nike superhuman

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Preparations for the Olympic Games, which this year are to be held in Mexico City, are well under way two thousand plus athletes have already arrived here and are begining their train- ining. The City Uni- versity`s spectacular athletics stadium has just been lavishley prepared for the occasion with many thousands of millions of pesos having been spent on new arena`s, running tracks and housing for all the foreign teams plus vast amounts of costly publicity. On the evening of October 2, following the direct orders of President Ordaz,army troops opened fire on a crowd of 10,000 people listening to speeches in the Plaza de las Tres Culturas, over 60 people are murdered by the soldiers and hundreds more badly injured. On October 6, the olympic torch is carried ashore at Veracruz, by relays of Mexican swimmers. Crowds of protestors are beaten back by tne paratroopers rifle butts and truncheons Mexico City 2nd October 1968 Zapata`s Children The demonstrators carry the portraits of their national heroes, Emiliano Zapata, Pancho Villa Benito Juarez and Miguel Hildalgo. There are placards showing the various Olympic rings as five smoking bombs and others showing a “granadero” racing along with his police club held high, like an Olympic torch. As the rally ends the students plant their flags and banners in the square, stoically determined to stay until their political demands are met

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Page 1: Nike SUPERHUMAN

Preparations for theOlympic Games, whichthis year are to be held in Mexico City, are well under way two thousand plus athletes have already arrived here and are begining their train- ining. The City Uni- versity`s spectacular athletics stadium has just been lavishley prepared for the occasion with many thousands of millions of pesos having been spent on new arena`s, running tracks and housing for all the foreign teams plus vast amounts of costly publicity.

On the evening of October 2, following the direct orders of President Ordaz,army troops opened fire on a crowd of 10,000 people listening to speeches in the Plaza de las Tres Culturas, over 60 people are murdered by the soldiers and hundreds more badly injured. On October 6, the olympic torch is carried ashore at Veracruz, by relays of Mexican swimmers. Crowds of protestors are beaten back by tne paratroopers rifle butts and truncheons

Mexico City 2nd October 1968Zapata`s Children

The demonstrators carry the portraits of their national heroes, Emiliano Zapata, Pancho Villa Benito Juarez and Miguel Hildalgo. There are placards showing the various Olympic rings as five smoking bombs and others showing a “granadero” racing along with his police club held high, like an Olympic torch. As the rally ends the students plant their flags and banners in the square, stoically determined to stay until their political demands are met

Page 2: Nike SUPERHUMAN

OLYMPIC STADIUM Mexico City 16th October 1968 Winners, men`s 200 - metres event

RevolutionWe are black and proud to be black

Clenched fist salute insolidarity with the struggle of black Americans and Mexican Students

Nike : Sports Future Revolution

Page 3: Nike SUPERHUMAN

01 Revolution

02 Evolution 04 Superhuman05 Micro - Macro06 DNA07 Fertilization08 Nike Organism

03 Devolution

01.1 Cell division01.2 Empower

01.3 Attributes01.4 Clone path01.5 Intelligence01.6 Evolution

01.7 Clone DNA

Nike : Sports Future ConceptDesign Activismand Advanced Product Development

Page 4: Nike SUPERHUMAN

FAR REACHING CHANGE

especially in ideas or methodsTransition from one form of production to the next

Nike : Sports Future Revolution

Ali became the first universal black man He did things, said things, we

never imagined doing Revolution

Page 5: Nike SUPERHUMAN

evolutionA GRADUAL MODIFICATION in the characteristics of a population or product oversuccessive generations

Developing into a more complexform over a period of time

Nike : Sports Future evolution

Page 6: Nike SUPERHUMAN

RegenerationDo not give credence to the wordsno or can`t. No matter how bolddreams can be yours

Do not yield remain steadfast

ALL CHAMPIONS ARE CREATED EQUALWe have reached a pointwhere to move forward,we must look back

Nike : Sports Future Regeneration

Page 7: Nike SUPERHUMAN

Heroic, valiant, the strength to win

Creating products that empowerindividuals to realise theirtrue potential

Spec

ial

Olym

pian

199

0

Aspiration, Motivation,Determination

Superhuman

Nike : Sports Future Superhuman