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1Q 2016 NIELSEN INVESTOR OVERVIEW

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Page 1: NIELSEN INVESTOR OVERVIEW - s1.q4cdn.coms1.q4cdn.com/.../doc_presentations/2016/Nielsen-Investor-Overview-… · NIELSEN INVESTOR OVERVIEW . y. 2 FORWARD LOOKING STATEMENTS The following

1Q 2016

NIELSEN INVESTOR OVERVIEW

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FORWARD LOOKING STATEMENTS

The following discussion contains forward-looking statements, including those about Nielsen’s outlook and prospects, in the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those which are not historical facts. These and other statements that relate to future results and events are based on Nielsen’s current expectations as of February 11, 2016.

Our actual results in future periods may differ materially from those currently expected because of a number of risks and uncertainties. The risks and uncertainties that we believe are material are outlined in our disclosure filings and materials, which you can find on http://nielsen.com/investors. Please consult these documents for a more complete understanding of these risks and uncertainties. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law.

Our outlook is provided for the purpose of providing information about current expectations for 2016. This information may not be appropriate for other purposes.

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NIELSEN AT A GLANCE

Measurement and analytics for content, advertising and activity for television, digital, social and audio

Measurement and analytics for sales, market share and consumer goods

Adjusted EBITDA Margin

45% Adjusted EBITDA Margin

19% 2015 Revenue

$2.8B

2015 Revenue

$6.2B 2015 Free Cash Flow

$804M

2015 Adjusted EBITDA Margin

30.1%

Dividend Yield

2.45% Market Cap

$16.54B

Market Cap and Dividend Yield are reported as of 02/10/16

Cash returned to shareholders over 2014-2015

$1.1B

Revenues recurring in nature

~70%

Our focus is to drive shareholder value through consistent growth, profitability and free cash flow generation

2015 Revenue

$3.3B

Watch 46%

Buy 54%

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NIELSEN’S BUSINESS STRATEGY & OBJECTIVES

BUY

WATCH

Expand coverage of consumer purchase behavior globally

Capture Total Audience across all screens and platforms

MARKETING EFFECTIVENESS

Help clients understand how individuals’ viewing behavior impacts purchase behavior

OUR VALUES

OPEN

SIMPLE

INTEGRATED

OUR BRAND

QUALITY

INTEGRITY

NEUTRALITY

Execution of our strategy drives shareholder value through the cycles

v

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OUR STRATEGIC FRAMEWORK

CONSUMER FOCUS

PERFORMANCE MANAGEMENT

GLOBAL PRESENCE

BROADCAST TV

CABLE SATELLITE TV

TIME SHIFTING

DIGITAL

WATCH MOBILE

BUY

GROCERY MASS RETAIL

DRUG STORE

CLUB OUTLETS

SPECIALTY STORE

E-COMMERCE

TOTAL AUDIENCE

TOTAL CONSUMER

Powerful business model drives consistent performance

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COMPELLING FINANCIAL PERFORMANCE

*2010 to 2015 CAGR ~4.5% ex Harris and Audio

• 7% CAGR from 2010 to 2015* • 38 quarters of consecutive growth

• Investing in key growth opportunities

• Powerful syndicated business model

• Disciplined pricing and cost-out initiatives • ~3.4 pts of margin expansion 2010 to 2015

• Generated $3B+ of Free Cash Flow • 31% CAGR from 2010 to 2015

• Tremendous flexibility to invest in growth • ~$2B back to shareholders from 2013-2015

STRONG FREE CASH FLOW

BALANCED CAPITAL ALLOCATION

CONSISTENT REVENUE GROWTH

MARGIN EXPANSION

RESULTS

Well-positioned to deliver strong shareholder value

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WHY INVEST IN NIELSEN?

