NFL franchise value in 2014

HIGHEST franchise value

AVERAGE franchise value

LOWEST franchise value

Super bowl &ecommerceThe Super Bowl, is highly regarded as one of of the most viewed television events of the year. With a growing fan base, advertisers and retailers are investing more and more money every year in efforts to grow revenue generated through the NFL, the Super Bowl and its franchises. Below, Nextopia highlights some NFL, Super Bowl and eCommerce statistics about the growth of the brand, the franchises and revenue through online channels.

$800MillionPer year Br

oadc

asti

ng Ri

ghts

Is s

pent

on

THE NFL has been selling MERCHANDISE online since 1999

of americans followprofessional football

Organization.

The NFLIs officially recognized

By THE AMERICAN

Non-profit government as a

NFLShop.com

$9.1 Billion

TOTAL REVENUE OF ALL NFL TEAMS

BILLION$1 .17

BILLION$2.3

Million $825

Dallas Cowboys

Oakland Raiders

North America n PROFESSIONAL sports league s Brand value IN 2014

Ticket sales Per team

$ 51 MillionMerchandiseGlobally

$ 3 Billion

AdvertisingAlone

SUPER bowl$ 2 Billion

Advertisingper regular

$ 3 Billion

Season

TOP 5 NFL REVENUE SOURCES in 2014

FOOTBALL goes Mobile Is the Most Followed

The NFL

Sport on Mobile Devices

$20.6 Billion$20.6 BillionIs estimated spending For mobile advertising

In 2015

Which is A

624%624% Increase

From 2011

Average Time spent shopping On mobile FOOTBALL apps

American women SPEND

40%40%

170 Min.170 Min. PER

MON

TH

PER

MON

TH

97 Min.97 Min.American men SPEND

Of NFL FANSAre female

The NFLRanks highest in

TO Other majorRevenue Compared

sports leagues

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Sources:http://www.thesportsresume.com/2013/10/the-business-of-the-nfl-a-numbers-evaluation/ http://www.thesportsresume.com/2013/10/the-business-of-the-nfl-a-numbers-evaluation/ http://www.pellegrinoandassociates.com/top-five-revenue-sources-that-drive-value-for-the-nfl/ http://mashable.com/2012/08/31/nfl-mobile-devices-infographic/ http://www.cbssports.com/nfl/story/17113922/nfls-ratings-revenue-popularity-growing http://www.statista.com/statistics/266516/number-of-super-bowl-wins-by-nfl-team/ http://nesn.com/2012/11/nfl-sees-triple-digit-growth-in-sales-of-womens-apparel-video/ http://multichannelmerchant.com/crosschannel/nfl-launches-first-ecommerce-store-china-12112013/ http://www.internetretailer.com/2013/11/11/nfl-china-opens-online-store http://www.usatoday.com/story/sports/nfl/super/2014/01/30/super-bowl-nfl-revenue-denver-broncos-seattle-seahawks/5061197/