nicole moonPORTFOLIO

2015

Contact InformationPhone: 949. 584.6827Nicole.Moon21@hotmail.com Address: 23468 Sandstone, Mission Viejo, CA 92692

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Brochure MontageSan Francisco LogoVerve Records LogoEli Blaire LogoPostmarked Portugal LogoEvent Ad Stationary Business CardWeb PagePhoto DesignFlier

Audience: Young travelers and familiesMessage: Entice people to visit San Francisco

Process: This was a really fun project for me. It was something I loved to think about and work on. I started by picking a subject. I decided on doing a trav-el brochure for one of my favorite cities, San Francisco. Then I did a painful amount of research figuring out the top things that my target audience would want to do in the city and then found pictures of those activities. Originally I intended to do a trifold brochure, but early on discovered that I did not have enough space to do what I wanted with this project. So I transitioned into this booklet style. I used several mock-ups and worked through several designs on paper before moving into the digital world. Once I was satisfied with the layout and content, I used Photoshop to create the cover and alter the colors on one of the pictures, and Illustrator to create the logo. I spent a majority of my time in InDesign organizing and finalizing the layout. I struggled with the printing aspect of the project, I set up camp in the print shop and printed it several times before I was happy with the outcome.

Color scheme and color names: Complementary (brick and teal)Title Font Name & Category: Sign Painter / Perpetua TitlingCopy Font Name & Category: Big Calson Modern

Brochure A two sided (duplex) folding brochure

An inspirational montage made by the blending of two or more images, and the use of typography.

Audience: LDS families, or anyone who needs a reminder of who and where they can look to for peace.Message: It is through Christ that we can find a remission of our sins.

Process: I started off with one of my favorite scriptures which is 2 Nephi 25:26. It is about how we do all things in Christ because it is through Him that we can find a remission for our sins and ultimately true joy in this life and the life to come. I wanted a picture that depicts Christs love for us. I thought of Greg Olsen and I looked at a lot of his artwork but was unsure about the copyright protocol for that. Then I went on LDS.org and looked through their free images of Christ and came across the one I used for the background photo. I loved how close he sat to the child and gave the little boy his full attention and I thought it was perfect. Then I found this picture of His hands and I opened them both in Photoshop Elements 12. I edited the base image and then used the lasso and feather tools to pull the hands onto the base image. After I applied the mask and adjusted it how I liked it, I added the text for the scripture.

Top Thing Learned: MaskingColor scheme and color names: Analagous lime, yellow, lime, green, teal.Title Font Name & Category: Baskerville Old StyleCopy Font Name & Category: Myriad Pro Sans Serif

Montage

Logos Logos for different organizations

Audience: Families (primarily parents) or Young travelers Message: Visit San Francisco

Process: Because I was doing the San Francisco travel brochure, I thought it would be appropriate to recreate and incorporate the Golden Gate into the logo. I found a picture of the bridge on google, and I broke it down into basic shapes on a piece of paper. In Illustrator, I mostly used the shape builder tool and the pen tool to build the bridge. I went through a couple of stages where I played with the outer shape of the logo and finally decided that the circle went best with the flow of the brochure. I had a lot of rectangles going on, so the occasional circles broke that up a little bit.

Top Thing Learned: I learned a lot about color schemes from this project. Originally it was in a red and white box but then I thought that the contrast would be stronger with a navy background. Between the dark background and the bright ring around it, the logo catches the viewers eye. Title Font Name & Category: Perpetua Titling (Modern)

Audience: People in the music industry. Message: Record label

Process: This project was the first time id ever created a logo and so it was very long and a little bit frustrating for me as I struggled through Illustrator. I began by doing lots of sketches. I started with a much more complicated version of this logo, and I didnt have the skills yet in Illustrator to make it happen. So I moved back to the drawing board and liked the idea of using the circle symbol-ic of a record (which I knew how to make in Illustrator) which I made a con-stant in most of the later sketches. And at that point I rethought and changed the type-faces a lot as well as the color scheme. I like the simplicity of the blue logo which would be easy to recreate and recognizable, but I also like the col-ored version because it draws in your attention.