Unmatched global footprint of 100+ countries

“Mission critical” measurement and analytics embedded in client workflows

Syndicated, scalable products and services

Strategic investments to drive continued and future growth opportunities

Proven track record of growth and economic resilience

Strong free cash flow generation and compelling capital allocation strategy

We are a global, independent measurement and data company for fast moving consumer goods and media

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OUR GROWING GLOBAL FOOTPRINT

2014 REVENUE DISTRIBUTION

…underscored by a global employee base of 42,000 talented associates we work hard to attract, develop and retain

Our focus is relentless on our pursuit to provide clients with the most complete understanding of what consumers buy and watch in 100+ countries…

2015 REVENUE DISTRIBUTION

Buy coverage only Watch & Buy coverage

~20% of revenues in emerging markets

North America 62%

Europe 17%

Asia 11%

LATAM + Middle East + Africa + India

10%

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LONG-TERM, BEST-IN-CLASS CLIENT BASE BUY WATCH

• 20,000+ clients • Relationships with top 10 clients

for over 30 years • Long-term contracts provide

stable, recurring revenues – average length of 3-10 years

• No client represents more than 4% of 2015 revenues

HIGHLIGHTS

PARTNERSHIPS

For more than 90 years, we have been at the forefront of measuring consumers around the world, helping clients drive better business decisions and profitable growth over time

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WHAT CONSUMERS BUY

2B electronic

records collected weekly

1.7M+ store

visits monthly

25M+ characteristics

collected for 30M products

3M store level data files annually

16M consumer surveys

per year

Broad, unparalleled reach of consumers worldwide

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$2.3B (DEVELOPED MARKETS) + $1.0B (EMERGING MARKETS)

BUY: MEASURING THE TOTAL CONSUMER Total 2015 Revenue: $3.3B…Approximately 60% recurring in nature

Retail sales measurement, market share information and advanced analytical capabilities

• Presence in 100+ countries

• Measure billions of monthly point-of-sale transactions

• Store level data from nearly 2 million stores, supplemented from proprietary household level data from 240K households

• Demand strategy, pricing and new innovation testing

Growth through differentiation, stickiness & scale

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BUY GROWTH INITIATIVE #1: E-COMMERCE

INSIGHT TO UNDERSTAND THE 21ST

CENTURY SHOPPER BEHAVIOR AND SEGMENTATION

COMPETITIVE BENCHMARKS

AND ANALYTICS TO WIN

@THE DIGITAL SHELF

DELIVER SHARE MEASUREMENT FOR E-

COMMERCE COMPARABLE TO BRICK & MORTAR

DELIVER SHARE MEASUREMENT FOR E-COMMERCE COMPARABLE TO BRICK &

MORTAR

Presence in 5 markets (UK, France, Spain, China, and Korea); plans to expand across

NA, Europe and SE Asia

Nielsen Omni channel for an Alibaba key account in China to compliment the channel

measurement

New Offer Advisor (NOA), innovative analytical tool in partnership with Alibaba

INSIGHT TO UNDERSTAND THE 21ST CENTURY SHOPPER BEHAVIOR AND

SEGMENTATION

Insights on how shoppers browse and buy across devices

Shopper segmentations to guide communication and engagement plans

Measure shoppers and content similar to media

COMPETITIVE BENCHMARKS AND ANALYTICS TO WIN

@THE DIGITAL SHELF

Insights to understand and improve the digital shelf conditions

Analytics to optimize assortment choice for multi-channel retail

SALES SHOPPER SHELF

Powerful long-term opportunity for Nielsen

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BUY GROWTH INITIATIVE #2: EMERGING MARKETS

6% CAGR

$0.6B

$1.0B

$0.35B LOCALS

$0.65B GLOBAL MNCs

Biggest increase ever Acceleration with locals

Source: OECD; CAGR represented in constant currency

3.7B

7.0B

8.3B

GROWTH OF MIDDLE CLASS EMERGING MARKETS REVENUE

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BUY GROWTH INITIATIVE #3: RETAILERS

