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NFC for Retail Industry unexplored business opportunity

2 Retail Industry

Retail is the sale of goods and services from individuals or businesses to the end users.

Market size of retail industry in the world around $4.7 trillion in 2011 according to US commerce department

Around 2/3rd of US GDP comes from retail industry alone Retail industry is booming in developing countries like BRICS(Brazil ,Russia,

India ,China, South Africa) Retail industry is the one of fast innovative technology adopter from last 2

decades All retailers use technology to add value to all business interaction with

customer in all stages of customer purchase process and CRM

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3NFC

NFC (Near field Communication) is mobile technology, it is very useful for sharing data/information for small distance range devices.

Now a days it is used as big business opportunity for sharing information and digital marketing .

Mass adoption of smartphones and tablets (Android based ) act as a big bone for NFC technology .

NFC plays a very crucial role in low cost digital marketing to educate customers about new products and services of the company in this uncertain economic condition.

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4 NFC technology benefits to retail

Virtual display to improve customer experience

While shopping in retail store customer

particular product information ,customer can

tap their mobile phone to NFC Tag , full

information about product such as price , discounts , warranty or guaranty , product review will display on the customer mobile devices, so it helps the customers to purchase decision making.

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Information collection and share

Using our solution we can share the contents to

customer it supports all multimedia formats and

capture customer buying behavior ,coupons

used and generate real time analytics reports ,

discount report it helps to continue the discount

offer or to introduce new discounts offer at any time.

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6

Easy payment system

Inotous solution helps both the end

customers and retailers by supporting

Google wallet , Plastic money , cash

payment methods with high security is

main priority

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7

Digital marketing

Using our solution retailers can push their product through mobile banner ads on their product mobile pages and promote the discount offers to target customers

Based on analytics report retailer can change their digital marketing strategy at any time and issue new coupons any product purchase

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8

social media and product reviews online

Our solution supports or easily integrate with all known

social media networks in the world through which we

easily manage customer reviews online through this we

will build and maintain branding for our retail clients.

our solution encourage customers by providing recommend Tab in all mobile pages for this customer will earn a coupons

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9Inotous Innovation

Two year old startup company providing NFC solutions different industry segment such as Retail , restaurants , digital marketing ,events marketing , tourism and automobile industry.

We having More than 10 years of rich experience in technology and worked with fortune 500 companies.

Management information

Founder & CEO : Sampath Reddy

VP Of Marketing : Shantan Reddy

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10

Thank you

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