retailers and wholesalers alike!

Entry times:As issue that is difficult to understand is the entry times. It should be easy but policy ap-pears not to relate to practice. For example,

below is an extract from the MMA’s website stating the “Prescribed hours” (at the time of writing) noting that at the time it was for summer hours (Dec 2009).

Country transport Country Transport – Monday, Thursday and Friday 3.00 am onwards. Country transport – Tuesday and Wednesday, 4.00 am onwards.

Fruit & veg buyers Fruit & Veg Buyers - Monday, Thursday and Friday 3.00 am onwards

Fruit & Veg Buyers - Tuesday and Wednesday, 4.00 am onwards

As at 7th Dec 2009 [summer hours]

A Guide to Melbourne Markets - MMA By-Laws 2002

All market users must abide by the MMA By-Laws 2002

Please note that prescribed hours and By-Laws must be adhered to at all times, any person failing to do so may receive an Infringement Notice.

By observation, what goes on does not relate to the above. Why? Maybe the MMA management can answer the question as there is no doubt that there is an unlevel playing field in operation at present and everyone else can see it.

To support this a recent letter from the Fresh State President to the Chairman of the MMA states in part...

Many other comments were received relating to enforcement and particularly relate to one of the MMA’s three objectives:

MMA objectives (part)

Ensure a fair and competitive environment for the wholesale trading of commerce.

It would appear that many in the market community have observed anti

competitive practices taking place that affect their business. Their concerns lay in their ability to compete on a ‘fair basis’ and it is noted that many of these comments came from the retail buyers.

Further, it is my understanding that the Policy Council recommended to cease country buyers and early entry times in 2009. This recommendation was adopted by the MMA as policy in 2009. However it appears, by observation, that the policy has not been adopted by the MMA ‘as practice’ and this issue is causing much disquiet within the market community. Many examples were forthcoming in this regard.

Review of access card applications (new only)At the recent MMA Wholesalers Advisory Committee meeting we were informed that all new applications for access cards were being scrutinised to ensure buyers were not masquerading as wholesalers to gain early entry. It was noted that this had been identified as a loophole for early buyer access.

Unfortunately, as part of these discussions it became clear that there was no plan to review all access cards to fix the ‘sins of the past’ and close these loopholes once and for all. This would remove the threats by a small band of buyers towards some wholesalers that “they will take their busi-ness elsewhere.”

Other respondents questioned ‘how can people park outside and walk onto the site at any time’ referring to the Footscray Road ‘car park’ – so much for a secure site! Whilst others questioned ‘why do some buyers line up at the gates up to an hour before opening time – something is going on’!

Thanks to everyone for your responses and the richness of the discussions. As you can see above, the Fresh State President is already on the case but it would be in your interest to make your views known to the MMA CEO and Chairman (contacts below).

If you have not replied to the survey please pick up a form from the Fresh State office or contact me on john.roach@freshstate.com.au or 03 9689 3233.

Remember ‘the squeaky wheel gets the most grease.’

Neil Lowe Chairman MMA M: 0418318771Allan Crosthwaite CEO MMA M: 0407570427 E: allan.c@melbournemarkets.com.auF: 03 9687 7714

thanksThere is an unlevel playing field in operation at present and everyone else can see it.

12 OF AFFAIRS issue 06 july 2011ba

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The official opening saw Jessica Watson (Solo around the world sailor) and Young

Australian of the Year, present a moving tale of her memorable voyage including the some of personnel challenges she experi-enced. Her story of Pink Lady being “rolled four times” in one storm in the Atlantic would make any budding sailor think twice! It also reminded some of the audience of their recent experiences in north Queensland.

There were many informative and interest-ing sessions from a diverse range of speakers. These included;

The Journey to Meet our Vision to be the Number One Snack was presented by David

Chenu, General Manager Marketing, HAL. A lot of research data into consumers aged 18-39 likes and dislikes was gathered over a period of time identifying the area on which HAL concentrated their efforts and expendi-ture. The television show Glee has been

chosen to integrate the banana’s catch cry “Make Those Bodies Sing” campaign. The hidden message is that bananas sell very well when they are priced cheaply!

The Australian Banana Wholesalers sponsored the pre lunch session where Yahya Kanj (Neilson Group) looked at consumer habits in the food and beverage categories.

Martin Kneebone (Freshlogic) presented options for al-ternate channels of marketing bananas and their poten-tial growth size in each segment. Interestingly Martin’s research on alternative distribution channels included vending machines, 7Eleven stores and fast food outlets.

Key issues around these channels included a selling pric-ing of between $0.99 and $1.20 for 180 gram bananas in single banana packaging. With current pricing levels, this is difficult but with a return to ‘normal’ production later this year, this presents a viable option to grow banana consumption. He also discussed the “sell it fast

Packaging, transport and handling all contribute to the quality of a banana ready for purchase and

often determines what that quality is.

Over 360 delegates attended

the Ninth Australian Banana Congress held at

the Hyatt Regency, Coolum on Queensland’s Sunshine

Coast at the start of June. This was despite the industry being

so badly affected by Cyclone Yasi earlier this year.