Retailer fragmentation, digital, E-Commerce

Nielsen’s retail-centric solutions

Global and local giants (on & offline)

5X

TODAY 2020

Immense Opportunity for Growth

Evolving Retail Ecosystem Nielsen’s Large Network

of Retailers

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BUY GROWTH INITIATIVE #4: CONNECTED BUY SYSTEM

AUTOMATED BUSINESS DRIVERS

MEASURE

ACTION & ACTIVATION

CONNECTED BUY SYSTEM

IMPROVE

TOTAL CONSUMER

Helping clients align business decisions using one Nielsen system

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WHAT CONSUMERS WATCH

282M Watching

Time-Shifted TV

259M Listening to

AM/FM Radio

182M Watching Video

on Internet

176M Using App/Web on

a Smartphone

169M Using Social Media

on an App on a Smartphone

Measuring Total Audience across screens

* Number of users engaging with these forms of media

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WATCH: MEASURING THE TOTAL AUDIENCE Total 2015 Revenue: $2.8B…Approximately 85% recurring in nature

• Watch measurement capabilities in 45 countries

• Digital measurement, audience analytics and consumer research

• Grossed and de-duplicated total reporting across all devices, access points and business models

• Separate measurement for content and ads.

• Strategic relationships (Adobe, Experian, Facebook, Twitter, Roku)

• Gold standard, MRC accredited panel

Cross Platform Measurement

Video Ratings Audio Ratings Text Ratings

printed press

websites

Watch Breakdown

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STRATEGIC IMPERATIVE: MEASURE THE TOTAL AUDIENCE

Ads includes ratings regardless of where + how ad is consumed,

including both linear and dynamic ad models

Content combined ratings for a program

or content regardless of where + how content is consumed, including both

linear TV viewing and dynamic TV/ video viewing

TOTAL AUDIENCE

unduplicated across all devices

and business models

Framework that integrates our capabilities to offer comparable measurement

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MEASURING CONSUMER MEDIA EXPOSURE ACROSS PLATFORM Grossed and de-duplicated total reporting across all devices, access points and business models

Programs & Ads

Content

Ads

TV CONNECTED DEVICE PC TABLET SMARTPHONE

Dyn

amic

Lin

ear

C3

/C7

/AQ

H

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DIFFERENTIATED CROSS PLATFORM ARCHITECTURE

TWO TYPES OF CONTENT

Native Digital Content

HARDWARE METER

Linear Ratings

GOLD STANDARD

PROCESS

ONE ENCODING PROCESS

COMPARABLE OVERNIGHT RATING

Digital Ratings

Total Audience

Traditional Linear Content

MRC ACCREDITED UNIVERSAL

BIG DATA ENABLED

MEASUREMENT

HARDWARE & SOFTWARE

METER

ONE CLIENT-SIDE IMPLEMENTATION

SDKs

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Execute

• Build of scalable architecture and software complete

MOVING THE MARKET TO TOTAL AUDIENCE CURRENCY

• Leading the 2017 currency evolution

Transact Evaluate

• Live + Time shifted to 35 days – all networks complete

• VOD/DCR enabling/in beta (30+ networks and publishers)

Adopt

• 2016 parallel industry reporting, framework in place

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EXELATE + NIELSEN CONNECT THE DOTS Integrating Nielsen solutions into a cohesive backbone

MEASUREMENT

ROI

ATTRIBUTION

DATA

ANALYTICS

DATA MANAGEMENT

PLATFORM (DMP)

DIGITAL DATA

Enterprise Marketing Platform

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WHAT IS THE NIELSEN EMP?