Top Thing Learned: How important sketching is to the creative process. Title Font Name & Category: Cheddar Jack (Creative) Copy Font Name & Category: Euphemia UCAS (Sans Serif)

Logos for different organizations

Logos

Passion Project

Audience: Businesses that need to employ a marketing firm Message: Creative, young, and succesful marketing firm.

Process: This is a logo I started creating before I decided to take thebrochure project in a different direction. I made a list of characteristics you need to have to be successful at marketing. I thought of creativity, flexibility, relevance, imaginative, and innovative. Its kindove cliche but I thought that a lightbulb best projected that message. So accompanied with modern font choices and bright colors, I think it conveys the message effectively. Doing this in Illustrator was definitely a learning experience for me. I worked a lot with anchor points and the shape builder tool which was very frustrating at the beginning but its a skill that will be beneficial to know for future projects. Top Thing Learned: Illustrator Title Font Name & Category: Modern No.20 (Modern) and Microsoft Yi Baiti (Sans Serif)

Logos

Passion Project

Audience: Portuguese people, or those that like Portuguese goods. Message: Company that ships high quality Portuguese goods.

Process: For a long time my Dad has talked about opening up an online store that would sell handmade Portuguese goods. He got really serious about it over 4th of July weekend and roped me into helping with some aspects of com-pany branding. We started from the bottom and we did some segmentation to focus on our audience. After deciding on a company name (Postmarked Portugal) I knew pretty immediately that I wanted to pull from postage stampsfor inspiration. I didnt have to do a lot of sketching before I came up with a design that I thought well represented this company we were trying to build. In Illustrator I built the rooster out of shapes and tears because it was very frustrating for me. But once that was done I created the stamped waves and I wanted them to look frayed and imperfect the way a stamp does. Top Thing Learned: I got a lot better at using the Shape Builder tool in Illustra-tor. Title Font Name & Category: Cambria (Oldface) and Avenir Black (Sans Serif)

Logos

Ad for a charity event sponsored by a company.

Audience: Families (primarily parents)Message: Have a fun day and donate to a good cause

Process: Because we werent given any base information, thats where I began my creative process. I came up with an event that I personally would want to attend, a cook-off and a basket auction at a lake. From there I recognized that my audience was going to be primarily families. However I tailored the flier more to parents, because they are the ones who would most likely initiate the idea of having a family day picnicking at the lake. So I picked a more mature sandwich as the poster food for the event, and I thought the auction would also incentivize parental attendance. I established a hierarchy with the text and worked to draw specific attention to the fact that the event was going to raise money for Autism. This flier was created entirely in Microsoft Word.

Top Thing Learned: Alignment was something I struggled with on this project, but after very helpful critiques from new sets of eyes, I think I un-derstand alignment better now.Title Font Name & Category: Cambria (Oldface) and Avenir Black (Sans Serif)Copy Font Name & Category: Cambria (Oldface) and Avenir Black (Sans Serif)

Event Ad

Cook of

f and A

uction

for Aut

ism

AUTISM SPEAKS

Bring a blanket and a friend and come enjoy an afternoon of food and fun for a great cause.

June 20 11 4 Mission Viejo Lake

All Proceeds will go to

Sponsored by A p p l i e d M e d i c a l

Matching letterhead and business card designed using a personally designed logo.

Audience: Those in the movie business or people looking to rent the theater space.Message: High Class movie theater experience

Process: I started by picking Cinepolis to be the company. I thought about what they are known for and thats where I got the idea for the logo of the waiter holding the projector on a tray. I started off with a lot of sketches, try-ing to figure out the exact orientation of the waiter. When I was satisfied with it, I moved into Illustrator. In the program I used basic shapes and the Shape Builder tool to subtract shapes as well. I wanted to use classic movie theater colors, red and black. The elements that I repeated on the business card are the fonts, the colors, and the lines.