13

Investment opportunItyBrand new apartments being constructed in Brunswick, 100m off Sydney Rd. To be completed in around 24 months. Save on Stamp duty by buying off the plan. 10% deposit with the balance to be paid on completion with the option to sell prior.

Any person interested please contact Mark on 0400 520 578

AdveRtISement

by this method and avoid waste vs building shelf life into the product”.

“How can we help you sell more bananas” by Pat McEntee from

Woolworths, Craig Tayler from Coles, Luke Couch from IGA Fresh and Carlo Lorenti, an independent retailer from Clayfield Market Fresh in Brisbane was challenging. All gave their spin on how to sell more bananas but Carlo nailed the bottom line - quality is the major factor in getting people to come back to purchase again!

Improvements in Quality and Packaging

The entertaining Irishman Tom Rafferty, presented ‘A day in the life of the supply chain’ that was informative and put dollar values on each movement of a carton of bananas across Australia, before the con-sumer becomes involved at the purchase end. This set the scene for a more in depth discussion the next day by a panel consist-

ing of transport and marketing companies and packaging manufacturers on the merits and shortcomings of transport and handling.

The session highlighted that packaging, transport and handling all contribute to the quality of a banana ready for purchase and often determines what that quality is. Carton performance is at the forefront of the issue, and at this stage more work needs to be done on the present 6 layer carton as this contributes to the major-ity of fruit damage in bananas during all movement phases. This is an area that the ABW and the ABGC will be working closely together on in the future as the whole banana industry is affected by anything less than first class produce.

‘Lessons from Yasi’ highlighted the need to take notice of warnings and to ‘cut’ early. The underlying message was that better preparation was needed and spreading

the growing risk to other areas has been the saviour of some producers. The Congress agreed that everyone gets affected when a Yasi hits!

The indoor field day provided the opportunity to view the latest products and services available from suppliers that cater to the banana industry and where contacts are made and professional and personal alliances forged that will be of benefit in the future.

The Banana Industry Ball rounded out the Congress where the main topic was – you guessed it – bananas!!

14 OF AFFAIRS issue 06 july 2011ar

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Clockwise from top:1. Annette (Sunraysia Fresh) 2. Joe and Hadgu (LPS) 3. Rick (Andy Pignataro’s) 4. Vince (Prestige Produce) 5. Matt (Venuto’s) 6. Tim Barker (Barker’s Melb) 7. John, Cosi and Terry (Terry’s Café) 8. Sam (TC Produce) 9. Ronnie (Mumfords) 10. Terry (Terry’s Café) 11. Mario (Regal Produce P/L) 12. Bobby (Barker’s Melbourne)

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16 OF AFFAIRS issue 06 july 2011

Fresh Connections 2011 kicked off with a Pit Stop Health Check at the Brisbane Markets.

The Royal Flying Doctor Service (RFDS), Brismark, the Australian Chamber of Fruit and Vegetables Industries (Australian Chamber) and GlaxoSmithKline (GSK) enticed both conference participants and Brisbane Market’s 3,500 workers to take the first step with a free RFDS ‘Pit Stop’.

With breakfast being provided by the Bris-bane Markets and Brismark’s Stephen Hunt ‘spruiking’ the crowd, the entertainment levels were high,

especially with Brisbane Broncos players Ben Te’o and Peter Wallace on hand to urge men from the busy fruit and vegetable sell-ing floor to have their chassis – waist check; exhaust – smoking; oil pressure – blood pressure test; and duco – skin cancer tests; checked.

The star draw card, capturing everyone’s attention was the Kapiris Bros bat mobile - a Murray Anderson 1959 Chrysler Saratoga Top Doorslammer, which was due to race in the national championships the follow-ing weekend in Brisbane.

The RFDS is using the Pit

Stop to highlight the need for men to stay healthy by eating well and keeping themselves in good working order through regular check-ups. The participation level of the Brisbane wholesalers was outstanding with many of their staff willingly being assessed and much competition between staff as to who had the best results!

“The Pit Stop went extremely well and gen-erated very positive feedback. With what we learnt we are really excited about next year and the ongoing benefits for market workers, the image of the markets and the profile of the chambers”, stated Ian Main General Manager of Brismark.

A ‘mini’ Pit Stop was run by the RFDS over the next two days

at the conference exhibition. The RFDS Pit Stop event was proudly supported by

GlaxoSmithKline, Brismark and the Australian Chamber.

Brisbane June 2011 Hosted by:

health check kicks off Fresh connections event

“The Pit Stop went extremely well and generated very positive feedback. With what we learnt we are really excited about next year and the ongoing benefits for market workers, the image of the markets and the profile of the chambers.”

Bringing the industry together

Following their Pit Stop and breakfast, del-egates viewed different aspects of the Brisbane Markets including the main wholesaling area where Brisbane’s 54 wholesalers operate as well as supporting warehouses and the mar-ket’s new business complex facilities.