Evolving from many to one

A suite of integrated reach, resonance and reaction solutions

Plugged into a unified big data infrastructure

Connected to the ecosystem of 1st, 2nd and 3rd party data and apps

Enabling seamless insight, optimization and programmatic activation

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EMP IN ACTION: CPG HAIRCARE CLIENT Evaluating media spend success and expanding prospects

Bought: Shampoo Shopped: Kohl’s Watched: American Idol Searched: Discount salon hair products; flights to Paris Profiled: Female 24-35

Analytics: MTA/ROI of ad spend Audience Segmentation: Modeled high value shampoo buyers Audience Insight: Highly indexed Euro travel with coupon downloads

DISPLAY

VIDEO

MOBILE

ACTIVATION

1. More effectively allocated marketing spend

2. Gained new insights into shopper behavior that led to revised promotional strategy

3. Built new prospect targets and acquired samplers at scale across multiple platforms

DATA MANAGEMENT

MULTI TOUCH ATTRIBUTION/ROI

DATA MARKETPLACE

APPLICATIONS

eXelate Digital

Nielsen TV

Nielsen Catalina

DATA

1st Party CRM

RESULTS

Programmatic Activation: Pre-roll video on TubeMogul; display ads on Google; mobile ads on MediaMath

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WHY THE NIELSEN EMP MATTERS TO MARKETERS AND MEDIA

analyze them more accurately

touch & target across platforms

MARKET MORE EFFECTIVELY

understand consumers more deeply

+

=

+

+

EMP

Our proprietary data, broad connectivity and unparalleled legacy in measurement is why only Nielsen can...

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MARKETING EFFECTIVENESS

Identify most profitable shoppers

Reach them through personalized marketing

Understand true ROI

Activate shopper information

Enabled By Nielsen Through Technology, IP, Information and Insights

Optimizing advertising effectiveness with Watch media intelligence and Buy purchasing behavior

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MARKETING EFFECTIVENESS: GROWTH OPPORTUNITIES

P Marketing will continue to grow more complex

P The volume and granularity of Watch and Buy data will continue to expand

P No data set on its own will tell the complete story… Our panel is crucial

P Nielsen is the only company positioned to assemble the total view

P We are uniquely trusted to protect consumer privacy and the data owner’s security

P We can extend beyond CPG to virtually any consumer category

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FINANCIALS

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STRONG CONSISTENT FINANCIAL PERFORMANCE

Note: Figures are as reported, CAGR and revenue growth represented in constant currency. 2010 to 2015 Revenue CAGR ~4.5% ex Harris and Audio

27.2% 27.8% 28.4% 29.2% 30.1% CC % Margins

26.8%

REVENUE ($B) ADJUSTED EBITDA ($B)

7% CAGR 9% CAGR

5.6% 4.1% 6.4% 12.4% 5.0% 6.3%

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FREE CASH FLOW AND ANI PER SHARE GROWTH

Figures are as reported, CAGR represented in constant currency for ANI per share

$376 $426

$573 $681

$804

$0.82

$1.44 $1.69

$2.52 $2.63

$2.02

26% CAGR

FREE CASH FLOW ($M) ANI PER SHARE

31% CAGR

91% 71% 67% 74% 70% 82%

$209

4X+ FCF & 3X+ ANI Share Growth

FCF Conversion

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FREE CASH FLOW PRODUCTIVITY

Strong free cash flow growth drives shareholder value

~

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CONSISTENT REVENUE GROWTH ($ billions)

Note: Figures are as reported, CAGR and revenue growth in constant currency. 2010 to 2015 CAGR ~4.5% ex Harris and Audio

BUY

WATCH

$4.9 $5.3 $5.4 $5.7 $6.3

7% CAGR

CC % 6.3% 5.6% 4.1% 6.4%

• New client wins

• Accelerating growth in emerging markets

• Expanding analytical capabilities

• New products & Total Audience Measurement

• Marketing Effectiveness growing double-digits

• Portfolio transformation

$6.2

12.4% 5.0%

Consistent and resilient business model

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SELECTED FINANCIAL METRICS & BALANCE SHEET ITEMS

($ in millions)

