nine technology's presentation to mspworld
TRANSCRIPT
October 5 , 2010
MSPworld
Gene FaySenior Vice PresidentNine TechnologyTwitter.com/genefayFacebook:Gene FaySkype: Gene FayLinkedIN: Gene [email protected]: (978) 805-0818
Agenda
• Introduction to Social Media for MSPs
• 4 Steps to New MSP Revenue
– Blogs on your website
• Conclusion
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Steps to Revenue
• Locate your micro market
• Create interesting and entertaining content
• Give it a great title
• Find places to post it
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What is Content
• Written: Blogs, answers to questions, ebooks, surveys
• Audio: Webinar, Skype interviews
• Video: interview with your customers via Skype or with a Flip
camera
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Content is not spam
• Strike a balance of quality (time put in, thoughtfulness) vs.
quantity (posting every day)
• Find ways to help/educate people via your content
• Only talk about yourself in one in every seven pieces of content
your create.
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Make your content:
• Valuable
• Easy
• Prominent
• Action-Oriented
Find places to distribute it
• Blogs• Podcasts• Videos• Webinars• Presentations• eBooks• News Releases• Apps
For MSPs
• Set up your own profile
• Join local business groups
• Start your own group
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Chad Massaker from Carceron
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Chad Massaker from Carceron
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Join Local business groups
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Post interesting content
• Posted by INTRUST at a group called Cincinnati IT Circle
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Answer questions
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To do’s for LinkedIn
• Create a LinkedIN Profile
• Join local business groups
– Create your own group
• Post interesting and entertaining content and answer questions
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• Create your own account
• Create a company Fan Page
• E-mail all your friends and customers and let them know you are
on facebook
• Post your content
• Answer IT questions through your page
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Chad Massaker, Carceron
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INTRUST Group
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• Facebook is a great way to put a human face on your company
• To-do’s
– Set up a Facebook Account
– Set up a Facebook Fan page for your company
– Send out an e-mail to all of your friends and customers and let the
know you are now on Facebook
– Post interesting content
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• Set up an account
• Start tweeting (not just about yourself)
• Look for people to follow. Twitter will make suggestions
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InTrust Twitter Page
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Your Website
• Create Facebook and Twitter links
• Add content to your website
• Show that it is not a static e-brochure
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TurboTek
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INTRUST
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How is Nine Technology is using Social Media?
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Steps to Revenue
• Create interesting and entertaining content
• Give it a great title
• Find places to post it - locate your micro market
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From InTrust Group
• INTRUST GROUP uses social media to
proactively engage our customers, our
potential customers and job candidates.
• We have had a lot of luck with using LinkedIN
groups to advertise events in the Cincinnati
area which helps drive new sales.
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From InTrust Group
• Customers and job candidates who are interested in INTRUST
also get updated information on the internal operations via our
Facebook site.
• Utilizing Blogs, Social Media, and keeping a fresh website allow
us to simultaneously control our messaging as well as
proactively exposing our positive culture to the communities we
work in.
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Marketing is now about metrics
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More marketing metrics
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Who can help you?
• Digital Native
• Analytical
• Reach
• Content Creator
Thank you
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Gene FayTwitter.com/genefayFacebook:Gene FaySkype: Gene FayLinkedIn: Gene [email protected]: (978) 805-0818