A very sobering aspect of the tour was a line on the Unloaders window shed at the high point in the centre of the wholesale area and some five foot from the ground. The line marked the level that the water reached in the January Brisbane floods. Various other points around the markets marked the different depths. The most confronting was the line some 4 metres above ground level on the Fruitlink complex which backs onto the Oxley Creek Reserve and faces Sherwood Road.

Delegates heard many stories of the floods and the enormous recovery efforts to have the main trading area up and running by the Monday following the inundation. And whilst repair work is still taking place on some warehouses, it is

testament to the spirit and efforts of Brisbane wholesalers that they were happy to share their stories and have gotten on with business.

Fruit region tour

Attendees headed north of Brisbane to visit fruit businesses Natures Fruit Company, Piñata Marketing and Smerdon Enterprises all based behind the Sunshine Coast.

Vegetable region tour

Attendees headed west of Brisbane to visit Barden Produce, Qualipack and Windolf Farms based in the Lockyer Valley.

Retail tour

The retail tour, growing in popularity each year, showcased some of Brisbane’s leading retailers.

Delegates visited leading Coles and Wool-worths stores and leading independent retail-ers Fruity Capers and Clayfield Fresh.

Brisbane Market hosts first of conference toursBrisbane Markets Ltd was host to a tour of the their markets prior to delegates heading off on tours of either a Fruit growing region, a Vegetable growing region or a tour of leading retail outlets in the Brisbane metropolitan area.

confe

rence s

napsh

ot 750+ Delegates

60+ Exhibitors 100+ delegates

on tours 28 event partners

and sponsors A Pit Stop Health Check A Culinary challenge A sold out Australian

Produce Markets Exhibi-tion and Trade Show

A Young Professionals Reception

A sold out Gala Dinner

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OF AFFAIRS18 issue 06 july 2011

Culinary Challenge and Official Welcome

In true Master Chef style, the Coles Culinary Challenge was where the freshest food was sliced, diced, tossed, blanched, cooked, displayed, judged and consumed to wel-come delegates and guests to this first time Brisbane event. And in true Fresh Connec-tions style the evening was light on official speeches and heavy on reconnecting with colleagues, customers and friends as part of the official welcome.

Presentations

“When I looked up from the podium when announcing the first industry speaker and saw a ‘Who’s who’ of the Australasian pro-duce industry it hit home that our efforts in co-hosting Fresh Connections with PMA A-NZ and AFFCO was the best move for our vibrant industry and a key ingredient in Bringing the Industry Together,” stated Shane Schnitzler President of the Australian Chamber.

Michael Worthington CEO of PMA A-NZ said “All the signs are that we have delivered real business value by giving delegates the tools they need to build stronger relationships and grow their businesses”.

Recently appointed CEO of AFFCO Poh Lee Pek said “This is my first fresh connections and I never expected it to be this big - the people have been fantastic!”

Presenters

Senator Joe Ludwig, Federal Minister of the department of Agriculture, Fisheries and Forestry opened the conference for the 800+ delegates. His key points were reform to Australia’s bio-security model and the impact of the floods on industry.

Lou Jardin, SPAR Australia Ltd, gave a first-hand account of the challenges in compet-ing as an independent retailer in a very competitive environment and the impor-tance that fresh produce plays in attracting and retaining consumer loyalty.

Yahya Kanj, The Neilson Company, spoke on “five trends in fifteen minutes” – retail envi-ronment. Packaging, the shopper, popula-tion and technology and how the influences on these tends drive consumer behaviour.

Martin Kneebone, Freshlogic, drilled down to specific fresh produce aspects of their research including insights on issues im-peding growth and how to use market in-

formation to better position your business including alternate channels that capture an emerging slice of the market.

Joe Cross, Reboot Your Life, shared his story of how he turned his life around by only have fruit and vegetable juice for sixty days! Joe’s talk was inspirational both from a personnel point and as an advocate for the goodness of fresh fruit and vegetables.

Greg Foran, Woolworths, talked about be-ing the ‘fresh food people’ for 25 years and the importance of increasing fresh produce consumption.

Maggie and Saskia Beer, Maggie Beer Products and Barossa Farm Produce, entertained an appreciative audience with simple ways to prepare fresh produce, how to enhance the natural flavours and their great enthusiasm for fresh fruit and vegetables.

Greg Davies, Coles, talked about “the Food Revolution” underway in Australia and

A key outcome of the event was the industry launch of Fruit and Vegetable Week set for 14-20 November 2011 to highlight the importance and positive aspects of fresh produce to consumers.

Brisbane June 2011 Hosted by:

Bringing the industry together

1919

how Coles have engaged with consumers through their Master Chef series.

Bryan Silbermann, PMA USA, spoke of the need to interact and engage with consumers and to market with them not to them.

There were many other informative speakers presenting on an extensive range of topics from ‘opportunities in food service, using pack-aging as a billboard, future crops to feed the world, consumer networking tools, attracting talent and dealing with disasters’.

A key outcome of the event was the industry launch of Fruit and Vegetable Week set for 14-20 November 2011 to highlight the

importance and positive aspects of fresh produce to consumers.