CURRENT DEBT MATURITY PROFILE – 12/31/2015(b) FINANCIAL METRICS

4Q 15

Free Cash Flow $306

Capital Expenditures, net $95

D&A $142

Net Book Interest $79

Cash Taxes $54

Cash Restructuring $14

Wtd. avg. diluted shares 366.5

BALANCE SHEET – 12/31/15

Gross Debt $7,338

Cash $357

Net Debt $6,981

Net Debt Ratio (a) 3.8x

(a) Reflects net debt (gross debt minus deferred financing fees and cash), divided by Adjusted EBITDA calculated on last twelve months basis (b) Excludes Revolver ($164M) and Capital Leases ($142M)

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34

BALANCED CAPITAL ALLOCATION

Dividend ~45%

Mandatory Debt ~15%

Buyback / Tuck-in BD

~40%

LONG TERM FCF DEPLOYMENT 2013 – 2015 ACTIVITY

Generated $2B+ of Free Cash Flow

Returned $2B+ back to shareholders

Increased dividend +75% since inception

New $500M buyback authorization… ~$850M remaining to be executed over 2016-2017

Delivering shareholder value

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NIELSEN ACQUISITIONS & JOINT VENTURES Company Capabilities

Social Guide Twitter TV ratings

Vizu Marketing effectiveness

Ibope (JV) Television audience measurement for Mexico, Dominican Republic and Venezuela

Ipsa Retail Measurement Services (RMS) /Consumer Panel Services (CPS) in Ecuador

Perishables Group Product expansion for retail services

Arbitron Radio audience measurement

Bowker E-books

MediaXIM Belgium and Netherlands advertising info services

G4 Trade promotion optimization; Leader in SaaS analytics solutions for CPG companies

Nielsen Innovate Israel based incubator investing in startups that help Nielsen clients (10 countries)

Harris U.S. custom surveys

Nexium Retail shelf image identification technologies that replace manual inventory management systems

MMRD (JV) RMS in Myanmar

Czech TAM (JV) Television audience measurement

Affinova Intuitive user interface platform and automated analytics capabilities; Nielsen’s Innovation Practice

eXelate Digital audience intelligence in the Programmatic Media ecosystem

20

14

2

01

2

20

13

Approximately $2B in acquisitions and JVs since 2012, driving growth, value & returns

20

15

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36

FOREIGN CURRENCY IMPACT

2013PF REVENUE DISTRIBUTION 2015 CURRENCY PROFILE - REVENUE

PROJECTED FX IMPACT(a): REPORTED VS CONSTANT CURRENCY

.

We report on a constant currency basis to reflect operating performance a)Projected impact assumes rates in effect at 2/9/16 remain in effect for the balance of 2016. Also based on company estimates for future quarters on

distribution of revenue and EBITDA by currency. We report on a constant currency basis to reflect operating performance.

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2016 GUIDANCE

Continued execution in line with long term financial framework

Total Revenue 4.0% - 6.0%

Adj. EBITDA margin growth 50 - 70 bps

Adj. Net Income Per Share $2.83 - $2.93

Free Cash Flow ~$950M

OTHER FINANCIAL METRICS

Net book interest $325M- $335M

Cash Taxes 14.0% - 14.5%

Cash restructuring $50M - $75M

Est. wtd. avg. diluted shares outstanding for FY 2015

~361M

(Revenue and adj. EBITDA margin growth in constant currency)

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2016 REVENUE GUIDANCE RANGE (Percentages reflected as constant currency)

New client wins

Stable discretionary spend

Continued strength in emerging markets

Total Audience Measurement

Continued momentum in Marketing Effectiveness

Non core portfolio pruning – reflects NRG divestiture

Audience Measurement (Video / Text)

Marketing Effectiveness

Other Watch

Watch

Buy

~$2.8B

~$3.3B Developed Emerging Buy

1.5 – 3.5% 8.0 – 10.0%

3.5 – 5.5%

Audio

6.0 – 7.0%

15.0 – 20.0%

(15.0) – (10.0)% 4.5 – 6.5%

1.0 – 3.0% 6.0 – 7.5%

RANGE DRIVERS 2016 RANGE 2016E

Total Nielsen 4-6%

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39

THE NEXT FIVE YEARS…

Note: All measures represented on constant currency basis.

