Niche Marketing Made Easy

“How to Find Profitable & Hungry Markets Quickly and Easily”

What is a Niche?

• A niche market is the subset of the market on which a specific product is focusing on

What is Niche Marketing?• Niche marketing is technique used by affiliates

and product vendors

• To seek out a small segment of larger markets

• A campaign is then served to this targeted audience by providing specific solutions to them

• To find the DEMAND

Why is Niche Marketing Important?

• You are to be viewed as an expert who provides solutions for your audience

• It is easier to be an expert at one thing than an expert at all things

• By focusing on a smaller “niche” market, you will have more targeted customers and less competition

Niche Concept

• Before you can sell something, you need an audience

• To sell to an audience, you need to understand them

• Once you understand your audience, you need to promote a relevant product

Market Research

• Market research, is the root and key of all successful campaigns

• It is important to select the right market before you choose what product to sell

Market Research Objectives

1. Find hot, hungry, starving crowd who are ready to pull out their wallets

2. Analyze and understand their problems, trends and behaviors

3. Brainstorm specific solutions you can provide to them

Market Research Objectives (Cont’)

• Market Research should satisfy:– Specific market needs– Price range– Production quality– Demographics intended to impact

Market Research Questions

• Before building a successful campaign, ask yourself these questions:a. Who is your audience?b. What are they looking for?c. How can you help them?d. What can you offer them?e. Why would they listen to you?

How the Niche Process Works

01. Find Niche01. Find Niche

02. Understand Niche02. Understand Niche

03. Create/Find Product03. Create/Find Product

04. Build Campaign04. Build Campaign

05. EARN $$$05. EARN $$$

Lucrative Industries

• 3 Sure-Fire Ones– Health– Wealth– Relationships

Lucrative Markets

• People in Transitions– E.g. Just lost a 5k salary job– E.g. Wife filing for divorce

• In the News Trends– E.g. Retrenchment news– E.g. Celebrity diets

7 Niche Hunting Strategies

1. Google Directory2. Google Keyword Tool3. Google Trends4. MSN5. Forums6. Clickbank7. Quantcast

01. Google Directory

URL - http://www.google.com/dirhp

01. Google Directory (Con’t)

01. Google Directory (Con’t)Niche

02. Google Keyword Tool

Step 01

Step 02

how to curehow to removenatural remedieshome remedytreatmentssolutionslessonsinstructionsreviewssecretlearn

02. Google Keyword Tool (Con’t)(a) (b) (c) (d)

03. Google Trends

03. Google Trends

03. Google Trends

03. Google Trends

04. MSN

(a)

(b)

(c)

05. Forums

XYZ forum

05. Forums

(a) (b) (c) (d)

06. Clickbank

06. Clickbank

07. Quantcast

07. Quantcast

Niche Hunting Techniques• Using Tools– Start broad then dig deep– Always remember relevancy is the key– Always look for niches where the audience would buy– See if affiliates or merchants are advertising

• Using Personal Experience– Identify the ‘needy’ problems you had– Potential solutions that you bought

Competition

• Competition is a GOOD thing!

• More competitors means the market is profitable– So don’t be afraid of competition!

Competitors Analysis• Subscribe to their mailing list and analyze their

follow-up emails

• Go to their website and analyze their sales copy

• Find out– Who has the best customer support?– What’s their commission % and $ payout?– How long have they been around?– What are their bonuses, if any?

Competitors Analysis (Con’t)

• Do a SWOT Analysis for your competitor’s and your product– Strength– Weaknesses– Opportunities– Threats

Niche Conclusion• The markets out there are limitless

• Use the 7 niche hunting strategies to brainstorm and research possible niches

• Remember to be as specific as possible

• Hungry markets will ALWAYS pay to have their ‘needy’ problems solved for them

• Niche marketing is an extremely valuable skill