Australian Produce Markets Exhibition and Trade Show

A feature of this year’s event was the Australian Produce Markets Exhibition and Trade Show.

“We worked really hard to attract produce to the exhibition so that the best feature of our industry was on display. And the response from industry and in particular wholesalers was fantastic”, stated Shane Schnitzler, Presi-dent of the Australian Chamber

The Australian Chamber together with the Central Markets Association of Australia in association with Toyota Material Handling teamed together to both provide a sold-out Exhibition and Trade show and ensure it was packed with fresh produce from across the entire Australasian fresh produce supply chain.

The fresh produce was complemented by the many industry service companies that support the production, wholesaling and retailing of fresh produce in Australasia.

Mark Lorenzetto from Avanti said “this was the first time we had exhibited produce and we are already planning a bigger and better display for Melbourne next year. It was really good to get the opportunity and be encour-aged to try something we don’t normally do”.

Tripods Farmers Joe Ruffo said “it was great to see produce being displayed and we are re-ally happy that we went to the trouble of get-ting our produce to Brisbane and talking with

the many delegates and potential customers who showed interest in our produce”.

“It was an excellent conference and the best yet by far”, said Andrew Young CEO of Brisbane Markets.

Young professionals’ reception and Conference gala dinner

An invitation-only reception was attended by 80+ future young leaders who were 35 years of age or under at the time of the con-ference and was a prelude to the Confer-ence Gala dinner.

The sold Gala Dinner was a delight to the senses with fantastic food featuring the best fresh produce. Delegates were left mes-merised by the brilliant international magi-cian, James Galea and capping off a ‘magical Fresh Connections Event’!

Fresh Connections 2012: Next year’s Fresh Connections Event and Exhibition will be held Tuesday 26 to Thursday 28 June 2012, at the Melbourne Convention and Exhibition Centre.

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opportunity or threat?

Consumers all seem to have an opinion when it comes to Australian grown pro-duce. Their views range from no imports and eating only Australian grown fruits and vegetables vs wanting to eat the same pro-duce 52 weeks a year. Added to this is the price of the product. Consumers are also saying ‘I want Australian produce but only up to a certain price’ and when imported produce is cheaper to buy, they buy it if the quality is good!

Around 97 % of the all produce passing through our central mar-ket system is Australian Grown. That is between $7 – 8 billion dollars worth of produce each year and over 3 million tonnes by volume. Of the 3 % imported produce, a good portion comes from our near neighbours New Zealand (tomatoes, kiwi-fruit and capsicums come to mind) with the remainder either being counter seasonal production, such as table grapes, citrus, cherries and capsicums from the US, Korea and Chile, or are price based (lower) after meeting Australian quarantine requirements such as apples from China. Other produce such as dried dates from Israel and California and coconuts from Fiji and Thailand are imported as there is no production in Australia.

The importation of processed produce, es-pecially in the frozen categories, has mark-edly increased over the last five years. This is due to cheaper production and processing

costs offshore especially where Australia is at a distinct disadvantage because of our cost of labour.

And the strong Australian dollar has contributed to an increase in imports as it is cheaper to import with a high Australian dollar but this badly hits our exporting companies. Australia’s exporting companies are more often turning to supplying our domestic market instead of exporting to maintain business turnover and in some case their viability and existence.

a look at apple imports

Why are apples now allowed in from New Zealand

Australia accepted the verdict of the World Trade Organisation (WTO) allowing the importation of New Zealand apples into Australia as it was assessed that the disease risk was minimal and could be managed appropriately. The heart of the argument against this was the possible spectre of increased disease especially the risk of introducing the fire-blight disease to Aus-tralian orchards.

But the green light by the WTO not only means an entry point for New Zealand but opens up market opportunities for coun-tries like the US where the disease threats are stronger. This adds greater concern for Australian producers notwithstanding the increased competition and eroding market base for Australian apples.

Will this increase competition?

New Zealand has the same growing season as Australia and apples are both sold at

the time of harvest and placed in storage similar to Australia. The New Zea-land apples are generally the same quality as ours and they are a cheaper producer than us.

So for the harvesting period of approximately four to six weeks in New Zealand, both Australian and New Zealand apples

will be hitting the market at the same time. The likely ensuing oversupply will see prices drop substantially until the market evens out its supply / demand cycle pleasing consum-ers but testing the viability of producers.

Two points to remember are that the New Zealand dollar is presently sitting around $1.35 Australian – a real advantage for New Zealand apples! The second is that New Zealand produce is viewed by consumers to be similar to Australian produce with both countries having the same food stan-dards. The first of the New Zealand apples are likely to arrive as early as spring this year

So does one size fit all and where does the truth lay; and what does the recent lifting of the ban that allows New Zealand apples to be imported into Australia mean?

Consumers are also saying ‘I want Australian produce but only up to a certain price’ and when imported produce is cheaper to buy, they buy it if the quality is good!

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s: (from storage) with an increase amount early next year from their 2012 harvest.

But New Zealand is an outward looking coun-try and exports produce to an enormous amount of countries around the world. The “fun” will be where varieties and breeding rights of apples start to cross over with Australia.