…The Nielsen Financial Framework

CASH TAX RATE

DIVIDEND GROWTH

ANI PER SHARE GROWTH

FREE CASH FLOW CONVERSION

MARGIN EXPANSION

REVENUE GROWTH

MID-TEENS TO LOW 20’S

IN LINE WITH EARNINGS GROWTH

DOUBLE DIGIT TO LOW TEENS

~90%+ ANI

50 – 70 BPS

MID-SINGLE DIGIT

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CERTAIN NON-GAAP MEASURES Overview of Non-GAAP Presentations We use the non-GAAP financial measures discussed below to evaluate the results of our operations. We believe that the presentation of these non-GAAP measures provides useful information to investors regarding financial and business trends related to our results of operations, cash flows and indebtedness and that when this non-GAAP financial information is viewed with our GAAP financial information, investors are provided with a more meaningful understanding of our ongoing operating performance. None of the non-GAAP measures presented should be considered as an alternative to net income or loss, operating income or loss, cash flows from operating activities, total indebtedness or any other measures of operating performance and financial condition, liquidity or indebtedness derived in accordance with GAAP. These non-GAAP measures have important limitations as analytical tools and should not be considered in isolation or as substitutes for an analysis of our results as reported under GAAP. Our use of these terms may vary from the use of similarly-titled measures by others in our industry due to the potential inconsistencies in the method of calculation and differences due to items subject to interpretation.

Constant Currency Presentation We evaluate our results of operations on both an as reported and a constant currency basis. The constant currency presentation, which is a non-GAAP measure, excludes the impact of fluctuations in foreign currency exchange rates. We believe providing constant currency information provides valuable supplemental information regarding our results of operations, consistent with how we evaluate our performance. We calculate constant currency percentages by converting our prior-period local currency financial results using the current period exchange rates and comparing these adjusted amounts to our current period reported results. Net Debt and Net Debt Leverage Ratio The net debt leverage ratio is defined as net debt (gross debt less cash and cash equivalents) as of the balance sheet date divided by Adjusted EBITDA for the twelve months then ended. Net debt and the net debt leverage ratio are commonly used metrics to evaluate and compare leverage between companies and are not presentations made in accordance with GAAP.

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CERTAIN NON-GAAP MEASURES (continued)

Adjusted EBITDA

We define Adjusted EBITDA as net income or loss from our consolidated statements of operations before interest income and expense, income taxes, depreciation and amortization, restructuring charges, goodwill and intangible asset impairment charges, stock-based compensation expense and other non-operating items from our consolidated statements of operations as well as certain other items considered unusual or non-recurring in nature. We use Adjusted EBITDA to measure our performance from period to period both at the consolidated level as well as within our operating segments, to evaluate and fund incentive compensation programs and to compare our results to those of our competitors.

Adjusted Net Income

We define Adjusted Net Income as net income or loss from our consolidated statements of operations before income taxes, depreciation and amortization associated with acquired tangible and intangible assets, restructuring charges, goodwill and intangible asset impairment charges, other non-operating items from our consolidated statements of operations and certain other items considered unusual or non-recurring in nature, reduced by cash paid for income taxes. Also excluded from Adjusted Net Income is interest expense attributable to the mandatorily convertible subordinated bonds converted on February 1, 2013. Adjusted Net Income per share of common stock presented on a diluted basis includes the weighted-average amount of shares of common stock convertible associated with the mandatorily convertible bonds based upon the average price of our common stock during the periods beginning on or before February 1, 2013. Such shares are considered anti-dilutive in accordance with GAAP for the periods presented. Free Cash Flow We define free cash flow as net cash provided by operating activities, normalized for non-recurring Arbitron transaction costs, less capital expenditures. We believe providing free cash flow information provides valuable supplemental information regarding the cash flow that may be available for discretionary use by us. Free cash flow is not a presentation made in accordance with GAAP.

