Niche CommunitiesCody SkrzypkowskiMCOM 42

What is a Community?“A group of interacting people that often

share some common interests or values”

What is a Niche Community?Refers to social networks that are set up by an

organization that facilitate social networking for people in a specific niche (A specific product, brand, service, etc.)

A community in which common interest is shared.

Smaller sites with a narrow focus which leads to successful social marketing.

The new wave of social media is now based on identifying with a community that is built around a specific topic.

So what about…

They aren’t about anything…

Sure, you can create profile pages, blogs and upload and share photos or videos BUT with 800 million Facebook users, a few thousand Followers, or several Linkedin connections what genuine good does this do?

Do all your friends, followers and connections share the exact same interests as you?

Niche Communities from a marketing standpoint…The more specific the better.

There is a defined target market in Niche Communities.

Common interest.

More targeted.

Able to reach who you want.

Better ROI for advertisers (advertising is not random)

Taget Market It really depends…

Those who fall under the target market is really based on the brand/topic of the niche community.

Your community is made up of those who share the same interest.

That’s the beauty of Niche Communities.

Examples…

A network of food lovers with more than

40,000 free recipes created, tested, reviewed

and approved by home cooks worldwide.

Main target market= cooking moms with

school age children. Those who hold cooking

influence.

A place where a community of people with

similar cooking interest can connect.

Health and Fitness Lifestyle Community

Over 1 million members

Mobile App (Daily Burn App, MealSnap App)

Specific solutions for each individual

Target Market = those who lead or are looking to lead a healthy lifestyle.

Constant expert advice

An online community for “BOOMers,”

Target Market = people born between 1946 and 1964 who want to learn and do more to make the most of every stage of life.

Stay in contact with your friends.

Start interest topics.

Interact via gaming.

Online source for all things dog.

Target Market= All dog owners.

Connect to obtain advice, opinions and information about all breeds of dogs.

Cat Person?... Visit Catster.com

Beneficial? All relevant advertising

All information is valid and targeted

Create social connections amounts similar demographics

Targeted “word-of-mouth” potential

Understand industry topics that consumers are talking about

Inform consumers of your product/service

Learn about what people want

Questions?