This year saw the first apples from China hit the domestic market. These apples ar-rived prior to the start of our domestic harvest and were much cheaper than the Austra-lian apples coming out of storage. Over 700 tonnes have flowed into Australia from China since early 2011 despite varying reports of mixed quality and some resistance to purchase from consumers due to their country of origin.

New counter seasonal supply, possibly from the US, is another story as their apples would be hitting the Australian mar-ket in September and October, competing directly with the Australian (and possibly New Zealand) cold storage apples.

Where do apple wholesalers sit?

Apple wholesalers have historically had a strong relationship with their producers often stretching back generations. Many wholesalers now either own orchards or finance their producers thus ensuring supply and throughput for their business. This has been critical as supply has now extended across the full year due to the use of control climate storage.

Wholesalers often fund the storage facilities and associated infrastructure either on farm or within their warehouse facilities. This is in addition to the normal business financing for their own businesses and the use of credit that wholesalers allow their customers.

Therefore the largest New Zealand threat

is likely to be a short term market oversup-ply at harvest time each year hitting the Australian industry with added supply and accompanying impacts on cash flow.

Wholesalers will temper these impacts to a degree but that is not to say the lower cost of New Zealand apples will not gain a mar-ket foothold, they will, but they are starting from a zero base.

Similarly, importation of Chinese and US apples will affect the market price / supply curves at times when there has been no historic competition. That is not to say the Australia apple industry is not going to go unscathed. It will be affected particular if the Australian dollar remains above parity and making exports difficult.

Retail shop owners and supermarket chains are very loyal to Australian grown produce up until they see a greater margin available on an imported line and then their loyalties evapo-rate quicker than water does in a desert!

impo

rts:

The apple industry from pro-duction through to wholesaling and retailing needs to coopera-tively embark on a marketing strategy to maintain and grow market share with consumers. And they need to continue to produce the highest quality of apples to be competitive and commercially viable. Without this interaction and joint reli-ance on each other it is likely the apple industry will need more than a “proverbial apple a day” before the doctor is needed!

As well, wholesalers are good at seeing opportunities and good at cutting deals and will not forego an opportunity if it means extending their busi-nesses or chasing new business. Either which way, the Australian apple industry needs to ‘buckle in’ for an interesting ride!

the

way

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d >

Retail shop owners and supermarket chains are very loyal to Australian grown produce up until they see a greater margin available on an imported line and then their loyalties evaporate quicker than water does in a desert!

Works:Organic Growers Group – manager.

Lives: Doncaster.

Most of my day is spent:On the sales floor or in the office, speaking to growers and customers. And doing lots of paperwork.

The football team I barrack for is:No one.

My favourite Melbourne Market moment is:

When all of the bins and pallets of fresh produce arrive. I love being surrounded by fresh fruit and vegetables.

The quality I respect most in an employee is:

Their willingness to work as part of a team and staying focused at the task at hand.

As I have grown older I have learnt:You never get anything you can’t handle. Even when a situation is stressful, it is always possible to figure out a way to handle it.

If I described my business to a stranger I would say:

We wholesale fresh, certified organic produce. We buy from farms across the country to distribute locally.

The qualities I most enjoy about Melbourne Market are:

Our customers. They are always good for a chat and a joke and I love hearing about their businesses.

The pets I have are:Oscar the cat.

In my spare time I enjoy:Friends, reading and coffee shops.

My first job was:In a bakery.

My fondest memory is:There are too many.

The aspect of my job I like the most is:

The chaos and the fast pace.

The thing I dislike the most is:The early hours – and the impact it has on your life as a whole.

I am passionate about:My family and my work.

My business associates would say that I:

Am loyal, dedicated and focussed.

When I was a child I wanted to be:A School teacher, which I did for 12 years.

The place in the world I would most like to go is:

Paris.

The thing a lot of people don’t know about me is:

I really love ice-cream.

My favourite fruit or vegetable is:If I had to choose – it would be either apricots or bananas.

Jen o

sborn

e

q&a

To keep attracting new buyers she is constantly on the lookout for gaps in the market, or unusual items.

“At the moment there is a lot of interest in heritage vegetables, thanks in part to all of the cooking shows.”

A decision to start eating organic nine years ago ended up turning into a new career for former school teacher Jen Osborne.

The more she learned about the industry, the more she realised she wanted to be involved with it.

When Claire Cocker and Don and Wendy Edwards started Organic Growers Group two years ago she was the first on board, taking on the role of manager.

As one of three full time staff members at the busy company, she not only eats organic these days but lives, works and breathes it.

Jen said selling organics in a state renowned for producing top quality fruit and vegetables was not without its challenges.

But the industry had an established base of very loyal consumers who only ever bought organic.

“I think the biggest draw card for a lot of them is sustainability,” Jen said.

Jen said the industry went through a significant growth period several years ago, but more recently that growth had plateaued out.

To keep attracting new buyers she is constantly on the lookout for gaps in the market, or unusual items.

“At the moment there is a lot of interest in heritage vegetables, thanks in part to all of the cooking shows,” Jen said.