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ADJUSTED NET INCOME RECONCILIATION ($ in millions except per share amounts)

Net income $575 $381 $736 $272 $87 $133 $(489) $(589) (Income)/ loss from discontinued

operations, net of tax – – (305) (30) (26) 13 132 257

Interest expense, net 307 297 307 386 443 614 598 633 Provision / (benefit) for income taxes 383 236 91 122 6 (54) (152) 26

Depreciation and amortization 574 573 510 493 502 530 519 462 EBITDA 1,839 1,487 1,339 1,243 1,012 1,236 608 789

Impairment of goodwill and intangible – – – – – – 402 95 Equity in net (income)/ loss of affiliates 3 4 (2) (5) (3) (5) 22 7 Other non-operating loss/(income), net (175) 171 34 135 219 (28) 84 6

Restructuring charges 51 89 119 85 83 59 60 118 Stock-based compensation expense 48 47 47 34 27 18 14 18

Other items (a) 92 39 80 12 112 44 36 54

Adjusted EBITDA 1,858 1,837 1,617 1,504 1,450 1,324 1,226 1,087 Interest expense, net (307) (297) (307) (386) (443) (614) (598) (633)

Depreciation and amortization (574) (573) (510) (493) (502) (530) (519) (462) Depreciation and amortization of

acquisition-related tangible and intangible assets

205 204 162 145 161 196 211 208

Cash paid for income taxes (159) (154) (147) (124) (132) (129) (139) (91) Stock-based compensation expense (48) (47) (47) (34) (27) (18) (14) (18)

Interest expense attributable to mandatory convertible bonds – – 2 23 21 – – –

Adjusted net income 975 970 770 635 528 229 167 91 Adjusted net income per share of

common stock, diluted $2.63 $2.52 $2.02 $1.69 $1.44 $0.82 $0.61 $0.40

2013 2012 2011 2010 2009 2008 2014

(a) Other items primarily consist of non-recurring items, sponsor termination fees (2011), and acquisition adjustments

2015

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WEIGHTED AVERAGE SHARES OUTSTANDING ($ in millions except per share amounts; Year ended December 31 for all years)

Weighted-average shares of common stock outstanding as of

December 31, basic

366,996,788 379,333,037 375,797,629 361,787,868 352,469,181 276,499,073

Dilutive shares of common stock from stock

compensation plans 3,961,016 5,038,415 5,130,337 4,523,116 5,032,773 3,153,513

Shares of common stock convertible associated

with the mandatory convertible bonds

-- -- 896,994 10,416,700 9,531,994 –

Weighted-average shares of common

stock outstanding as of December 31,

diluted

370,957,804 384,371,452 381,824,960 376,727,684 367,033,948 279,652,586

2015 2013 2011 2010 2012 2014

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FREE CASH FLOW RECONCILIATION ($ in millions; Year ended December 31 for all years)

Net cash provided by operating activities $1,179 $1,093 $901 $784 $641 $543 $517

Sponsor termination fee -- -- – – 102 – –

Capital expenditures (408) (412) (374) (358) (367) (334) (282)

One-time Arbitron costs -- -- $46 --

-- -- --

Tax benefits from stock – based compensation $26 -- --

--

--

-- --

Proceeds from the sale of PP&E $7 -- -- --

-- -- --

Free Cash Flow $804 $681 $573 $426 $376 $209 $235

2009 2013 2011 2010 2012 2014 2015

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NIELSEN INVESTOR RELATIONS

[email protected]

+1.646.654.4602

http://nielsen.com/investors

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