Top Thing Learned: Gestalt, making sure I had repeating elements in both the business card and the letterhead.Color scheme and color names: Black, Red, and WhiteTitle Font Name & Category: Perpetua Titling MT: ModernCopy Font Name & Category: Century Gothic: sans serif

Stationary

Matching letterhead and business card designed using a personally designed logo

Audience: Those in the movie business or people looking to rent the theater space.Message: High Class movie theater experience

Process: I started by picking Cinepolis to be the company. I thought about what they are known for and thats where I got the idea for the logo of the waiter holding the projector on a tray. I started off with a lot of sketches, try-ing to figure out the exact orientation of the waiter. When I was satisfied with it, I moved into Illustrator. In the program I used basic shapes and the Shape Builder tool to subtract shapes as well. I wanted to use classic movie theater colors, red and black. The elements that I repeated on the business card are the fonts, the colors, and the lines.

Top Thing Learned: Gestalt, making sure I had repeating elements in both the business card and the letterhead.Color scheme and color names: Black, Red, and WhiteTitle Font Name & Category: Perpetua Titling MT: ModernCopy Font Name & Category: Century Gothic: sans serif

Business card

A web page designed to showcase a personally created logo

Audience: People with higher disposable incomes, or people who are looking to have a special experience.Message: This is a high end movie watching experience.

Process: I started in TextWrangler with the html document and took care of all the infrastructure aspects of the project. I created the title, header hierar-chy, included a list feature I knew I would need, and inserted the logo. Then I wrote the text summarizing the process of creating the logo. Once the bones were created I moved on to the external css document. I started by changing the width of the body to 1000px, and setting the fonts to Baskerville Old Face and Calibri. At this point I went on google and found a textured red ban-ner, and lightly textured black background which I used as the header back-ground and the page background. I matched the red used in the logo with the red used in the header and I did that in Photoshop.

Top Thing Learned: Html and CSSColor scheme and color hex(s): Red and Black, #9B191D,#000000Title Font Families & Category: Calibri, sans-serifCopy Font Families & Category: Perpetua Titling, serifChanges made to the CSS: Changed Title from Serifed font to sans-serif, matched all the reds used, and I proofread the text.

Web Page

Demonstrate good photography and image editing skills. Incorporating color into a poster layout

Audience: People who love tea and booksMessage: I wanted to create a poster that was aesthetically pleasing that had a soothing color scheme.

Process: I started out taking a bunch of pictures with a few different objects in my apartment. Then when I was looking through them, I decided I really liked the color scheme that I had going with the cloth and the cup and the wall so I went with the picture shown. Then I transitioned into identifying the message for this project, and decided I wanted it to be an advertisement.After coming to that, I knew that I wanted to incorporate steam somehow and thats where I started. I put the steam above the cup, then tried to build the project around that but it wasnt working, so I decided to make the logo the center and I placed the steam over that. Then I created the rings and placed the photo.

Top Thing Learned: I had a difficult time with this assignment because the end objective wasnt clear to me. Once I focused in on where I wanted this to go, it became a lot easier to brainstorm and run with different ideas and in-corporate them into the final product.Color scheme and color names: Big Split complimentary: Violet, indigo, teal, goldTitle Font Name & Category: Helvetica (sans serif)Copy Font Name & Category: Minion Pro (Old style)

Photodesign

Black & White promotional flier to advertising a leadership conference for recent graduates with

Audience: Recent graduates and parenstMessage: This is a professional event that will give those in attending a leg up in the business world.

Process: I started out by looking at the text that was required on the flier. I listed out the hierarchy of most important information to least important. Then I began doing a lot of sketching, including that hierarchy. When I came up with a couple of designs that I liked, I used InDesign to make those de-signs come to life. I emailed a copy of the flier to my parents as well as some of my friends who are going to be graduating from university soon, and got their feedback. After implementing some of their notes I finalized the flier.

Top thing learned: Hierarchy and sketchesTitle Font Name & Category: Adobe Calson Pro OldfaceCopy Font Name & Category: Avenir Book Sans Serif

Flier