The store also stocks an extensive range of rainbow carrots, in colours including red, purple, white.

Jen said she is proud to work at a com-pany that has three women as the driving force, in an industry that is still dominated by men.

She spends most of her time procuring produce from the large number of farms that supply them.

She can be found most mornings on the selling floor.

Q &

A:

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24 OF AFFAIRS issue 06 july 2011

dimethoate and fenthion reviews

Queensland Fruit Fly

Traditionally, consumers experience with fruit fly has been more akin to being stopped by department of agriculture officials at road blocks making sure you dispose of any fruit and vegetables so you can’t take them into a fruit fly free zone. And airlines provide warnings on putting fruit and vegetables into bins when flying into the southern states.

Wholesalers experience with fruit fly is most-ly ensuring that the certification documents are correct and attached to produce arriving from producers in the north as per the requirements of Victorian DPI. Heavy fines, recall of produce and expensive returning of the product to the producers are strong deterrents for wholesalers to make sure they play their part in fruit fly control.

Why are Dimethoate and Fenthion so important?

Dimethoate and Fenthion have been the chief phytosanitary measures enabling the movement of produce susceptible to Queensland fruit fly from areas with fruit fly populations into fruit fly free regions. Simply put, their use allows Queensland produce to be moved and sold in the southern states – no product, no business!

Dimethoate and Fenthion have been and remain very effective against Queensland fruit fly and they are very cost effective. This, together with the simplicity of their use, has made them the first treatment of choice by producers. Importantly there is no cost effective, viable chemical alternative avail-able in the fight against Queensland fruit fly infestation.

So it is not surprising that both wholesalers and producers are concerned about any change to the regulations let alone their removal from use.

Where are the reviews up to?

The current reviews by the Australian Pes-ticides and Veterinary Medicines Authority (APVMA) of Dimethoate began in 2004 and the Fenthion review began in 1994. It is expected that the APVMA will release the Preliminary Review Findings report for Dimethoate for public comment in the next two months with the report for Fenthion to follow in the months after.

The draft report and regulatory approach are released for public comment for a period of 6-8 weeks, prior to any final regulatory deci-sions. The APVMA CEO then makes the final decision on the future use of the chemical.

After comment has been received and considered, the APVMA CEO will announce either; a. Have no change to the regulations; b. Restrict use; c. Require it to be reformulat-ed; d. Change labelling in which the product can be used or; e. Have it suspended, cancelled or withdrawn.

Possible outcomes

The outcome of the reviews is unknown. And the ‘likely’ outcomes are unknown leading to a lot of speculation. The issue has become a political football between green groups, the federal government and indus-try with some retail chains now demanding suppliers change practices, probably to pac-ify their “jumpy executives”, even before the review outcomes are known. Some groups

want Dimethoate and Fenthion banned and are advocating no use of chemical controls citing that other countries have de-listed these chemicals. They conveniently forget that the Queensland fruit fly comes from Queensland!!

Others have taken a more balanced ap-proach and are saying let’s look at alterna-tive application levels, and blends of soft chemicals to see how effective they are.

Meanwhile governments and industry are exploring alternative approaches on a vari-ety of produce and on an area basis as the last thing anyone wants is for people to be concerned or affected.

The down side presents issues like irradi-ate produce raising its head especially when there is only one company avail-able in Queensland and not withstanding consumer back lash and uncertainty. And understanding market forces could see everyday items like tomatoes in the cooler months selling for as little as one dollar in Queensland and excluded states like Victoria paying twenty dollars a kilo. Hopefully it won’t get to these levels but as one experi-enced industry operator said “it is bringing back memories of the old days where ‘Mur-ray Bridge lids’ were on everything”!

Meanwhile, the Queensland Fruit Fly contin-ues on its merry way – it’s a tough little B.....d in more ways than one!!

Many wholesalers handling produce from Queensland have been relayed ‘stories’ of Dimethoate and Fenthion being banned from use to control Queensland fruit fly by producers. This is not correct!!

frui

t fly

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Their use allows produce susceptible to Queensland fruit fly to be moved and sold in the southern states.

25

Often the most valuable assets, particularly in family operated busi-nesses, are overlooked. These assets are the human assets, which includes the business owner(s) and other individual essential to the successful operation of the business.

In the previous issue of Fresh State of Affairs (Ed 5) solicitors Wilmoth Field Warne provided an article headed “Planning Your Future,” covering the subject of how you should give thought to planning your exit from the business you have poured love sweat & tears into over the years.

Of course the sad fact is not all busi-ness owners have the opportunity to exit their business based on the plans they have made or the time frame they have selected. Unfore-seen events can occur resulting in the death or permanent disability of a business partner or other key person in the business Failure to adequately insure these valuable “human” assets could result in a significant decline in the value of a business or even the complete collapse.

The succession planning covered in the last article should also include scenarios where the business has to be sold or equity in the business change hands due to serious illness or accident one of the partners.

Insurance relating to the human assets of the business plays a key part in:

• Business succession• Protection against loss of key

people in the business

• Guarantor protection• Estate equalisation

Some of the undesirable outcomes of failing to have a succession plan in place can include:

1. Third parties end up with an unacceptable degree of control in the business

2. A deceased partner’s estate demands a payout forcing the business to be wound up

3. The stability of the business may be questioned by customers and suppliers

4. Lending institutions may seek repayment or re-negotiation of loan facilities

Elements of a business succession plan

Contains an agreement between busi-ness owners for a buyout of the re-maining owner’s share of the business and contains two main components

1. Disposal mechanism specifying:

• Who the parties are• What interests are to be disposed of• Why & when the interests will

change hands• How much money will be involved

in the transfer

2. Funding mechanism

• The departing owner (or their estate) receive the agreed price for their share of the business

• The continuing owners have the funds available to purchase the departing owner’s share of the business

• Business debts are extinguished

Lump sum insurance provides an ideal solution for the funding mecha-nism. These include:

• Life insurance – payment upon death of the life insured

• Total Permanent Disability (TPD) – payment made when the insured person is no longer able to con-tinue with their employment

• Trauma – paid following contrac-tion of up to 20 odd ailments representing all the major killers eg. Cancer, heart attack, stroke etc

A Buy/Sell agreement within the business succession plan is a formal contract entered into by the business owners and provides for business continuity with a minimum of disrup-tion by creating ready buyers and sellers if specific trigger event occur. The buy/sell agreement provides certainty for all parties including the departing partner, their family, their estate and any employees in the business; it helps to ensure:

• The business has every chance of survival

• The departing owner or their estate receives fair value for their share of the business

• An orderly transition of ownership rather than a forced “fire sale”

• Key employees are retained• Capital Gains, Income Tax and

Stamp Duty Liabilities may be reduced or eliminated.

TAKING THERISK OUT OFINSURANCE

For further information or to discuss your requirements relating to insuring either your business or human assets including business succession planning issues, please contact Mark Perree – Principal Melbourne Insurance Brokers and Melbourne Financial Services on 9686 0688 or mark@mibrokers.com.au

All businesses need to carry insurance of some kind. To operate in this market for example, you are obliged to have Public Liability insurance cover for $20 million. Most of you will insure your other assets, be they business related (e.g. Coolrooms, stock) or personal (e.g. home, contents, car).

AdveRtISement

Queensland Fruit Fly

OF AFFAIRS issue 06 july 2011

But Melbourne fruit wholesaler and former grower Veli Velisha believes television cook-ing shows are what have really sparked a major rise in the popularity of both vegetables.

He estimates his business handles around five times as many boxes of fennel bulbs as it did five years ago.

“It’s getting popular since all of the cooking shows began,’’ Mr Velisha says. The same goes for artichokes. “Artichokes are boom-ing, that (market) has grown dramatically,’’ he says.

When it comes to fennel Veli Velisha’s advice is to look for a “nice round bulb with smooth skin”.

Although used as a vegetable, fennel is actually a perennial aromatic herb with a mild licorice or aniseed flavour.

Fennel is often seen growing along the roadside in Australia and is actually consid-ered an invasive weed, thanks to its hardy nature and its ability to spread rapidly and out-compete other plants.

Wild fennel does not have a large bulb like the fennel grown commercially in Australia, which is known as Florence fennel.

Savvy Italian cooks will tell you that the fat, round “male” fennel bulbs are better than the flatter, longer “female” bulbs because they are sweeter and a nicer texture.

“The bigger and rounder the bulb, the bet-ter the quality,” Mr Velisha agrees.

He says the prime time for eating fresh fen-nel is May through to June, although many parts of the fennel plant can be preserved for year-round use.

The green fronds that protrude from the fennel bulb, as well as fennel seeds and dried, ground fennel seeds are all used in

cooking – hence fennel’s regular appear-ance on television cooking shows.

In India, fennel seeds and powder are often used in curry and the seeds are even chewed after a meal to freshen the breath!

The globe artichoke is a member of the thistle family and its slightly menacing appearance is likely to blame for its late rise to culinary acclaim in Australia.

Artichoke buds, which are encased in a series of tight overlapping “scales” are the only part of the plant that is eaten.

In the past artichokes were often disregard-ed as too difficult, given that the inner-bud or “choke” often has to be removed as it is inedible once the flowers reach a certain age.

But more recently Australians have devel-oped a strong appreciation of artichokes and they are considered a delicacy.

A popular method of cooking artichokes is to stuff and bake them, or they can be boiled or steamed until soft and the individual scales pulled off one at a time and dipped in hollandaise sauce as a deli-cious (and very messy) finger food. With this second method the scales should be pulled through your teeth to remove the inner-flesh but leave the tough outer-scale behind.

The peak season for artichokes starts in late winter and almost all of Australia’s commer-cial supply comes from Victoria.

Unlike fennel, when bigger is better, the best artichokes tend to be smaller with compact, bright green scales.

Australians can thank the nation’s Italian immigrants for the availability today of both fennel and artichoke in markets, grocery stores and supermarkets.

The prime time for eating fresh fennel is May through to June … The peak season for artichokes starts in late winter.

• Fennelisanaromaticherbbelongingtothesame family as celery and parsley.

• Wildfennelisconsideredaninvasiveweedin Australia.

• Thefat,roundfennel“male”bulbsareconsidered superior to the flatter, longer “female” bulbs.

• Fennelbulbs,fronds,seedsandpowder(dried, ground fennel seeds) are all used in cooking.

• InIndiafennelseedsareusedasabreathfreshener after a meal.

• Globeartichokesareamemberofthethistle family.

did you know?

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27

Last year Australian consumers bought a total of about 200,000 tonnes of locally grown eating apples, which translates roughly to more than 1.3 billion apples. According to Horticulture Australia Limited only about two percent of the nation’s apples were exported last year, with India taking the largest consignment.

Although Tasmania is known as the Apple Isle, it is in fact only the fifth largest produc-er of the fruit in Australia. Australian Bureau of Statistics (ABS) figures show Victoria is the biggest apple-growing state, produc-ing almost 40 percent of the nation’s crop in 2008. The second largest apple industry is based in New South Wales, followed by Queensland and Western Australia.

Gone are the days when apple lovers only had to choose between Granny Smiths, Golden Delicious, Red Delicious and Jona-thans. Well over 7000 varieties of apples are now grown around the world. ABS figures show the most commonly grown apple in Australia is the Cripps Pink, known most commonly as Pink Lady.

Cripps Pink is a cross between the Lady William and Golden Delicious varieties and was created in the 1970s by John Cripps, the founder of Western Australia’s apple breeding program.

Fruit Growers Victoria Limited general manag-er John Wilson says Pink Lady has surpassed all others as Australia’s favourite apple.

“It’s a pleasing looking apple with a nice rosy colour but it’s also a sweet and juicy apple and it’s got a nice mouth feel,” he says.

Jonathans have fallen from favour some-what over the past decade, but Granny Smiths remain an old fashioned favourite with customers.

“They’re still very very popular and they’re actually a delicious sweet apple if left on

the tree a bit lon-ger,” Mr Wilson says.

There is no defi-nite evidence of the exact origin of the old saying

“an apple a day keeps the doctor away”, but apples are certainly worthy of such a reputation.

A recent CSIRO report commissioned by Horticulture Australia Limited points to growing evidence that apples help control the risk factors for chronic diseases includ-ing diabetes, heart disease, asthma and cancer as well as allergies.

Apples contain vitamin C, potassium, dietary fibre and antioxidants (the CSIRO report found that higher concentrations of antioxidants are found in the peel com-pared with the flesh of apples).

fresh produce:

recipe: s

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Well over 7000 varieties of apples are now grown around the world.

Ingredients:• 4Artichokes• 250gmParmesancheesegrated• 400gmdriedbreadcrumbs• 125gmsalami,finelychopped• 2hardboiledeggs,finelychopped• 4tbspcontinentalparsley,finely

chopped• 4clovesgarlic,finelychopped• 2eggsextra,lightlybeaten• 4tbspoliveoil• Pepperandsalt

Method:1. Open the artichoke leaves slightly

to wash. Boil artichokes for 3 minutes in salted water. Drain and wait until cold for filling.

2. In a bowl, mix cheese, crumbs, salami, boiled eggs, half the parsley, half the garlic, half the oil, pepper and the beaten egg. Open the leaves, starting from the outside in, and fill the leaves with the mix. Squeeze together the artichoke leaves and tie with cotton to hold together.

3. Put extra oil and the remaining garlic in a large pot and fry until

brown. Add extra parsley and boiled water in the pot and place artichokes side by side,

stem down in the pot. Fill the pot with boiled water until the artichokes are covered and

boil for about 1½ to 2 hours. Enjoy!

Australians continue to buy more apples than any other fruit, no doubt thanks to their sweet and tart flavour, crunchy texture, refreshing juiciness and perfect lunchbox size.

fast facts:• Surveyshavefoundapplesarethemost

commonly purchased fruit in Australia.• Australianorchardistssoldabout200,000

tonnes of eating apples last year.• About98%ofAustralianeatingapples

were consumed by Australians, with only2%exportedoverseas.

• IndiawasthebiggestimporterofAustralian apples last year.

• Victoriaisthebiggestappleproducingstate in Australia, followed in order by NewSouthWales,WesternAustralia,Queensland,TasmaniaandSouthAustralia.

• ThemostpopularapplevarietyinAustralia is the Cripps Pink, most commonly known as Pink Lady.

• PinkLadyapplesareacrossbetweenLadyWilliamandGoldenDeliciousapplesandwerecreatedinthe1970sbyWestAustralian apple breeder John Cripps.

• ApplescontainvitaminC,potassium,dietary fibre and antioxidants and have been linked to many human health benefits.

apples

• Theonlypartoftheartichokethatiseaten is the bud, before it flowers.

• AlmostallofAustralia’scommercialartichokesupplycomesfromVictoria.

• TheGlobeartichokeisnorelationtotheJerusalem artichoke, which is a tuber (root vegetable that grows underground).